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What Will Marketing Look Like in 2021?

Zeta co-founders, CEO David A. Steinberg and John Sculley, as well as other notable visionaries across different industries, share their predictions for the New Year.

ecommerce marketing

A Killer eCommerce Email Marketing Strategy: What Does It Look Like?

The perfect ecommerce email marketing strategy. One where the open rates are good, click-thru rates are impressive, and most important of all: one that repeatedly drives conversions from emails. So what does this perfect ecommerce email marketing strategy look like? We took a look at some of our favourite brands to find out. The Welcome […]

travel email marketing

Travel Email Marketing Campaigns That Wow You: What Do They Look Like?

Every year, we get thousands of emails from travel companies urging us to get out, explore, soak in new cultures, be a wandering nomad. It’s always easy to spot the bad emails. They may be irrelevant to your surroundings, intrusive, or just badly planned. So how do you take your travel email marketing strategy to […]

voice of customer

Why You Should Use AI to Capture the Voice of Customer and Grow Engagement

  In marketing, one of the most common mantras is that you should be listening to your customer. Thinking of customer listening and the voice of customer may prompt you to think about surveys and feedback forms. The voice of customer has gone beyond its traditional definition and become a process that captures in-depth a […]

publishers ai content

Why Publishers Want AI Personalized Content: A View from Sales

When someone throws out the buzzword Artificial Intelligence, many of us think about self-driving cars, Siri, and Alexa. There are a ton of artificial intelligence powered products that people interact with every day but wouldn’t register it as AI, for example: Netflix, Facebook, or Spotify. When it comes to content consumption, the best AI algorithms go […]

behavioral targeting

Behavioral Targeting Examples: Get Your Personalized Push Notifications Right

If you’re a company starting to engage customers personally, chances are you’ve been reading about behavioral targeting examples that could help. Behavioral targeting makes sure that you are sending the most relevant content to customers that will help them find value. Mobile Tech Today: The Stage Is Set for Personalized Push The number of smartphone […]

onsite recommendations

Build Unique, Engaging Web Experiences with Boomtrain On Site Recommendations

What Are On Site Recommendations? 94% of Marketers today believe that better content technology is an important part of creating more personal and engaging web experiences. Content that truly speaks to a customer makes them stay on websites longer, generate more clicks, and make more purchases. This is why using the right recommendation tool is essential. We […]

behavioral targeting

How To Use Behavioral Targeting In Your Emails To Boost Engagement

What is Behavioral Targeting? The first rule of behavioral targeting: don’t be creepy. The second rule of behavioral targeting? Follow the first rule. As appropriate as the name ‘behavioral targeting’ may sound, nobody actually wants to be ‘targeted.’ Customers and visitors on your website want to feel like you understand their needs and goals. They want […]

publishing industry

3 Major Online Publishing Industry Trends For 2017

Online Publishing is exploding, but many publishers are still figuring out how to build a highly converting revenue stream online. The transition from print to digital has brought new challenges and opportunities to publishers of news and media. We took a look at the online publishing industry trends for publishers to keep in mind to […]

email newsletters

5 Email Newsletter Design Strategies You Need To Use

When we send emails, we often spend a lot of time worrying about the content. We spend hours pondering over the right subject line or CTA line, and these things are very important. The one thing that ties them all together however is the email newsletter design.  So what do your emails and email newsletters […]

ecommerce future

The Future of eCommerce: Artificial Intelligence and Beyond

As we end a monumental year and move in to the next it is time to sit back and evaluate all the awesome new technology that found its way into our lives this year. Now we can make some educated guesses about where the future may take us. eCommerce as an industry has grown into […]

predective marketing automation

Predictive Marketing Automation: A Glimpse of Marketing Automation V2.0

The end of 2016 is here and there is hardly a brand, company or publisher that doesn’t use marketing automation as part of their digital marketing strategy. Why is this? Because Marketing Automation has now become a norm. We expect a welcome email when we sign up for a service, we expect discounts when we’ve […]

ecommerce cup

Stay On Point: eCommerce Awards in 2016 & Takeaways for Marketers

What are the brands that are really winning at building great eCommerce experiences? What are good indicators of brands that stand out this way? We looked at the categories and results of three major eCommerce awards to understand who is doing what right and what marketers can takeaway from the year 2016 and keep in […]

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