Resources
What Will Marketing Look Like in 2021?
Zeta co-founders, CEO David A. Steinberg and John Sculley, as well as other notable visionaries across different industries, share their predictions for the New Year.
What’s the Difference Between Last-Click Measurement and Deterministic Measurement?
What’s the difference between last-click measurement and deterministic measurement? Find out so you can drive more ROI ASAP!
Does Dark Mode Matter for Email Marketing?
What is dark mode and how does it impact your ability to succeed with email marketing? Find out in Zeta’s latest report.
4 Ways to Increase eCommerce Conversion Rates This Holiday Season
Zeta Marketing | Need tips to increase ecommerce conversion rates this holiday season? Here are 4 helpful things every marketer should do.
What Are Brand Indicators for Message Identification?
In this blog, Zeta explains what Brand Indicators for Message Identification are, and why they matter for brands engaged in email marketing.
4 Keys to Building a Positive Customer Experience Online for Retailers
Want to learn how to better connect with your customers? Here are 4 helpful tips on building a positive customer experience online.
How Marketers Can Better Engage Gen Z Using Content
Do you know how to engage Gen Z using content? You should. They’re the most digitally-active generation and they drove a whopping $140+ billion dollars in transactions in 2020.
What Is the Zeta Marketing Platform?
What is the Zeta Marketing Platform and how does it help marketers make better decisions? It’s time to get the answers you’ve been looking for.
5 Email Marketing Tips for the Holidays
Looking for email marketing tips for the holidays? Here are 5 “must-dos” every email marketer should follow.
What Every Marketer Needs to Know About Customer Retention
If you’re reading this post, you’re reading it because you want to understand what every marketer needs to know about customer retention. And why wouldn’t you?—After all, the best way for any brand to grow isn’t through new customer acquisition, but through current customer retention. How can you be sure?—Well, you don’t need to take […]
