Resources
4 Ways to Boost Mobile Engagement for Your Brand
Almost half (45%) of the world’s population owns a smartphone, and many of those 3.5 billion owners rely on said devices to connect to the internet every day. As far as 21st century technologies go, it’s an unrivaled level of consumer adoption, and it’s why brands are doing everything they can to boost mobile engagement. […]
Incrementality Is the Best Measure of Marketing Effectiveness
The move to digital promised marketers better feedback compared to traditional, offline media. But approximately 15 years into the transition, many marketers feel frustrated by a continued inability to see (with absolute certainty) which investments move the needle. The bad news is, the most common methods of measuring effectiveness—media-mix modeling, multi-touch attribution, and panels—are flawed. […]
The State of AI-Powered Email Marketing
Despite its age, email remains one of the most effective (if not THE most effective) marketing channels across every single industry. As effective as email might be for your marketing team, there are ways artificial intelligence can help you supercharge your email marketing success. AI-optimization may be a relatively new chapter in the long history […]
What Is the Impact of User List Segmentation on Marketing Metrics?
To answer the question What Is the Impact of User List Segmentation on Marketing Metrics you need to first understand why user list segmentation is so powerful. User list segmentation makes it possible to send personalized messages to prospects and customers across channels (especially email). As we’ve illustrated before, personalization is the key to modern […]
A Back-to-School Guide for Marketers in the Year of COVID-19
Back-to-school shopping is going to be a lot different this year. Under normal conditions, almost 60% of back-to-school shoppers are largely done with their major purchases before the start of August. But this summer we’re seeing households (from households with elementary-aged kids to households with college students) delay their traditional back-to-school buying by several weeks. […]
The Risks of One-Size-Fits-All Marketing During COVID-19
Given the economic conditions surrounding the coronavirus pandemic, marketers can be tempted to engage in one-size-fits-all campaigns to save time and money. However, the risks of one-size-fits-all marketing outweigh the purported rewards. COVID-19 is impacting continents, countries, and communities in different ways. Marketers (and the brands they represent) need to take note of these nuances […]
AI-Powered Website Personalization
Overview The following infographic presents statistics and trends around the adoption of AI-powered website personalization across various industries. The infographic highlights what modern marketers think about website optimization using AI, and how different brands are already deploying it realizing improved ROI. Introduction As a marketer, you tap every channel you can (organic, paid, social, email, […]
Predicting the Future of Retail Marketing
The massive impact COVID-19 is having on the retail industry can’t be understated—and it’s why predicting the future of retail marketing is so important. New data suggests: Global retail sales will decline by an average of 9.6% this year, a $2.1 trillion loss from 2019. US retail sales will decline by an average of 9.1% […]
5 Easy Hacks to Improve Email Open Rates
Few digital marketing arenas are as competitive as email—that’s why it’s so important to learn how to write subject lines that improve email open rates. To help you on your way, we wrote this article (and this one too) to help your brand’s emails POP amidst all the inbox clutter generated by angry bosses, doting […]
3 Marketing Trends to Focus on in the Second Half of the Year
Put nicely, the first six months of 2020 were “no fun” for the global economy. Dozens of marquee brands— including Brooks Brothers, J. Crew, 24-Hour Fitness, Hertz, Sur La Table, Chesapeake Energy, Cirque du Soleil, Neiman Marcus, and Virgin Australia—filed for bankruptcy between the end of March and the start of July. For the brands […]
7 Email Subject Line Mistakes to Avoid
Learning how to craft a winning email subject line is one of the most important things any marketing team can do. The right subject line can help a brand stand out in an otherwise cluttered, crowded inbox. But mastering the art of subject line writing isn’t easy—it takes time. Unfortunately, time isn’t something a lot […]
