Zeta and Snowflake: Better Together​

Snowflake customers have a unique opportunity to unlock the full potential of their data and uplevel their marketing. Through a seamless data share or direct database connection with Zeta, they can execute a wide range of marketing use cases in real time. From identity resolution and management to segmentation, activation, measurement, and marketing intelligence, the integration empowers marketers to mobilize their data for impactful campaigns, while also reducing operational costs.

In this post, we outline four key benefits of the Zeta and Snowflake partnership, exploring how marketers can leverage real-time data activation to build individualized experiences and drive meaningful results.

Minimize Data Latency and Eliminate Data Loss

By leveraging Zeta and Snowflake, you can say goodbye to data latency and loss. Unlike traditional data sharing methods that involve moving data between systems using APIs, FTPs, or batch uploads, Zeta takes a seamless approach.

By reading the data directly from your Snowflake database, there’s no need for cumbersome data transfers or complex ETL processes. This not only minimizes data latency but also eliminates the risk of data loss during transfers. With Zeta seamlessly reading your Snowflake database in real time, you can ensure the integrity and security of your data without any unnecessary movement between systems.

Enhance First-Party Data with Zeta Data

To supercharge your marketing efforts, Zeta offers a powerful solution to enhance your first-party data. With access to over 235 million US-based shopper profiles, The Zeta Data Cloud provides a wealth of valuable demographic information and purchase behavior insights. By augmenting your existing data with Zeta Data, you gain a comprehensive understanding of your customers, enabling you to tailor your marketing strategies with real-time insights that drive engagement.

Whether it’s creating highly targeted audience segments, building individualized messaging, or optimizing your campaigns, Zeta’s partnership with Snowflake allows you to unlock the full potential of your data.

Access to Always Up-to-Date Information

When it comes to making informed decisions, having the most up-to-date information is critical. With Zeta and Snowflake, you can trust that you’ll always have access to the most current and accurate data. Unlike batch loading from other systems that can result in outdated customer information, Zeta ensures real-time data availability.

By directly reading data from your Snowflake instance, Zeta eliminates the risk of relying on stale or inconsistent information. With Zeta and Snowflake working together, you can have full confidence in the reliability and accuracy of your data, enabling you to drive business growth with timely and impactful decision making.

Real-Time Data Actioning and AI-Powered Tools

Zeta enables you to take immediate action on your data, leveraging real-time insights that adapt based on changing customer behavior. By finding top-performing and repeat customers, and prospects that look just like them, you can allocate your resources effectively and maximize customer lifetime value.

Furthermore, Zeta’s AI-powered tools can help you increase retention by proactively identifying patterns and signals indicating a customer’s likelihood to churn, allowing you to implement targeted strategies to recapture engagement. With Zeta and Snowflake working seamlessly together, you have the tools to unlock in-depth analytics and gain valuable insights into your customers.

Ready to Harness the Power of Your Customer Data?

Zeta’s AI-Powered Marketing Cloud can enhance your first-party data with valuable insights and enable you to action on your Snowflake data in real time. This dynamic partnership empowers your business to unlock the full potential of your customer data and build individualized experiences that drive growth and success.

Partners in Intelligence and Activation

Did you know Snowflake named Zeta their Go-to-Market Partner of the Year in 2023? Download their most recent Modern Marketing Data Stack report and find out why.


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