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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Omnichannel Marketing
How to Use a CDP to Deliver Real-Time Personalization
Unlock the power of real-time personalization with a CDP—learn to use unified customer data for tailored email, SMS, and media experiences.
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A Silent Shift in Traditional Brand Loyalty is Transforming Retail
A brand loyalty shift is happening away from legacy brands. Discover what’s driving the shift and how retailers can adapt.
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Is Valentine’s Day Losing Its Spark? Consumer Interest Drops for the Third Year in a Row
Consumer interest in traditional Valentine's Day gifts, like candy, declined in 2025, with a shift toward travel, events, and spa days.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead
Discover how wealth migration to rural America is reshaping retail strategies and learn actionable insights to stay ahead.
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Understanding The Difference Between a CDP and CRM
Does your company need a CDP or CRM system? Learn what each of these tools offers, the difference between the two, and how to choose the right technology.
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How Travel Brands Can Drive Direct Bookings
Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.
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January Marketing Strategies: Turn No Man’s Land into a Golden Opportunity
Discover how marketers can turn January into an opportunity with customer-focused campaigns to boost engagement and foster community.
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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Top Priorities for 2025: Supercharge Your Growth
Watch as business and marketing leaders talk strategies for achieving profitable business growth in 2025 and beyond.
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Top Priorities for 2025: Hyper-Personalize Every Customer Experience
Watch as business and marketing leaders talk about the possibility of finalizing achieving true personalization in 2025.
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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