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Travel Insights for Winter 2021

2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans

upselling and cross selling

The Art of Upselling and Cross-selling to Your Customers Using Marketing Automation

The concepts of upselling and cross selling have been around for a long time. From traditional businesses like hotels & restuarants to new age enterprises like eCommerce; almost everyone uses them to increase their bottom line. However, most sales personnel are usually apprehensive of upselling. They get nervous while pitching extra services or add-ons to […]

data marketing automation

How to Use Data Backed Marketing Automation to Earn Customer Loyalty

There was a time when most businesses just focused on customer acquisition in their marketing efforts. Brand loyalty was just a byproduct of the scheme of things. Today’s businesses however have to deal with a lot more competition and customers who are always ready to switch to a better brand; a brand that gives them […]

unsubscribers

Unsubscribes – Learning from Love Lost

Email marketers watch unsubscribe rates as closely as open or click through rates, breathing a sigh of relief when the number of opt-outs hold steady or decline. Seeing the numbers stack up can induce panic, although having it increase is not the end of the email world.  Marketers can embrace this as an opportunity to […]

video email marketing

Using Video in Email Marketing – Best Practices and Examples

Many people say that video is the future of content marketing. Well, I beg to differ. It is not the future, but it is already here and now! Whether it’s Facebook, Twitter, Instagram or Snapchat, video has already conquered most of the content that you see on social media. And predictably enough, other channels of […]

omni channel personalization

Advanced Omnichannel Personalization for Media Brands

The growth of Media and Publishing websites directly depends on the size of their audience. The more the number of people browsing a Media website, the higher is the number of loyal readers and ad revenue. Media websites constantly aim to grow their audience through increased pageviews. To do that, they undertake marketing campaigns across […]

omnichannel personalization ecommerce

Omnichannel Personalization for eCommerce – A Modern Approach

How do eCommerce enterprises earn loyalty from their users? Simply by offering them an engaging and delightful experience. And, notably, one of the most popular means to delight eCommerce users is personalization. However, for eCommerce enterprises, personalization has been largely limited to their websites. Moreover, website personalization itself is mostly segment-based and not implemented at […]

ai marketing automation

How AI Brings a Positive Change to Marketing Automation

AI is usually the last missing piece of the puzzle when it comes to a will-rounded marketing automation implementation. Even after its growing popularity over the past decade, marketing automation by most brands is still devoid of the all important ‘human touch’. Most of the communication that we receive from various brands still feels machine-like. […]

email list segmentation

Email Marketing: 9 Ways to Segment your Email List

Most people who are new to email marketing usually make one mistake that affects the results of their campaigns. They ignore email list segmentation. According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. There are many ways to segment your email list before setting up strategic email […]

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