Resources
Travel Insights for Winter 2021
2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans
Zeta Digital Trends – Week of May 11th, 2020
Zeta’s weekly Digital Trends offers week-over-week insights on things like media spend, site engagement, internet traffic and physical-location data.
Data Talks Part 1: Marketers Must Become Technologists
By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!
Addressing Consumer Demand for Credit in the COVID-19 Economy
Consumer demand for credit in the COVID-19 economy is growing exponentially. Credit issuers are facing a rapidly changing credit landscape, with models that may no longer predict creditworthiness. Credit issuers need new solutions Banks are looking for real-time signals of consumer credit quality like employment and propensity to pay. By assessing real-time signals like occupational […]
Why Is ConnectedTV a “Can’t- Miss” Marketing Opportunity?
Linear TV is on the way OUT and Connected TV is on the way IN. Outside of live news and live sports, linear TV is losing viewership in the tens of millions and as viewers continue to cut the cord, broadcast TV will cease to be effective at influencing large audiences of consumers.
What Is Semantic Analysis?
This blog explains what semantic analysis is, what it means in the context of machine learning and data science, and why it’s important.
What Retail Businesses Can Learn From Amazon
Delivering a 1:1, personalized customer experience isn’t easy, but if Amazon can do it, so can you. Find out what your retail brand can do to deliver an even better digital experience for customers.
Do Chain Restaurants Need Customer Data?
Customer data can be used to better shape the customer experience and drive higher lifetime value for individual locations and the entire brand.
3 Email Campaigns Every Marketer Should Be Running
Do you know what email marketing campaigns your business should be running? Start doing email marketing the right way by investing in these three types of campaigns. The sooner you start these campaigns, the sooner you’ll see better business outcomes.
Webinar Recap — The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever
“The coronavirus will change marketing forever.” Those are bold words, but they come from a pair of bold men who know a thing or two about marketing: Zeta co-founders David Steinberg and John Sculley. (Yes, the same John Sculley that served as CEO of Apple from 1983 to 1993 and CEO PepsiCo from 1977 to […]
Mobile Will Shape the Customer Experience in Quick-Serve Restaurants
A little over a year ago, fast-food giant Burger King executed an ingenious marketing campaign targeted at their #1 competitor, McDonald’s. The idea? Use geolocation data and a jaw-dropping price point ($0.01 for a Whopper) to incentivize consumers within 600 feet of a MickyD’s to avoid the golden arches and head to their nearest BK […]
Why Email Authentication Matters and How it Works
What is email authentication and why does it matter? We’ll explore the answer to both questions in this article.
How Can Consumer Packaged Goods Brands Support Consumers During These Uncertain Times?
Consumers are scared, they’re confused, and (believe it or not) they’re looking to consumer-packaged goods (CPG) brands for help during this time of crisis—traffic to CPG-brand websites is up 400% and some brands are seeing their search volume increase by as much as 2000%.
