Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

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Measurement and Attribution

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Zeta Email Benchmark Report: Q4, 2024

The quarterly benchmark report for Q4 2024 presents an analysis of email marketing data, such as sends, unique opens, clicks, unsubscribes, and more.

Zeta Email Benchmark Report: Q3, 2024

The quarterly benchmark report for Q3 2024 presents an analysis of email marketing data, such as sends, unique opens, clicks, unsubscribes, and more.

Retail CMO Series

From Strategy to Success: The Journey to Profitability in Retail

Retail marketers need to develop a mindset of profitability. This e-book dives deep into why profitability matters, and how to go from strategy to success.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Grow Your Business with Forecasting and Analytics

Make data-driven decisions that enhance personalization, improve ROI, and maintain a competitive edge in a rapidly evolving digital landscape.

From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO

Discover how CMOs are evolving from brand guardians to strategic growth drivers by leveraging technology and data in this session featuring top…

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Graphic: The art and science of data-driven decisions - Zeta Live 2024

The Art and Science of Making Data-Driven Decisions

Master the balance between analytical rigor and intuitive judgment in marketing, with AI-powered data analysis tools and strategic insight techniques.

Graphic: Unlocking effective healthcare marketing strategies - Zeta Live 2024

A Prescription for Precision: Unlocking Effective Healthcare Marketing Strategies

Learn how AI-driven strategies are transforming healthcare marketing through better targeting, measurement, and enhanced patient outcomes.

Graphic: Cookies are here to stay - Zeta Live 2024

Cookies Are Here To Stay: What It Means For Marketers

Explore critical strategies for leveraging first-party data to maintain personalization and identity resolution in a cookie-less digital landscape.

Graphic: Making AI actionable for marketers - Zeta Live

Turning Promise into Payoff: Making AI Actionable for Marketers

Discover how AI drives actionable insights, optimizes marketing campaigns, and enhances customer engagement for measurable business outcomes.

Zeta Email Benchmark Report: Q2, 2024

The quarterly benchmark report for Q2 2024 presents an analysis of email marketing data, such as sends, unique opens, clicks, unsubscribes, and more.

CMO Intentions 2024: Fueling Martech Innovation Through AI

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