Zeta Live 2023: Exploring the Impact of Intelligence
In the ever-evolving landscape of marketing and business, one undeniable force has come to the forefront: intelligence. This year, we hosted dozens of industry leaders and experts like Seth Rogen, Evan Goldberg, Brandi Chastain, Tarek & Heather El Moussa, and more to lend their expertise on everything intelligence, AI, marketing, and overall trend-setting. The result was nothing less than extraordinary. Take a look at a few of our most popular sessions below—and head to our Zeta Live homepage to see all of the groundbreaking sessions from this year’s speakers.
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumer
In one of our most popular sessions of the day Raja Rajamannar, Chief Marketing Officer of Mastercard, discusses the concept of quantum marketing, a revolutionary approach to modern marketing.
By drawing an analogy to quantum physics Raja helps marketers understand that decades-long marketing principles no longer apply in today’s digital age. Instead, Rajamannar shows Zeta Live attendees that they need to be holistic business managers, adept at understanding both the traditional aspects of marketing and the technological landscape. Just like our in-person attendees, when you watch this video you’ll see why traditional loyalty programs are outdated and ineffective. Instead, marketers need to focus on “preferential management,” which involves using data and technology to help consumers find the brands that will matter most in their lives.
Rajamannar also highlights the power of sound in branding, sharing Mastercard’s success with its Sonic Architecture, a multi-layered sound strategy that has made Mastercard the world’s number one audio brand. Our conversation with Raja ends with an incredibly impactful conversation around generative AI, which he argues will fundamentally change modern marketers’ productivity. Check it all out below.
The Impact of AI on Humanity
Our next session was with Deepak Chopra, the world-renowned pioneer in integrative medicine and personal transformation.
As a physician, Chopra is deeply fascinated by both ancient wisdom and the forefront of technology. In this session he shares with all of us some of the remarkable breakthroughs that are unfolding before our eyes. Each of the advancements discussed in this video hold transformative potential, not only for entrepreneurs but for anyone seeking to understand well-being in its entirety.
The most prominent of which is the remarkable progress in artificial intelligence. Dr. Chopra discusses the vast AI language model system has the power to integrate multiple languages across disciplines, spanning biology, physics, mathematics, and beyond, into a unified super language. It empowers AI to be not just a research companion, but a personal confidant, a health advisor, and even a spiritual guide.
Most importantly, he shows that, while some may harbor reservations about AI, it is crucial to remember that technology itself is neutral; its impact is shaped by our emotional and spiritual evolution. When thinking about the future of AI, we must instead understand that our purpose and ultimate goals will play a pivotal role in shaping the future of well-being, both for ourselves and for society at large. Take a look at his session below.
From Hollywood to Houseplant with Seth Rogan and Evan Goldstein
In one of our most popular sessions of the day, Zeta Global’s CEO, Co-Founder, & Chairman of the Board, David Steinberg, sat down with Houseplant co-founders and television & film innovators Seth Rogen and Evan Goldberg. In this session, Seth and Evan discuss how they’ve approached innovation across not just movies but also their lifestyle brand Houseplant.
They dive into why they got into movies in the first place, including specific anecdotes about film projects that they’ve worked on in the past. Additionally, they delve into various aspects of their specific creative journey, from their days writing movies together to their approach to risk-taking in the entertainment industry.
Additionally, they dive into how they approach the creative process from a team perspective to make their company as successful as it is today. But we don’t want to give too much away. Trust us, you won’t want to miss this session.
Zeta Live featured more than 25 live sessions with industry innovators across sports, entertainment, business, and more. Interested in hearing more about Olympic and FIFA World Cup Champion Brandi Chastain’s rise to glory? Want to know how Tarek and Heather El Moussa built their retail empire? Then head over to our free Zeta Live center to learn more.
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