Privacy Policy-old - Zeta Global


Last Updated March 22, 2019


This Zeta Website Privacy Policy (the “Privacy Policy”) applies solely to information collected by Zeta Interactive Corp. (“Zeta”) on this Zeta website (the “Site”). This Privacy Policy provides information about how and why Zeta collects and uses the information provided to us on this Site. This page does not apply to the Zeta Platform and Analytics Services we provide to our clients. For more information on Zeta’s Platform and Analytics Services and how to opt-out please refer to the Zeta Platform Privacy Policy located below.

Links to Third Party Sites

This Privacy Policy does not apply to the information collection and use practices of third party sites including, but not limited to, client and affiliate websites, applications and websites on which we may place advertisements, and any third party websites you may link to from our sites. Zeta does not endorse or make any representations about these third party sites or applications, or any information, software, products or materials found there. We encourage you to review the privacy policies of these third party sites to understand their data collection and use practices.

Information Collection, Use and Sharing

Information Collection

We collect two types of information from and about our Site Users: personal information (or “personal data” in the EEA) which is collected when you provide it do us, and tracking data which is collected when you navigate the website.

Personally Identifiable Information.   Personally Identifiable Information is information that identifies a specific individual, such as first and last name, mailing address, e-mail address, telephone number and date of birth.

Non-Personally Identifiable Information.   Non-Personally Identifiable Information is information that does not identify a specific individual. This type of information may include things like the Uniform Resource Locator (“URL”) of the Site you visited before coming to our Site, the URL of the Site you visit after leaving our Site, the type of browser you are using and your Internet Protocol (“IP”) address. We, and/or our authorized third parties, may automatically collect this information when you visit our Site through the use of electronic tools like Cookies and Web beacons or Pixel tags, as described below.

We use Non-Personally Identifiable Information to troubleshoot, administer the Site, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized third parties to measure the overall effectiveness of our online advertising, content, and programming.

Personal Data.   Personal Data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). Certain types of Non-Personally Identifiable Information is considered personal data in the EEA. If we collect such information from persons residing in the EEA, we treat it as Personal Data.


Information Use

Zeta uses the information we collect to fulfill your requests, respond to your inquiries and provide Zeta news or updates. We may also use your information to make our Sites easier for you to use and to inform you of service and product updates, whitepapers, new products, market research opportunities and other related information from Zeta.

Zeta may use your browser information to analyze trends, administer the Site, track users’ activities on the Site, help us understand the parts of our Sites visited most often and gather broad demographic information for aggregate use in improving our Site.

Zeta may use your Personally Identifiable Information to send you promotional messages regarding various Zeta products and services.

Zeta may also obtain personally identifiable information from you regarding any job postings you may apply to, such as name, email address, mailing address, employment history and any other personally identifiable information contained in your resume/C.V. that you submit through our Sites. We may use your personally identifiable information to send you a welcoming email to verify your username and password for employee recruitment purposes and to respond to your requests for information and correspond with you throughout the application process. To view our EEA specific Employee Recruitment Policy please click here.


Information Sharing and Disclosure

Zeta may share your personally identifiable information with our affiliate companies and service providers who may be able to address or respond to your inquiries and maintain or improve the functionality of our Site.

We reserve the right to disclose your personally identifiable information as required by law, court order or other valid legal processes or in connection with the consolidation, sale of or other transaction related to our business. We also reserve the right to disclose your personally identifiable information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.



Opt-Out of Zeta Corporate Communications

You may opt-out from receiving Zeta Corporate Communications by clicking on the unsubscribe mechanism included in each email message we send.

Even if you choose to opt-out of our communications, Zeta will retain and use your information to comply with our legal obligations, resolve disputes, enforce our agreements and to maintain a record of your opt-out. You may also still receive transactional emails, such as registration confirmation, product updates and responses to direct requests you have made.

Cookie Policy

Cookies are small text files that store data using your web browser to make your browsing experience easier and faster. We, and our third party service providers who assist with managing our Site, use cookies, web beacons and similar technologies on our Site to improve the performance of our Site, to make our Site more user-friendly and to track your use of our Site. Cookies are considered Personal Data by the EEA, if you are located in the EEA we will provide you with notice about and ask you to consent to our use of cookies.


Types of Cookies used on our Site

Performance Cookies: These cookies collect information about how visitors use our Sites for web analytics purposes, for instance which pages visitors go to most often and error messages received. These cookies are only used to improve how our Sites work and your experience on our Sites; they do not track your browsing activity on other websites. By using our Sites, you agree that we can place these types of cookies on your device.

Functionality Cookies: These cookies allow our Sites to remember choices you make (such as remembering your user name and password, language preference or the region you are in) and provide enhanced, more personalized features. These cookies may also be used to remember changes you have made to text size, fonts and other personalization. They may also be used to provide services you have requested, such as keeping you logged in to your account as you browse the internet. These cookies do not track your browsing activity on other websites. By using our Sites or by signing up for an account with us, you agree that we can place these types of cookies on your device.

