Multichannel Marketing Hub vendors are facilitating unified customer profiles, strengthening machine learning, and delivering insights to drive relevant interactions in real time.
Marketers see personalization as key to multichannel marketing success. In response, Multichannel Marketing Hub (MMH) vendors are facilitating unified customer profiles, strengthening machine learning and delivering insights to drive relevant interactions in real time. Use this research to evaluate effective MMH solutions.
Basic multichannel marketing includes functionality for segmentation, campaign and message creation, campaign workflow, and campaign and message execution.
- Advanced analytics functionality enables customer-level data and analysis as well as modeling such as predictive analytics, journey analytics and customer profile management.
- Advanced execution functionality includes personalization, content management, event triggering and real-time offer management in both inbound and outbound environments.
- Digital marketing capability, as part of an integrated multichannel marketing solution, includes functionality for programmatic advertising, mobile and social marketing, and web and email marketing. Digital marketing extends the marketing process through channels such as the web, email, video, mobile and social applications, point-of-sale terminals, digital signage, kiosks, and the Internet of Things (IoT).