Resources
What Will Marketing Look Like in 2021?
Zeta co-founders, CEO David A. Steinberg and John Sculley, as well as other notable visionaries across different industries, share their predictions for the New Year.
How AI Builds a Canvas for Customer Loyalty
2017, is the year where AI has finally become a mainstream business platform. Many of the services, apps and products, that we use on a daily basis are being powered by artificial intelligence and machine learning platforms. AI is directly shaping how our future will look in the coming years. The 2 gadgets that we are […]
5 Ways to Build an Email Marketing List Quickly
Note: This is a guest post authored by Niraj Ranjan Rout, Co-Founder/CEO at Hiver. Hiver helps organizations collaborate from their email inboxes. 25% of Black Friday sales in 2014 came from just one channel — email marketing. Three-quarters of marketers agree that their email offers have given them ‘good to excellent’ ROI. Emails have long […]
How AI-Powered Personalization Trumps Segmentation
Our eBook titled “How AI-Powered Personalization Trumps Segmentation-Based Personalization” is out. Download your free copy now. Within the eBook Media and Publishing enterprises no longer have the sole authority on information distribution, like it was a few years ago. The social media has emerged as an alternate channel where millennials consume news and information daily. […]
Personalization vs Segmentation: Why Segmentation is Not Personalization?
Often people use segmentation and personalization interchangeably. And, why not? Both marketing tactics’ goals are similar: Speaking to your customer in a relevant tone, so that user engagement rates increase. The need for first person marketing (1:1 marketing experience) has never been this crucial as it is with a tightly-knit digital world. And, this has […]
Ominchannel vs Multichannel : Advantages of Omnichannel Marketing Over Multichannel Marketing
The surge in modern technology coupled with new marketing strategies, brings a new wave of marketing jargon that every marketer has to get acquainted with and adapt accordingly. Today, people consume information via various screens and devices. The early 2000s used to be so comfortable, right? Online information and media consumption wasn’t so scattered. Desktop […]
Predictive Marketing – Learn How AI Can Help Digital Marketers Ace Their Game
Artificial intelligence has never shown such prowess that it does today. Predictive analysis is one of the key outcomes of this surge and AI is in the middle of the whole deal. One of the key branches that came out from Predictive analysis is predictive marketing. Predictive marketing has changed how marketers and sellers approach […]
Ranking in Google’s Knowledge Graph in 2017: How Artificial Intelligence Plays Its Part
Note: This is a guest post authored by Kylie Ora Lobell, Content Marketer at Directive Consulting. The brand specializes in comprehensive search marketing campaigns for industry leading B2B brands. In 1998, Google started out as a simple search engine. Now, it’s evolved from an information engine to a knowledge empire. Google wished to be the […]
How Artificial Intelligence is Shaping Up Modern eCommerce
Last fall, I was reading about how the battle is heating up for the best Artificial intelligence based home assistant. One thing that took me by surprise, was Amazon’s home assistant, Alexa.
For Media and Publishing Websites, It’s Personalize Now or Perish
With the advent of AI in Marketing Automation, user personalization has taken the digital world by storm. Yet, digital media houses and publishers haven’t really taken complete advantage of that. Although leading publishing houses like Forbes, CBS Interactive, Venturebeat, and so on have taken initiatives to personalize content for their users, most of the other […]
Telling Better (Digital) Stories – Spotify’s Impeccable User Engagement
In our previous article on telling better (digital) stories, we spoke about how modern marketers are orchestrating customer communication seamlessly over several marketing channels(email, mobile, onsite) in order to create lasting digital experiences. In today’s article we take you through the journey of how Spotify, one of the best examples of a company that has evolved from […]
Media & Publishing: Boost Mobile Engagement Strategy with AI Recommendations
Why Publishers Need A Winning Mobile Engagement Strategy Mobile phones today are almost an extension of our bodies. 80% of smartphone owners look at their phones the first thing after we wake up. Today’s consumers spending an average of 11.1 hours per week streaming TV and video content on their laptops, tablets, mobile and […]
How Omnichannel Personalization Grows Customer LTV
Why Do Brands Need Omnichannel Personalization? Customers today are connected across screens, channels and devices. The average american spends 10 hours a day looking at a screen, and that number is only growing. Omnichannel personalization is all about being available for customers and empowering your audience to succeed wherever they may interact with your brand. […]