Resources
Consumers Want to Get ‘Personal’… Is AI Filling the Need?
As marketers, we’ve all heard about personalization, and personalized emails … and getting personal with consumers, but are we responding appropriately to propel our brands into the hearts and minds of consumers? Are we truly embracing person-based marketing, or are we faking it until we can make it? Perhaps we should be taking a closer […]
Building Audience Engagement for Publishers — An Interview with Daniel Ha
Daniel Ha is president of the Disqus Division, leading the growth of the audience development platform that’s popularly used by millions of content and brand publishers. He specializes in consumer-facing product strategy and go-to-market. Q. What are the most significant challenges online publishers are faced with today? Online publishers operate in an ever-shifting landscape and, […]
How to Follow a Customer-Centric Acquisition Marketing Approach — An Interview with Eric Presbrey
Eric Presbrey, president of Zeta’s ZX division, is charged with helping leading brands build digital audiences and create new customers. The Zeta ZX division works across all digital platforms, devices, formats, audiences and channels integrating Zeta’s platform with its Data Cloud containing 650M+ consumer profiles to build targeted audiences. Today, Eric is sharing how ZX […]
Are Misaligned Priorities and Organizational Silos Blocking Your Customer-Focused Marketing Strategies?
If you answered “Yes” to our title question, you are not alone. In a recent online survey of over 300 B2C marketing and IT professionals we conducted with Forrester Consulting, “misaligned priorities” and “organizational silos” topped the list of reasons why true customer-focused strategies could not be achieved. Key findings from the “Utilize a Change […]
Thinking about adding App Push to your mobile marketing strategy? Here’s What you should know
Looking to enhance your mobile marketing strategy? App Push might be the solution for optimizing your mobile marketing efforts. In previous posts, we’ve discussed how SMS and MMS text messages can enhance your marketing mix by giving you the ability to reach your customers via 160 characters or rich media content such as images, videos […]
What Makes a Good Email Copy? Characteristics of Compelling Templates
Drafting a good email copy is not everyone’s cup of tea. Just like writing, for some people it just comes naturally whereas some of us have to hunch over the keyboard and scratch our heads for eternity before we figure out the tone, structure and visual elements that would go in the email. While there […]
Using Email Campaigns to Win at Lifecycle Marketing (With Examples)
There was a time when marketing was focused mainly at acquiring new customers. Marketing strategies aimed at retaining existing ones usually took the backseat since competition was relatively low. Brands used to take it for granted that their customers won’t jump ships unless there was a serious issue with their product/service. But times have changed […]
Emails Reaching Recipients’ Spam Folder? Here’s How To Avoid It
Note: This guest post has been authored by Reuben Yonatan. Reuben is the founder and CEO of GetVoIP and GetCRM, trusted VoIP and CRM comparison guides that help companies understand and choose a business communication solution for their specific needs. One of the most maddening frustrations for email marketers is to spend time crafting detailed content that can […]
The Art of Upselling and Cross-selling to Your Customers Using Marketing Automation
The concepts of upselling and cross selling have been around for a long time. From traditional businesses like hotels & restuarants to new age enterprises like eCommerce; almost everyone uses them to increase their bottom line. However, most sales personnel are usually apprehensive of upselling. They get nervous while pitching extra services or add-ons to […]
How to Use Data Backed Marketing Automation to Earn Customer Loyalty
There was a time when most businesses just focused on customer acquisition in their marketing efforts. Brand loyalty was just a byproduct of the scheme of things. Today’s businesses however have to deal with a lot more competition and customers who are always ready to switch to a better brand; a brand that gives them […]
Unsubscribes – Learning from Love Lost
Email marketers watch unsubscribe rates as closely as open or click through rates, breathing a sigh of relief when the number of opt-outs hold steady or decline. Seeing the numbers stack up can induce panic, although having it increase is not the end of the email world. Â Marketers can embrace this as an opportunity to […]
Using Video in Email Marketing – Best Practices and Examples
Many people say that video is the future of content marketing. Well, I beg to differ. It is not the future, but it is already here and now! Whether it’s Facebook, Twitter, Instagram or Snapchat, video has already conquered most of the content that you see on social media. And predictably enough, other channels of […]
