Resources
What Will Marketing Look Like in 2021?
Zeta co-founders, CEO David A. Steinberg and John Sculley, as well as other notable visionaries across different industries, share their predictions for the New Year.
Unsubscribes – Learning from Love Lost
Email marketers watch unsubscribe rates as closely as open or click through rates, breathing a sigh of relief when the number of opt-outs hold steady or decline. Seeing the numbers stack up can induce panic, although having it increase is not the end of the email world. Marketers can embrace this as an opportunity to […]
Using Video in Email Marketing – Best Practices and Examples
Many people say that video is the future of content marketing. Well, I beg to differ. It is not the future, but it is already here and now! Whether it’s Facebook, Twitter, Instagram or Snapchat, video has already conquered most of the content that you see on social media. And predictably enough, other channels of […]
User List Segmentation and its Impact on Email Marketing Metrics
Imagine that you go to a continental restaurant that serves a variety of food. The restaurant is quite popular and is frequented by hundreds of people every evening. You decide to give it a try. You go to the place and pick the best table to gorge on some delicious food. How would you feel […]
The Art of Customer Onboarding using Email Nurturing
Get more customers to buy your product. Bring in more users for your app. That’s the primary goal that most brands work towards when they start off. Some of them succeed in reeling in tons of customers while others achieve a modest success or fail miserably. But is that where it all ends? The brand […]
Advanced Omnichannel Personalization for Media Brands
The growth of Media and Publishing websites directly depends on the size of their audience. The more the number of people browsing a Media website, the higher is the number of loyal readers and ad revenue. Media websites constantly aim to grow their audience through increased pageviews. To do that, they undertake marketing campaigns across […]
Email Marketing Best Practices – 10 Brands That Did It Right
The next time you attend a marketing seminar or any event that attracts marketers, pick people at random and ask them a simple question: “If you had to choose only one form of efficient marketing channel for your brand, what would it be?” I bet you, most people would pick email marketing. Well it makes […]
Omnichannel Personalization for eCommerce – A Modern Approach
How do eCommerce enterprises earn loyalty from their users? Simply by offering them an engaging and delightful experience. And, notably, one of the most popular means to delight eCommerce users is personalization. However, for eCommerce enterprises, personalization has been largely limited to their websites. Moreover, website personalization itself is mostly segment-based and not implemented at […]
4 Key Traits of Successful Marketing Automation Campaigns
Marketing automation has become a part and parcel of the functioning of most digital focused businesses today. From reducing staffing costs to improving the efficiency of the sales and marketing processes, it has a plethora of benefits. Unsurprisingly, brands from across different verticals have been hopping onto the automation bandwagon over the last few years. […]
How AI Brings a Positive Change to Marketing Automation
AI is usually the last missing piece of the puzzle when it comes to a will-rounded marketing automation implementation. Even after its growing popularity over the past decade, marketing automation by most brands is still devoid of the all important ‘human touch’. Most of the communication that we receive from various brands still feels machine-like. […]
Email Marketing: 9 Ways to Segment your Email List
Most people who are new to email marketing usually make one mistake that affects the results of their campaigns. They ignore email list segmentation. According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. There are many ways to segment your email list before setting up strategic email […]
Marketing Automation Mistakes That You Should Avoid
I have been writing about Marketing and Sales niches for over 3 years now. During the course of this time, I have seen numerous brands utilizing the power of Marketing Automation to streamline their sales and marketing efforts. . At the same time, I have also noticed how under-utilized it is as a discipline. Open […]
[eBook Out Now] The Mobile Engagement Maturity Model
For numerous brands today, mobile is the biggest channel for acquiring new customers and retaining old ones. Ostensibly, the acquisition and retention of customers directly depends on how a brand engages with users via the mobile channel. A high engagement rate invariably leads to a better acquisition and retention rate. This eBook puts together a […]