How Pillsbury Intelligently Builds Direct Relationships with Families
About This Webinar
From pets to parents, General Mills brands makes the food that brings joy to families all around the world. In this session David Schey, SVP of Customer Experience at Zeta and Erika Reed, Manager of Data Strategy at General Mills talk about how one of those iconic brands, Pillsbury is using Zeta’s unique proprietary insights to build direct relationships with families from the grocery shelf to their homes.
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To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.
