What to Expect at Zeta Live 2024
Are you attending Zeta Live 2024 virtually on September 26th? Here’s what you can expect (plus a few insider tips to help you make the most of the experience).
About Zeta Live
Step inside the intelligence revolution at the AI-powered event of the year. Taking place on Thursday, September 26th, from 9 am–5 pm ET, you’ll join Fortune 500 execs, influential thought leaders, and other top marketers to explore how AI’s rapid advancement drives change across marketing, business, technology, and the global ecosystem.
This year’s theme — Unlocking the Future — takes attendees on a journey through AI. Not where we’ve been, but where we’re going and what it means for your company (and career). We’ll explore the future of business in an AI-powered world by delving into the latest innovations empowering marketers to confidently embrace all that lies ahead.
75+ Speakers | 25+ Sessions | 2 Stages
Attendees can explore sessions as part of two tracks: Vision and Innovation.
The Vision track provides a 360-view of how AI is impacting humanity and the world at large. Hear from industry visionaries as to how you can lead through this intelligence revolution with confidence. Don’t wait for 20/20 hindsight. Bring clarity to your vision here and now.
The Innovation track focuses on groundbreaking strategies, cutting-edge tech, and the tactical trends that are converging to shape the future of customer engagement and marketing success. Together, we’ll imagine what’s next so that you can start building it.
Must Attend Sessions
With over 25 sessions across two tracks, there’s no shortage of great options. From big-name CMOs to analysts and A-listers, topics will lean heavily into AI, but with the lens of sports, media networks, cookies, acquisition strategies, brand and creative, and so much more.
See the full list of sessions and speakers.
If you need help deciding, here are a few of our most anticipated sessions:
The Art and Science of Making Data-Driven Decisions
This session with marketing leaders from Wells Fargo and Eggland’s Best will uncover the delicate balance between analytical rigor and intuitive judgement in marketing decision-making. Attendees will learn about the latest tools for AI-powered data analysis, as well as techniques for interpreting insights with a strategic mindset.
Charting the Future: Unveiling Zeta’s Product Roadmap
This session offers an exclusive look into Zeta’s dynamic product roadmap, highlighting the strategic vision and groundbreaking advancements that drive the Zeta Marketing Platform + Data Cloud forward. Get an inclusive look into the Zeta Marketing Platform roadmap, including future AI Agent innovations, new mobile offering, and real-time intelligence features.
AI-Powered Slam Dunk: The Business of Shaq
Shaq will share secrets behind his successful transition from sports icon to a multifaceted entrepreneur. In this session, Shaq will discuss how he has leveraged his personal brand, combined with cutting-edge technology, to build and manage a diverse portfolio of businesses and endorsements.
The Future of Finding Customers: Next-Gen Acquisition Strategies
Join industry leaders as they unveil innovative strategies and tools designed to revolutionize customer acquisition, and discover actionable methods of driving customer growth in the digital era.
Redefining the CMO: How AI is Revolutionizing Marketing Strategy
This panel will explore how data, AI, and technology are reshaping the responsibilities of CMOs with discussions centered around their impact on marketing strategies, decision making, and leadership.
Turning Promise into Payoff: Making AI Actionable for Marketers
This session will showcase how advanced AI technologies can effectively drive actionable insights and precise audience targeting, optimize marketing campaigns, and enhance customer engagement with measurable outcomes—while also providing a roadmap for turning AI innovations into tangible business success.
Insider Tips for Zeta Live 2024
Let’s now talk about a few strategies for making the most of the day. This is a free virtual event — that lasts all day — and you’ll need a plan to limit distractions and take advantage of the wealth of knowledge and expertise.
- Commit to the day. Let’s be honest; it’s easy to sign up for a virtual event, but much more difficult to commit to it when the time comes. To make sure you don’t give in to the temptation to skip, block your calendar and make a tangible commitment to this opportunity for growth and learning. Pro tip! Also plan your meals so you can ensure your brain is fueled for the long day of sessions. Pre-make your meals, or order in your favorite lunch to make the day feel unique and special.
- Check your technology in advance. Once registered, you’ll get information about the platform and login details for Zeta Live. Don’t wait until 9 am on the day to check in. Make sure you can log in, that your software is up-to-date, and that you understand the basic features of the platform.
- Plan your agenda. Review the speaker and session line-up in advance and choose which you’d like to attend. Having your day planned will help reduce day-of stress and the pressure to quickly decide what to attend next. Leave space for flexibility as necessary.
- Engage. Virtual events can feel lonely; take an active approach to engaging with the content. Bonus! There will be prizes given to attendees who are most engaged with the sessions, ask questions, and participate in the chat.
If you’re not yet registered for this free one-day event, step inside the intelligence revolution and claim your spot now!
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