Resources
Beyond Retail: Turning Customer Data into Actionable Campaigns in 2019
Blog Contributor: Neej Gore We recently spoke to Neej Gore, President of Zeta’s Data Cloud, about how retailers can transform their customer data into actionable campaigns. Today, we are circling back with him to see how other industries can leverage what retailers have done to turn their customer data into actionable campaigns for 2019. […]
Customer Loyalty and Data Capture Delivers for Marketers
Part two of three. In the heart of any holiday season when buying activity is at its highest, marketers have a unique opportunity to deepen customer relationships through Loyalty Programs. Initial sign-up incentives, like double points or “on-the-spot” discounts, are tactics that entice consumers to join a program. These enrollment benefits also incent customers […]
Listening and Interpreting Customers’ Real Time Signals During Peak
Part one of three. What I Want Right Now May Change…so Marketers Pay Attention! By: Michael Lewis I used to think that I could keep up with my teenagers’ constant changes. I now know better, that it’s next to impossible, and I’ve learned to adapt to this ever-changing world of plans being made, broken […]
Overcoming a Critical Retail Marketing Challenge: Customer Acquisition
Editor’s note: This article and interview were orchestrated by Zeta Global’s SVP of Customer Experience, David Schey. Connect with him and get more insights on LinkedIn. An interview with Brendan Witcher, Principal Strategist, eBusiness & Channel Strategy, Forrester Earlier this year we sat down with Brendan Witcher, principal strategist, eBusiness & Channel Strategy at Forrester to […]
Data in Motion: A Retailer’s Key to Fueling Customer Engines
Is your retail organization creating a journey map for both your brand and customer? If not, you may find yourself lost, looking for a new route. Listening and responding to client and prospect signals is the best way to correct course and reach your desired destination with consumers. Data in Motion vs. Stuck in Standstill […]
How to Choose the Best CRM Solution for Your Enterprise
When it comes to customer relationship management, not all technology is created equal—especially when operating on an enterprise scale. The solution you ultimately choose will provide the foundation for understanding your customers and meeting their growing expectations. That, in turn, will determine the ROI of your marketing and success of your brand for years to […]
10 Marketing Automation Do’s and Don’ts For Your Business
Today’s consumers expect customized experiences and on-demand engagement at the channel of their choosing. Nearly all marketers now appreciate the impact personalization can have on improving customer relationships and conversion. According to recent research by Researchscape, almost all believe it has at least some impact while “Seventy-four percent believe personalization has a ‘strong’ or ‘extreme’ […]
Activating Your Mobile Program By Integrating With Social Media
Chad Starbuck, Zeta’s expert on all things mobile, continues to share his insight on how to build upon your current mobile programs. Chad’s previous posts provided tips on SMS, MMS, App Push Notifications and Mobile Wallet. Today, he is sharing his expertise on how to activate — and enhance — your mobile programs by integrating […]
Consumers Want to Get ‘Personal’… Is AI Filling the Need?
As marketers, we’ve all heard about personalization, and personalized emails … and getting personal with consumers, but are we responding appropriately to propel our brands into the hearts and minds of consumers? Are we truly embracing person-based marketing, or are we faking it until we can make it? Perhaps we should be taking a closer […]
Building Audience Engagement for Publishers — An Interview with Daniel Ha
Daniel Ha is president of the Disqus Division, leading the growth of the audience development platform that’s popularly used by millions of content and brand publishers. He specializes in consumer-facing product strategy and go-to-market. Q. What are the most significant challenges online publishers are faced with today? Online publishers operate in an ever-shifting landscape and, […]
How to Follow a Customer-Centric Acquisition Marketing Approach — An Interview with Eric Presbrey
Eric Presbrey, president of Zeta’s ZX division, is charged with helping leading brands build digital audiences and create new customers. The Zeta ZX division works across all digital platforms, devices, formats, audiences and channels integrating Zeta’s platform with its Data Cloud containing 650M+ consumer profiles to build targeted audiences. Today, Eric is sharing how ZX […]
Are Misaligned Priorities and Organizational Silos Blocking Your Customer-Focused Marketing Strategies?
If you answered “Yes” to our title question, you are not alone. In a recent online survey of over 300 B2C marketing and IT professionals we conducted with Forrester Consulting, “misaligned priorities” and “organizational silos” topped the list of reasons why true customer-focused strategies could not be achieved. Key findings from the “Utilize a Change […]