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Marketing Playbook: Rebuilding Retail

The retail industry is facing an unprecedented level of uncertainty – economic recession, coronavirus concerns, social-distancing mandates, and historic levels of unemployment.

customer experience holiday

Applying the Customer Experience to Holiday Touchpoints

During the holiday rush, customer expectations are intense. This leaves marketers with a very brief moment to grab attention and influence actions. Think about the context of your customers at each moment in their purchase path: Where are they? What device are they using? What is their mindset in a given moment? Building seamless touchpoints […]

push mobile marketing strategy

Thinking about adding App Push to your mobile marketing strategy? Here’s What you should know

Looking to enhance your mobile marketing strategy? App Push might be the solution for optimizing your mobile marketing efforts. In previous posts, we’ve discussed how SMS and MMS text messages can enhance your marketing mix by giving you the ability to reach your customers via 160 characters or rich media content such as images, videos […]

retail marketing future

Predicting the Future of Retail Marketing

Change is clearly on the minds of marketing retailers.  Retail transformation has been a consistent theme dominating presentations and conversations throughout the first half of 2017 at events like CRMC and ShopTalk. Innovative retail brands are giving us a glimpse into the future, sharing some of their successes along the way. Here are some things […]

good email copy

What Makes a Good Email Copy? Characteristics of Compelling Templates

Drafting a good email copy is not everyone’s cup of tea. Just like writing, for some people it just comes naturally whereas some of us have to hunch over the keyboard and scratch our heads for eternity before we figure out the tone, structure and visual elements that would go in the email. While there […]

email spam

Emails Reaching Recipients’ Spam Folder? Here’s How To Avoid It

Note: This guest post has been authored by Reuben Yonatan. Reuben is the founder and CEO of GetVoIP and GetCRM, trusted VoIP and CRM comparison guides that help companies understand and choose a business communication solution for their specific needs. One of the most maddening frustrations for email marketers is to spend time crafting detailed content that can […]

upselling and cross selling

The Art of Upselling and Cross-selling to Your Customers Using Marketing Automation

The concepts of upselling and cross selling have been around for a long time. From traditional businesses like hotels & restuarants to new age enterprises like eCommerce; almost everyone uses them to increase their bottom line. However, most sales personnel are usually apprehensive of upselling. They get nervous while pitching extra services or add-ons to […]

attribution mix

The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods you use to measure growth. At Zeta, we help our clients improve their marketing performance through a variety of approaches, including attribution analytics. In a survey conducted by the Relevancy Group, Zeta Global confirmed that marketers […]

data marketing automation

How to Use Data Backed Marketing Automation to Earn Customer Loyalty

There was a time when most businesses just focused on customer acquisition in their marketing efforts. Brand loyalty was just a byproduct of the scheme of things. Today’s businesses however have to deal with a lot more competition and customers who are always ready to switch to a better brand; a brand that gives them […]

Marketing Automation Platform

Marketing Automation on Steroids

The Power of Artificial Intelligence

unsubscribers

Unsubscribes – Learning from Love Lost

Email marketers watch unsubscribe rates as closely as open or click through rates, breathing a sigh of relief when the number of opt-outs hold steady or decline. Seeing the numbers stack up can induce panic, although having it increase is not the end of the email world.  Marketers can embrace this as an opportunity to […]

video email marketing

Using Video in Email Marketing – Best Practices and Examples

Many people say that video is the future of content marketing. Well, I beg to differ. It is not the future, but it is already here and now! Whether it’s Facebook, Twitter, Instagram or Snapchat, video has already conquered most of the content that you see on social media. And predictably enough, other channels of […]

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