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Travel Insights for Winter 2021

2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans

Modern Glass Architecture

​FinServ Marketers, It’s Time to Dive Into the Digital Evolution

For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current needs and protecting their assets, while looking for unique opportunities to acquire customers and additional accounts. Trying to tackle these goals in such a competitive and fast-changing landscape is no small feat. With the market […]

Digital Consumer Insights During Uncertain Times

While Coronavirus (COVID-19) has no doubt impacted your business in some way, our hope is that you, your friends, and your family are staying safe—now more than ever, health is wealth.   We know uncertainty isn’t a good thing for your business, which is why we’re keeping a close eye on the economy, market insights and […]

Multicultural Customer Base

New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base

According to the US Census, today 53% of US population under 50 live in multicultural or blended households, representing over $3.8T in purchasing power. And that’s just today—the census also projects that by 2044, the US population will become “majority-minority,” meaning that Hispanics, African Americans, and Asian Americans will soon be the new majority. This […]

Empowering Women in the Workplace

What Does Empowering Women in the Workplace Actually Mean? 

Zeta Global launched our Women’s Leadership Initiative in 2019 to create an inspired and confident workforce. Together with our male counterparts, we value a culture of equal opportunity and empowerment.  

Personalization strategy

Marketers, beware! Don’t let segmentation drive your personalization strategy 

If you’re a marketer or advertiser, you’ve most likely seen a stat like the below: 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations.  As an industry, we all know that consumers prefer brands who tailor messaging and offers to reflect their individualized taste. In actuality, it can […]

The 5 Skills Every CMO Needs to Thrive in Today’s Environment

Zeta Marketing | There are certain skills every CMO needs to thrive in today’s environment. Some skills are “hard”, others are “soft”, but all will be necessary to thrive in today’s increasingly volatile marketing place.

Customer Experience

A Better Customer Experience Starts with Your Website

Boost Customer Engagement by Optimizing your Site Content Although the modern customer journey spans multiple channels, a brand’s website is arguably the most important. After all, websites are often the first touchpoint: customers will start there to learn about the brand, consider their product or service, perhaps browse the brand’s other offerings.  Studies consistently highlight the importance of the […]

Identity Resolution

Identity Resolution Enhances Omnichannel Retail

Empowering retail marketers with the ability to better understand their customers and engage them throughout the customer journey Perhaps more so than any other industry, retail has undergone a significant shift in business models with the rise of the digital era and new technology. DTC brands are thriving thanks in large part to e-commerce platforms, while legacy […]

attribution mix

Understanding the Best Attribution Mix for Continued Growth

With the arrival of the new year, now is the perfect time to assess your marketing performance and the analytic methods you use to measure growth. At Zeta, we help our clients improve their marketing performance through a variety of approaches, including attribution analytics. By reading this blog, you’ll obtain a clearer understanding of the […]

sms marketing

What Makes Effective SMS Marketing?

What makes effective SMS marketing? How can you do SMS marketing more efficiently? Find out!

martech

10 Trends That Will Impact MarTech and The World in 2020

For data-driven marketers, the 2010s were a decade filled with both promise and new advancements for both the marketer and the consumer. The digital revolution brought enormous changes to the digital marketing industry, but in many instances, the long-term effects of those changes only began to be felt in 2019, as the decade drew to a […]

Zeta Global Attribution

Deterministic Measurement and Attribution: What You Need to Know Now to Drive Positive Outcomes

By: Pavan Korada, Group Vice President of Analytics & Data Science Deterministic Lift Analysis Webinar Download this complimentary 60-minute on-demand webinar and slides featuring Zeta’s own GVP, Analytics & Data Science, Pavan Korada and GVP, Audience Activation Solutions, Lewis Steckler for a detailed discussion around the evolution of attribution and how true deterministic measurement can solve […]

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