Resources

Email Authentication Protocols

Email Authentication Protocols: SPF, DKIM, & DMARC

This whitepapers attempts at explaining the popular email delivery authentication protocols: SPF, DKIM, and DMARC.

Change Agent

Utilize A Change Agent To Become Customer Focused

How ready are B2C marketing organisations to adopt customer-focused marketing structures that Win Customers?

Machine Learning

Machine Learning is the Future of Email Marketing

Discover how machine intelligence is the future to your success in email marketing.

Behavioral Personalization

Behavioral Personalization Doesn’t Just Make Sense, It Makes Money

Whether captivating new customers, retaining your consistent fans, or winning back lapsed consumers, inserting cutting-edge behavioral elements promises a positive response.

Financial Services Marketing

The Future of Relevance – Financial Services

More precisely target people on an individual basis – at scale – by going beyond CRM and context targeted tactics. In this whitepaper customized for the Financial Services industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person. Precision People […]

The Relevancy Ring: The ESP Buyer’s Guide 2017

The Relevancy Ring is a quantifiable measurement of 8 ESPs and Email Infrastructure vendors manifesting in leaders and contender vendor rings. Find out how Zeta can help you achieve and exceed your goals for 2017 and beyond.

Red Pill Email Guide

2017 Red Pill Email Vendor Guide

Zeta scored the highest marks on the Enterprise Overall Scorecard in the 2017 Email Vendor Features & Functions Guide by Red Pill Email

Consumer Packaged Goods: Re-Engaging With 100K Customers

Zeta Actions data base delivers powerful email validation capability identifying over 100,000 active emails for leading cereal and snack company’s re-engagement campaign.

Hero_Blog_RetailSport

Retail: Implementing Cost-Effective Email Retargeting

Zeta solutions eliminate the need for custom integration and drain of IT resources.

finance case study

Financial Services: Lifting Click Rates by 16%

Tapping Interest-Based Signals to Enhance Segmentation

Online Retail: Increasing Open Rates by 29%

Can your Business Benefit from a Replenishment Trigger Campaign?

push mobile marketing strategy

Thinking about adding App Push to your mobile marketing strategy? Here’s What you should know

Looking to enhance your mobile marketing strategy? App Push might be the solution for optimizing your mobile marketing efforts. In previous posts, we’ve discussed how SMS and MMS text messages can enhance your marketing mix by giving you the ability to reach your customers via 160 characters or rich media content such as images, videos […]

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