Forrester Now Tech: Cross-Channel Campaign Management

Cross-Channel Campaign Management

B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences.

May 17, 2019

Zeta Global is featured in the Forrester Now Tech: Cross-Channel Campaign Management Q2 2019 Report as a large, established vendor. B2C marketers must assemble an enterprise marketing technology (EMT) ecosystem based on systems of insight and engagement. CCCM leverages both to advance customer experience (CX) relevance.This report highlights how you can improve contextual marketing with cross-channel campaign management (CCCM) and improve your competitive differentiation. Learn how to design a strategy that moves from campaign-centric to customer-centric.

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