Back to School 2024: Shopping Insights Infographic

It’s barely Summer, but back-to-school is right around the corner. In fact, some shoppers have already started.

To help brands and retailers win this back-to-school season, we conducting a survey of nearly 1,500 U.S. back-to-school shoppers to understand when and where they’ll shop, how much they’ll spend, and what they plan to buy

Take a peek at the infographic below to see the key findings.

Infographic with key findings from Zeta's back-to-school 2024 survey


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