This whitepapers attempts at explaining the popular email delivery authentication protocols: SPF, DKIM, and DMARC.
Whether captivating new customers, retaining your consistent fans, or winning back lapsed consumers, inserting cutting-edge behavioral elements promises a positive response.
More precisely target people on an individual basis – at scale – by going beyond CRM and context targeted tactics. In this whitepaper customized for the Financial Services industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person. Precision People […]
Zeta Actions data base delivers powerful email validation capability identifying over 100,000 active emails for leading cereal and snack company’s re-engagement campaign.
Zeta solutions eliminate the need for custom integration and drain of IT resources.
Looking to enhance your mobile marketing strategy? App Push might be the solution for optimizing your mobile marketing efforts. In previous posts, we’ve discussed how SMS and MMS text messages can enhance your marketing mix by giving you the ability to reach your customers via 160 characters or rich media content such as images, videos […]