Resources
What Is Zeta’s Approach to Website Personalization?
What is Zeta’s approach to website personalization, and how can it help marketers enhance engagement across the customer lifecycle?
What is Zeta’s Opportunity Explorer?
What is Zeta’s Opportunity Explorer, and how can it help you uncover actionable insights for your marketing team? Find out!
What Is the Zeta Data Cloud?
The Zeta Data Cloud helps marketers obtain a holistic customer view across all devices and channels. The result? Reduced media inefficiency powered by enhanced measurement and attribution at a 1:1 level.
3 Approaches to Omnichannel Every Marketer Should Know
Many brands struggle to acquire new customers, but do you know why?—It’s because they’re taking a disjointed, cross channel approach to acquisition.
9 Ways Marketers Can Increase Ecommerce Customer Retention
Want to learn how to increase ecommerce customer retention? Here are 9 helpful tips every marketer should follow.
3 Considerations for Marketing in the New Year
Businesses are facing unprecedented uncertainty heading into 2021—here are 3 considerations for marketing in the New Year.
What’s the Difference Between Last-Click Measurement and Deterministic Measurement?
What’s the difference between last-click measurement and deterministic measurement? Find out so you can drive more ROI ASAP!
Does Dark Mode Matter for Email Marketing?
What is dark mode and how does it impact your ability to succeed with email marketing? Find out in Zeta’s latest report.
4 Ways to Increase eCommerce Conversion Rates This Holiday Season
Zeta Marketing | Need tips to increase ecommerce conversion rates this holiday season? Here are 4 helpful things every marketer should do.
What Are Brand Indicators for Message Identification?
In this blog, Zeta explains what Brand Indicators for Message Identification are, and why they matter for brands engaged in email marketing.
4 Keys to Building a Positive Customer Experience Online for Retailers
Want to learn how to better connect with your customers? Here are 4 helpful tips on building a positive customer experience online.
How Marketers Can Better Engage Gen Z Using Content
Do you know how to engage Gen Z using content? You should. They’re the most digitally-active generation and they drove a whopping $140+ billion dollars in transactions in 2020.