Managing Cookies in You Browser

You may be able to adjust your browser settings to manage your cookie preferences, such as setting your browser to notify you when you receive a cookie and give you the choice to decide whether or not to accept it. If you reject cookies, you may still use our Sites, but the functionality of some areas may be limited.

Below are links to information about managing your cookie preferences in common browsers:


Content Sharing Features

Our Sites include social media sharing features, such as LinkedIn and Twitter buttons, and may set a cookie to enable the feature to function properly. These features may collect your IP address and which page you are visiting on our Sites. Social media features are governed by that social media company’s privacy policy.


We will only retain the information we collect, including personal data, for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


Zeta uses commercially reasonable safeguards to protect personally identifiable information against loss, misuse or alteration and to maintain the integrity and security of all information collected through the Service.


If you are residing in the European Economic Area (“EEA”) you have the following rights under data protection laws in relation to your Personal Data. You have the right to:

Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.

Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.

Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).

Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.

Request restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.

Request the transfer of your personal information to another party.

If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact in writing.


For users based in the European Economic Area (EEA) we may share your personal data within the Zeta Group or with external third parties. This may involve transferring your data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Do Not Track

Currently, various browsers – including Internet Explorer, Firefox, and Safari – offer a “do not track” or “DNT” option that relies on a technology known as a DNT header, which sends a signal to Web sites’ visited by the user about the user’s browser DNT preference setting. Zeta does not currently commit to responding to browsers’ DNT signals with respect to the Company’s Web sites, in part, because no common industry standard for DNT has been adopted by industry groups, technology companies or regulators, including no consistent standard of interpreting user intent.

Children’s Privacy

This Site and the services we provide are intended for general audiences, and is not intended for use by persons under the age of 13. If we learn that we have inadvertently collected personally identifiable information from a child under the age of 13, we will delete it. If you believe that we have collected personally identifiable information from a child under 13, please contact us using the information below.

Updates to this Privacy Policy

We reserve the right to modify this privacy statement at any time, so please review it frequently. Note the date of the most recent update at the top of this page. If we make material changes to this policy, we will notify you here, by email, or by means of notice on our home page.

Contact Us

To ask questions about Zeta’s Privacy Policy or to request more information on Zeta’s privacy practices, email us at

Or send correspondence via mail to:

Zeta Global
185 Madison Ave., 5th Floor
New York, NY 10016

Zeta Services Privacy Policy

Zeta offers the world’s leading brands with a comprehensive marketing platform to acquire, retain and engage their customers. As part of our services we may send you digital messages, such as marketing emails, or serve you ads on behalf of our clients. This Zeta Services Privacy Policy provides you information about how our services may collect, use, and share information about you.

Email Services

Our clients provide us with their customer’s information, including, but not limited to, email addresses (“Client Information”) so that we can deploy marketing messages such as emails to their customers. We also receive personally identifiable information from websites and compilers of websites (data providers) where consumers have been given proper notice to receive third party marketing messages via email or other channel. The data we receive is maintained in our database and may be used to send marketing messages on behalf of our clients.

Opting-out of our client’s marketing emails

If you wish to stop receiving marketing emails from our clients you may opt-out by clicking the unsubscribe mechanism located within each email you receive, or you may contact the client directly by using their contact information provided in the email you receive

Targeted Advertising and Analytics Services

We, and our partners, on our behalf, may deploy and read cookies when consumers visit our websites, third party websites, or open or click emails sent on the behalf of our clients, for the purpose of tracking and collecting information about individual responses or views of advertisements or websites, their browser type, device ID, or other information about their interaction with websites, emails, or advertisements. This information may be used to help predict what advertisements may be of interest to consumers and enable the delivery of customized advertisements or content. We, and our partners on our behalf, may also use cookies to identify visitors to our clients’ websites for the purpose of sending personalized emails based on the visitors’ browsing experience. For example, if you browse one of our clients’ websites, you may receive a personalized email promoting that client’s products or services.

Opting-out of Targeted Advertising Services

To learn more about this type of targeted advertising (also called interest-based advertising), analytics services and your choices, including how to opt-out of some interest based advertising,
visit or, the DAA Consumer Opt-Out Page, NAI Consumer Opt-Out Page and Google’s information page.

You can also refuse or disable cookies already stored on your browser as follows:

For Edge, click here
For Internet Explorer, click here
For Mozilla Firefox, click here
For Google Chrome, click here
For Safari, click here

Below are links to information about managing your cookie preferences in common browsers:

Contact Us

To ask questions about Zeta’s Privacy Policy or to request more information on Zeta’s privacy practices, email us at

Or send correspondence via mail to:

Zeta Global
185 Madison Ave., 5th Floor
New York, NY 10016