Resources
Evolving Consumer Expectations for Marketing Personalization
Learn ways in which marketing personalization can help you keep up with evolving customer demands and future-proof your business.
How to Do Online Behavioral Targeting with Personalized Lightbox Popups
Learn how personalized lightboxes can enhance your online behavioral targeting strategy!
Myths About Addressable Advertising
Addressable advertising and the loss of cross-publisher IDs are hot topics. In this blog, we talk about some of the most common myths…
Why Relying Too Much on Existing Customers Is Dangerous
Marketers love existing customers, but do they love them too much? Here’s why you can’t overlook the acquisition of new blood.
Explaining the Turbulence Around Addressability
Addressability is a hot topic right now in digital marketing circles. In this article, we’ll dig into the issue and highlight what’s at stake.
Differences Between B2B and B2C Email Marketing
Looking to better understand the differences between B2B and B2C email marketing? You’ve come to the right place.
5 Hidden Costs of Incrementality
Do you know the 5 hidden costs of incrementality? Understanding these costs can be the difference between success and failure for your brand.
Customer Acquisition vs. Performance Marketing
It’s time to decide which strategy offers marketers more sophisticated measurement: customer acquisition or performance marketing.
Trends CMOs Must Prepare for in 2021 and Beyond: A Webinar Recap
The marketing industry is on the precipice of radical change. In this webinar, hear two legendary executives share their perspective on what it will take for CMOs to stay ahead of the curve.
What Is Incrementality Measurement and How Does It Work?
Read this blog to obtain a clearer picture of incrementality measurement—what it is, how it works, and why it matters for marketing professionals like you!
eCommerce: Boosting ROAS by More Than 30%
See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS
