Resources
5 Unsubscribe Emails That Made Me Smile
Trying to unsubscribe yourself from an email list can often make you feel like you are doing this: Image: Reddit An unsubscribe email is an essential part of any email campaign. Without it, you’re endangering your brand. Irate customers may report your email as ‘spam’ and damage your sending reputation if they don’t see an […]
9 Ways to Win At eCommerce Customer Retention
Running a business means finding new customers and convincing them to buy from you repeatedly. But creating a loyal customer base is not a simple task. The following techniques will make it easier. eCommerce is a crowded part of online business with huge competition, so creating ads can be an expensive proposition that doesn’t guarantee […]
Real-Time Messaging: Personalized Communication For Your Brand?
The past 30 years have seen incredible changes in the way businesses operate and communicate. All this time, the way customers enjoy communicating has always been personal and direct. But now, that is broken. How did it get this way? The Past: Personal and scalable. Thirty years ago, businesses communicated with their customers by building personal, contextual […]
5 Ecommerce Statistics That You Need to Remember in 2017
As the eCommerce landscape continues to take new shapes and forms around the world, marketers need to stay on top of their numbers. The industry is exploding with customers across demographics and geographies. We put together a list of 5 eCommerce statistics to keep in mind as you plan your digital marketing campaigns for 2017. […]
Contextual Targeting: Will It Make Marketing Human Again?
I know what you’re thinking. Anything with the word ‘Targeting’ in it doesn’t sound likely to be very ‘human.’ Human beings are after all, fiercely confident of their unique identities and views. We want to be understood, not targeted. Yet, the phrase continues to exist, and there is no doubt that modern digital marketing is […]
7 Examples of Trigger Based Marketing Emails That Click
It’s impossible to have an email address today and not receive trigger based marketing emails. The essential factor that connects all trigger based marketing is that they are triggered by a customer or user’s behavior. This sets apart trigger based emails from other email marketing because there is always context and relevance in the offering. We […]
Personalized Marketing: A Unique Differentiator in Your Content Strategy
In 2016, Personalized Marketing began to set itself apart as a way for marketers to connect better with their customers. Brands, products and services today all rely heavily on Content Marketing as a way to present trends, thoughts and ideas, and offerings to customers and leads in a way that is non intrusive. When it […]
4 Ways to Grow Your eCommerce Conversion Rate
An ecommerce company’s most essential metric is the ecommerce conversion rate. It’s great to have users spend time on your website because it reduces your bounce rate and it is awesome to see visitors to your site liking your posts and talking about your brand on social – but the best thing of them all? […]
What Can an Artificial Intelligence Marketing Engine Do for Your Brand?
Marketing is constantly evolving, and embracing new technology is a big part of that evolution. Today, marketers are witnessing the rise of a new medium to reach customers – the internet. With the internet as the medium of the hour, marketers have the ability to accelerate their goals and create better, more engaging campaigns with the […]
Winning Examples of Predictive Marketing Analytics
Predictive Marketing Analytics is all about using the data you have as an organisation or platform to create winning marketing strategies that grow your brand. The process of integrating all this data isn’t easy. Marketers often need the help of developers and customer success teams to put together this data and classify it. Once a […]
How to Use an Omnichannel Strategy for Your Retail Brand
An omnichannel strategy is the a brand’s plan to provide a seamless customer communication experience across the channels their customers engage with the most. Small businesses and startups manage to market solutions using basic channels like email, but as a business and its’ customers grow, the need for an ability to reach customers across different […]
What is Cognitive Computing and Why should Marketers care?
Cognitive Computing is “the simulation of human thought processes in a computerized model.” Cognitive models embrace technologies in deep learning, data mining, data analysis, pattern recognition and natural language processing to imitate the way a human brain works and find meaning this way. Cognitive Computing is closely related to artificial intelligence applications and works similar […]