This whitepapers attempts at explaining the popular email delivery authentication protocols: SPF, DKIM, and DMARC.
A guide to making the most of important words in your email
Whether captivating new customers, retaining your consistent fans, or winning back lapsed consumers, inserting cutting-edge behavioral elements promises a positive response.
More precisely target people on an individual basis – at scale – by going beyond CRM and context targeted tactics. In this whitepaper customized for the Financial Services industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person. Precision People […]
Zeta Actions data base delivers powerful email validation capability identifying over 100,000 active emails for leading cereal and snack company’s re-engagement campaign.
Zeta solutions eliminate the need for custom integration and drain of IT resources.
Life Insurance Company Taps Zeta’s ‘Interest Segmentation Program’ to Achieve Double Digit increases
The company needed a customized solution for its vast number of clients. They tapped into Zeta’s ‘Interest Segmentation model’ to best determine user content preference based on web-click activity.