Resources

marketing automation mistakes

Marketing Automation Mistakes That You Should Avoid

I have been writing about Marketing and Sales niches for over 3 years now. During the course of this time, I have seen numerous brands utilizing the power of  Marketing Automation to streamline their sales and marketing efforts. . At the same time, I have also noticed how under-utilized it is as a discipline. Open […]

mobile engagement

[eBook Out Now] The Mobile Engagement Maturity Model

For numerous brands today, mobile is the biggest channel for acquiring new customers and retaining old ones. Ostensibly, the acquisition and retention of customers directly depends on how a brand engages with users via the mobile channel. A high engagement rate invariably leads to a better acquisition and retention rate. This eBook puts together a […]

marketing automation sales

4 Marketing Automation Tactics That Will Boost Your Sales

Sales and marketing are often treated as two different disciplines, but they are more like two sides of the same coin. These two disciplines are tightly interwoven and interdependent: marketing attracts and nurtures a prospect, and sales converts that prospect into a customer. Marketing provides an environment where sales are possible and abundant, and sales […]

70 email marketing resources

70+ Email Marketing Resources You Should Not Miss

Email marketing is a crucial part of every digital marketing plan. Email is still the best way to reach out to your customers. And if Email Marketing is something you deal with every day, this post is for you. Be sure to bookmark this one. We have worked out this post to include everything included […]

automation hacks

11 Surprising Marketing Automation Hacks That Will Skyrocket Your Sales

As many marketers know, we are quickly entering the world of automate or perish. Marketing Automation platforms simply enable you to do less with more, which is the eternal mantra of the modern marketer. The premise is clear: Engage with your customers as much as possible (without spamming them) while minimizing the amount of manual […]

digital marketing trends

Top Digital Marketing Trends for 2017

Note: This is a Guest Post by Sam Hurley of Optim-Eyez, Regarded as an influencer in Digital Marketing Ecosystem. Not only are the following core shifts in Digital Marketing taking place in 2017; they have been gradually replacing traditional approaches over time and will continue to evolve as we head into the next few years. […]

Making the most of your unsubscribes

Having unsubscribe rates go up is not the end of the email world. It’s just an opportunity to act

mobile marketing automation

Mobile Marketing Automation: Reaching Out to the Next Billion Users

Marketing automation has become an integral part of the customer engagement process for brands across different verticals. Given the scale, frequency, and diversity of channels involved in digital marketing, it’s getting pretty hard to imagine not having some level of automation in place. The advent of new age marketing platforms has made it easier for […]

mobile marketing 2017

What’s in Store for Mobile Marketing in 2017

Handheld devices and wearables are the dominant force in the rapidly evolving landscape of digital marketing. A report by Statista claims that 41% of the world will be using a smartphone by 2020. That’s over 2.87 billion people, up from an already staggering 2.32 billion today. With so many eyes glued to these handheld devices, […]

personalization

The Relevancy Group: Applying Predictive Analytics to Optimize Personalization

Machine Learning is unifying the customer experience across all marketing channels. Marketers are leveraging machine learning to unify and personalize the customer experience across every channel, yet personalization tactics dominate email marketing. This eBook will show you how to implement predictive analytics to optimize personalization email. You’ll see how many marketers plan to adopt Personalization […]

mobile engagement

6 Sure-fire Methods for Increasing Mobile Engagement

Mobile devices have become the primary—and for many, the only—gateway to the digital world, and the growth is not slowing. According to Statista, 41% of the world population will have access to a smartphone by 2020 (up from about 30% today). Most brands have (wisely) started targeting mobile devices as a primary medium for consumer […]

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