Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

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Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

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Email Marketing (ESP)

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Zeta Email Benchmark Report: Q4, 2024

The quarterly benchmark report for Q4 2024 presents an analysis of email marketing data, such as sends, unique opens, clicks, unsubscribes, and more.

Theo Theodore, Marketing Manager at United Airlines speaks about ROI using Zeta

United Airlines Realizes a 10X Return on MileagePlus Campaigns with Zeta Onboard

Discover how Theo Theodore and United Airlines leverage Zeta to boost engagement with MileagePlus members.

Engaging Future Travelers through Data-Driven Personalization

The Hawaii Visitation and Convention Bureau (HVCB) used Zeta to offering visitors a more engaging and personalized experience.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Download the Report Now

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How Travel Brands Can Drive Direct Bookings

Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.

Image of Beth Goulburn, The Very Group for a video case study for Zeta Global

The Very Group Confidently Executes Real-Time Campaigns with Zeta

Discover how Beth Goulburn and The Very Group leverage the Zeta Marketing Platform for real-time campaign execution.

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Email Strategies That Build Trust in Financial Services Brands

Financial institutions can build trust and enhance engagement using four key elements of a successful email communication strategy.

Graphic showing a person on the phone, standing over a computer for an article about marketing predictions for 2025

6 Marketing Predictions for 2025

See our marketing predictions for 2025, including AI (of course!) and data strategy, plus several other key themes.

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior

Discover how Tourism Ireland streamlined its email processes with Zeta, automating personalized content delivery based on visitor behavior.

graphic - two people shopping - holiday 2024 shopping trends

Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail

Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.

Frontier Communications Exceeds New Customer Goals with Zeta

Meghan Wismer from Frontier Communications explains how Zeta improved their prospect email strategy and found new customers.

CMO Intentions 2024: Fueling Martech Innovation Through AI

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