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Pandemic Accelerates Adoption of CTV Devices

The growing popularity of CTV isn’t new. Since 2016, linear TV consumption has dropped 8.5% while that of CTV has grown 55%, according to the Zeta infographic.


AdExchanger | Zeta Global Signs a Deal with IgnitionOne for its DSP Business

Zeta Global continued its annexation of the demand-side platform (DSP) category on Wednesday, closing a deal with IgnitionOne to take over as its default DSP.

Zeta Global Featured in The Wall Street Journal

Wall Street Journal | Sizmek to Sell Ad Marketplace

Advertising technology service Sizmek Inc. is seeking bankruptcy-court approval to sell its digital-ad marketplace to Zeta Global Holdings Corp. for up to $36 million, the first such asset sale since Sizmek filed for chapter 11.

CNBC | There are ‘bad actors’ on data privacy, says Zeta Global CEO

David Steinberg, CEO of Zeta Global, discusses data privacy and targeted marketing at the 2018 Web Summit.

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