Resources

Red Pill Email Guide

2017 Red Pill Email Vendor Guide

Zeta scored the highest marks on the Enterprise Overall Scorecard in the 2017 Email Vendor Features & Functions Guide by Red Pill Email

re-engagement

Leading Cereal and Snack Company Implements Effective Re-Engagement Campaign

Zeta Actions data base delivers powerful email validation capability identifying over 100,000 active emails for leading cereal and snack company’s re-engagement campaign.

cost effective email retargeting

Sporting Goods Retailer Implements Cost Effective Email Retargeting

Zeta solutions eliminate the need for custom integration and drain of IT resources.

interest segmentation

Life Insurance Company Taps Zeta’s ‘Interest Segmentation Program’ to Achieve Double Digit increases

The company needed a customized solution for its vast number of clients. They tapped into Zeta’s ‘Interest Segmentation model’ to best determine user content preference based on web-click activity.

Increase Open Rates

Zeta Global Helps Online Retailer Increase Open rates By 29%

Can your Business Benefit from a Replenishment Trigger Campaign?

customer experience holiday

Applying the Customer Experience to Holiday Touchpoints

During the holiday rush, customer expectations are intense. This leaves marketers with a very brief moment to grab attention and influence actions. Think about the context of your customers at each moment in their purchase path: Where are they? What device are they using? What is their mindset in a given moment? Building seamless touchpoints […]

push mobile marketing strategy

Thinking about adding App Push to your mobile marketing strategy? Here’s What you should know

Looking to enhance your mobile marketing strategy? App Push might be the solution for optimizing your mobile marketing efforts. In previous posts, we’ve discussed how SMS and MMS text messages can enhance your marketing mix by giving you the ability to reach your customers via 160 characters or rich media content such as images, videos […]

good email copy

What Makes a Good Email Copy? Characteristics of Compelling Templates

Drafting a good email copy is not everyone’s cup of tea. Just like writing, for some people it just comes naturally whereas some of us have to hunch over the keyboard and scratch our heads for eternity before we figure out the tone, structure and visual elements that would go in the email. While there […]

email spam

Emails Reaching Recipients’ Spam Folder? Here’s How To Avoid It

Note: This guest post has been authored by Reuben Yonatan. Reuben is the founder and CEO of GetVoIP and GetCRM, trusted VoIP and CRM comparison guides that help companies understand and choose a business communication solution for their specific needs. One of the most maddening frustrations for email marketers is to spend time crafting detailed content that can […]

upselling and cross selling

The Art of Upselling and Cross-selling to Your Customers Using Marketing Automation

The concepts of upselling and cross selling have been around for a long time. From traditional businesses like hotels & restuarants to new age enterprises like eCommerce; almost everyone uses them to increase their bottom line. However, most sales personnel are usually apprehensive of upselling. They get nervous while pitching extra services or add-ons to […]

attribution mix

The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods you use to measure growth. At Zeta, we help our clients improve their marketing performance through a variety of approaches, including attribution analytics. In a survey conducted by the Relevancy Group, Zeta Global confirmed that marketers […]

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