Do you know how to engage Gen Z using content? You should. They’re the most digitally-active generation and they drove a whopping $140+ billion dollars in transactions in 2020.
If you’re reading this post, you’re reading it because you want to understand what every marketer needs to know about customer retention. And why wouldn’t you?—After all, the best way for any brand to grow isn’t through new customer acquisition, but through current customer retention. How can you be sure?—Well, you don’t need to take […]
With the holidays almost here, marketers are busy finalizing campaign strategies and budgets to get the best results possible for their brands. To help you get the very most for your business heading into the all-important holiday season, here are some last-minute marketing trends for Black Friday and Cyber Monday that you need to know. […]
Customer data management solutions are the #1 technology being implemented by enterprise companies right now, and CDPs in particular are at the top of every marketers wish list. But are CDPs worth the investment? Unfortunately, early research suggests they might not. For example, one study found that almost 75% of marketers believe the implementation of new technologies (like […]
Holiday retail sales have grown by an average of 3.25% year over year (YoY) for the last 20 years. In fact, the only year in the last two decades where holiday retail sales didn’t increase YoY was 2008—the year of the Great Recession (that year, holiday retail sales declined by 4.7%). Although 2020 shouldn’t be […]
By: Christian Monberg, Chief Technology Officer & Head of Product at Zeta In the era of COVID-19, marketers are facing the ultimate challenge: acquiring new customers and growing existing relationships in a time where every brand is trying to do the same thing. Understanding both customers and prospects in the context of their journey with […]
Modern marketers are quick to malign the use of last-click attribution. But the truth is, every attribution framework has strengths and weaknesses. In this blog, we’ll explore when to use last-click attribution for your business, and when to avoid it. What’s last-click attribution? To know when to use last-click attribution, you need to know what […]
To succeed with scalable email marketing, it’s critical for brands to follow best practices for email authentication. In addition to playing a role in the acceptance of your email by an ISP, your authentication results will also play a role in determining inbox placement. Fail to use the right authentication methods, and your brand’s email […]