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Marketing Playbook: Rebuilding Retail

The retail industry is facing an unprecedented level of uncertainty – economic recession, coronavirus concerns, social-distancing mandates, and historic levels of unemployment.

Email Authentication Protocols

Email Authentication Protocols: SPF, DKIM, & DMARC

This whitepapers attempts at explaining the popular email delivery authentication protocols: SPF, DKIM, and DMARC.

Change Agent

Utilize A Change Agent To Become Customer Focused

How ready are B2C marketing organisations to adopt customer-focused marketing structures that Win Customers?

7 Tips and 7 Tactics for Writing Email Subject Lines that People Want to Open

A guide to making the most of important words in your email

Machine Learning

Machine Learning is the Future of Email Marketing

Discover how machine intelligence is the future to your success in email marketing.

Behavioral Personalization

Behavioral Personalization Doesn’t Just Make Sense, It Makes Money

Whether captivating new customers, retaining your consistent fans, or winning back lapsed consumers, inserting cutting-edge behavioral elements promises a positive response.

Financial Services Marketing

The Future of Relevance – Financial Services

More precisely target people on an individual basis – at scale – by going beyond CRM and context targeted tactics. In this whitepaper customized for the Financial Services industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person. Precision People […]

The Relevancy Ring: The ESP Buyer’s Guide 2017

The Relevancy Ring is a quantifiable measurement of 8 ESPs and Email Infrastructure vendors manifesting in leaders and contender vendor rings. Find out how Zeta can help you achieve and exceed your goals for 2017 and beyond.

Red Pill Email Guide

2017 Red Pill Email Vendor Guide

Zeta scored the highest marks on the Enterprise Overall Scorecard in the 2017 Email Vendor Features & Functions Guide by Red Pill Email

re-engagement

Leading Cereal and Snack Company Implements Effective Re-Engagement Campaign

Zeta Actions data base delivers powerful email validation capability identifying over 100,000 active emails for leading cereal and snack company’s re-engagement campaign.

cost effective email retargeting

Sporting Goods Retailer Implements Cost Effective Email Retargeting

Zeta solutions eliminate the need for custom integration and drain of IT resources.

interest segmentation

Life Insurance Company Taps Zeta’s ‘Interest Segmentation Program’ to Achieve Double Digit increases

The company needed a customized solution for its vast number of clients. They tapped into Zeta’s ‘Interest Segmentation model’ to best determine user content preference based on web-click activity.

Increase Open Rates

Zeta Global Helps Online Retailer Increase Open rates By 29%

Can your Business Benefit from a Replenishment Trigger Campaign?

Never miss a growth opportunity