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Travel Insights for Winter 2021

2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans

May 11th digital trends

Zeta Digital Trends – Week of May 11th, 2020

Zeta’s weekly Digital Trends offers week-over-week insights on things like media spend, site engagement, internet traffic and physical-location data.

data talks series with Forrester Research

Data Talks Part 1: Marketers Must Become Technologists

By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!

Connected TV

Why Is ConnectedTV a “Can’t- Miss” Marketing Opportunity?

Linear TV is on the way OUT and Connected TV is on the way IN. Outside of live news and live sports, linear TV is losing viewership in the tens of millions and as viewers continue to cut the cord, broadcast TV will cease to be effective at influencing large audiences of consumers.

Semantic-Analysis

What Is Semantic Analysis?

This blog explains what semantic analysis is, what it means in the context of machine learning and data science, and why it’s important.

What Retail Businesses Can Learn From Amazon

What Retail Businesses Can Learn From Amazon

Delivering a 1:1, personalized customer experience isn’t easy, but if Amazon can do it, so can you. Find out what your retail brand can do to deliver an even better digital experience for customers.

Restaurant Chains use Customer Data

Do Chain Restaurants Need Customer Data?

Customer data can be used to better shape the customer experience and drive higher lifetime value for individual locations and the entire brand.

email campaigns

3 Email Campaigns Every Marketer Should Be Running

Do you know what email marketing campaigns your business should be running? Start doing email marketing the right way by investing in these three types of campaigns. The sooner you start these campaigns, the sooner you’ll see better business outcomes.

Two men discussing how the coronavirus will change marketing forever

Webinar Recap — The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever

“The coronavirus will change marketing forever.” Those are bold words, but they come from a pair of bold men who know a thing or two about marketing: Zeta co-founders David Steinberg and John Sculley. (Yes, the same John Sculley that served as CEO of Apple from 1983 to 1993 and CEO PepsiCo from 1977 to […]

Mobile Quick-Serve Restaurants

Mobile Will Shape the Customer Experience in Quick-Serve Restaurants

A little over a year ago, fast-food giant Burger King executed an ingenious marketing campaign targeted at their #1 competitor, McDonald’s. The idea? Use geolocation data and a jaw-dropping price point ($0.01 for a Whopper) to incentivize consumers within 600 feet of a MickyD’s to avoid the golden arches and head to their nearest BK […]

Fingerprint login authorization and cyber security concept. Blue integrated circuit with locks on background. Control access and authentication online.

Why Email Authentication Matters and How it Works

What is email authentication and why does it matter? We’ll explore the answer to both questions in this article.

Consumer Packaged Goods Brands Support Consumers

How Can Consumer Packaged Goods Brands Support Consumers During These Uncertain Times?

Consumers are scared, they’re confused, and (believe it or not) they’re looking to consumer-packaged goods (CPG) brands for help during this time of crisis—traffic to CPG-brand websites is up 400% and some brands are seeing their search volume increase by as much as 2000%.

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