Zeta Actions data base delivers powerful email validation capability identifying over 100,000 active emails for leading cereal and snack company’s re-engagement campaign.
Zeta solutions eliminate the need for custom integration and drain of IT resources.
Life Insurance Company Taps Zeta’s ‘Interest Segmentation Program’ to Achieve Double Digit increases
The company needed a customized solution for its vast number of clients. They tapped into Zeta’s ‘Interest Segmentation model’ to best determine user content preference based on web-click activity.
Can your Business Benefit from a Replenishment Trigger Campaign?
During the holiday rush, customer expectations are intense. This leaves marketers with a very brief moment to grab attention and influence actions. Think about the context of your customers at each moment in their purchase path: Where are they? What device are they using? What is their mindset in a given moment? Building seamless touchpoints […]
Looking to enhance your mobile marketing strategy? App Push might be the solution for optimizing your mobile marketing efforts. In previous posts, we’ve discussed how SMS and MMS text messages can enhance your marketing mix by giving you the ability to reach your customers via 160 characters or rich media content such as images, videos […]
Drafting a good email copy is not everyone’s cup of tea. Just like writing, for some people it just comes naturally whereas some of us have to hunch over the keyboard and scratch our heads for eternity before we figure out the tone, structure and visual elements that would go in the email. While there […]
There was a time when marketing was focused mainly at acquiring new customers. Marketing strategies aimed at retaining existing ones usually took the backseat since competition was relatively low. Brands used to take it for granted that their customers won’t jump ships unless there was a serious issue with their product/service. But times have changed […]
Note: This guest post has been authored by Reuben Yonatan. Reuben is the founder and CEO of GetVoIP and GetCRM, trusted VoIP and CRM comparison guides that help companies understand and choose a business communication solution for their specific needs. One of the most maddening frustrations for email marketers is to spend time crafting detailed content that can […]
The concepts of upselling and cross selling have been around for a long time. From traditional businesses like hotels & restuarants to new age enterprises like eCommerce; almost everyone uses them to increase their bottom line. However, most sales personnel are usually apprehensive of upselling. They get nervous while pitching extra services or add-ons to […]
With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods you use to measure growth. At Zeta, we help our clients improve their marketing performance through a variety of approaches, including attribution analytics. In a survey conducted by the Relevancy Group, Zeta Global confirmed that marketers […]