The Forrester Wave: Enterprise Marketing Software Suites Report

Choose a vendor based on their vision for customer engagement, ability to manage data and generate customer intelligence, and data, content, and technology integrations.

Zeta was one of only seven enterprise marketing software companies that Forrester invited to participate in both of the Q3 2019 Forrester Wave™ evaluations. In both reports, Forrester thoroughly evaluated each company against 40 criteria to assess their current offering, strategy and market presence. Zeta emerged in both reports as a Contender. 

The Forrester Wave™ recognizes Zeta with the highest possible scores in: 

• Data Services 
• Demand-Side Platform 
• Cross-channel Identity Resolution  
• Social Media Advertising  
• Measurement and Optimization 
• Native and Third-Party Integration 
• Supporting Products and Services 
• UX  

“Zeta is a rarity in terms of overall capabilities,” and its combination of data and technology is “giving it the important ability to cross the entire customer lifecycle from acquisition.” – Forrester 


The Cross-Channel Campaign Management evaluation made reference to Zeta customers who “raved about Zeta as a strategic partner, and [they] awarded the vendor near-perfect marks in terms of customer satisfaction,” ranking Zeta with the highest possible scores in the criteria cross-channel identity resolution, measurement and optimization, user experience, native and third-party integration and supporting products and services. 


Learn more about Enterprise Marketing Software Suites and Cross-Chanel Campaign Management by downloading the report below.