The Changing Face of Marketing: Connecting with Gen X, Millenials, and Gen Z

The art of attracting and selling to customers is undergoing rapid and vagarious transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior.  

However, adapting to these changes is not straightforward, as each generation has unique needs, values, and expectations that brands need to consider when developing marketing strategies. 

Melissa Tatoris, Vice President of Retail Strategy, and David Schey, Senior Vice President of Data Cloud Solutions, reveal extensive research and insights into the newest trends shaping retail—from the emergence of “phygital” retail to the latest in experiential innovations, loyalty programs, and livestreaming. They will also dive into how brands can leverage these insights to create experiences tailored to each generation’s unique needs. 

In this webinar, you will learn: 

  • Top trends in retail and how consumer generations influence them
  • Gen Z, Millennials and Gen X: How to connect with each generation
  • Digital and retail trends by generation and mapping to experiences
  • Favorite content, brands, locations, and channels by generation

Want to see Zeta in action?

To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.​
Zeta Marketing Platform


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