Video | October 31, 2024 | 30 Minutes
Intelligence-Powered: The Next Evolution in Email Marketing
About this video
Data may be in abundance, but intelligence is scarce. An obstacle, no more.
Zeta’s Chief Data Officer, Neej Gore delves into the power of new capabilities like GenAI and their ability to transform productivity, personalization, and prescience; and in doing so, evolve email marketing from today’s ordinary to tomorrow’s extraordinary. What used to be marketing to the masses will now be talking to individual hearts. What was once a one-sided communication approach will soon become a two-way dialogue. What were coupon code email blasts could even be replaced by individualized offers based on real-time behavior. For the next evolution in email marketing, the possibilities are limitless.
Key Takeaways
- Understanding and appreciation for the powerful potential of actionable, intelligence-driven insights
- How to strategically and effectively invest in improving Customer Lifetime Value (‘CLV’) for all cohorts
- What to expect from your next ESP
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