Video Testimonial: MediaHub
About This Video
Derek Welski, the Director of Programmatic at Mediahub, discusses how Zeta’s agility and expertise have helped his clients see success across every industry from travel to financial services.
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What you need to know about CPDs
In simplest terms, a customer data platform or CDP is software that centralizes and unifies an organization’s first-party data collected and aggregated from multiple sources.
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To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.
