The Best RFP Leads to the Right ESP, Episode 1: Choosing Vendors
About This Video
The first in a series of videos providing marketers with advice on selecting the right email service provider (ESP) for their business. Cynthia Janelli, Group Vice President of Strategic Consulting at Zeta, and Chris Marriot, President and Founder of Email Connect, focus their discussion on the request for proposal, or RFP. This is where most quests for a new ESP partner begin. The first step—how to determine which vendors to include in your RFP.
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