One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

Insights

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person on the phone and looking a computer - featured image for CDP/real-time personalization article

Articles

How to Use a CDP to Deliver Real-Time Personalization

Reports

Zeta Email Benchmark Report: Q4, 2024

Theo Theodore, Marketing Manager at United Airlines speaks about ROI using Zeta

Case Studies, Videos

United Airlines Realizes a 10X Return on MileagePlus Campaigns with Zeta Onboard

Reports

How to Maximize Value from Your Customer Data Today

Reports

Transform Your Owned Media Strategy: Separating Fact from Fiction

Articles

A Silent Shift in Traditional Brand Loyalty is Transforming Retail

Articles

The 2025 Customer Data Platform: What Marketers (Actually) Need to Know about CDPs

Image of three people around a computer to promote the reducing the distance between data and action article

Articles

Reduce the Distance Between Data and Action by Combining Agents with Intelligence

Case Studies

Engaging Future Travelers through Data-Driven Personalization

image of two people eating ice cream and looking at a map to promote the valentine's day 2025 trends article

Articles

Is Valentine’s Day Losing Its Spark? Consumer Interest Drops for the Third Year in a Row

Demo

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Read our Featured Articles

Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

Articles

Precision, Personalization, and Predictive Power