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What Will Marketing Look Like in 2021?

Zeta co-founders, CEO David A. Steinberg and John Sculley, as well as other notable visionaries across different industries, share their predictions for the New Year.

cognitive marketing

Cognitive Marketing: What It Is and How Digital Marketers Use It

What was the last ad that got you thinking? What was the last ad that you remember going viral? For me, it was the throw like a girl campaign of 2014. The ad hit us all in a way that we could relate to. It brought up issues of gender disparity, the innocence and potential […]

holiday email campaigns

5 Things To Remember When Creating Holiday Email Campaigns

It’s holiday season, and if you’re a B2C marketer, that means you’re busy putting together campaigns for the busiest time of the year. As more stores move their digital marketing offers on the internet, and everyone goes crazy about the latest John Lewis ad: now is your time to shine: Creating memorable holiday email campaigns that […]

agile marketing

Agile Marketing: What Every Marketer Needs to Know

The word Agile is popular in the context of software development. You can’t help but agree how brilliantly agile works in terms of speed, performance, and responsiveness in meeting expectations. The word on the street now is that the same concept of Agile is now making a bold entry into the world if marketing as well. Lo […]

customer retention rate

Why Personalization Skyrockets Customer Retention Rates

There’s no denying that developing customer retention strategies are extremely important for any business. Even knowing that most companies usually focus their efforts on generating new customers. Think about it: Competition today is so fierce that growing your customer retention rates is like winning a lottery. Well, it is if you’re planning to “buy a ticket” and sit […]

ecommerce analytics

4 Brands That Use Ecommerce Analytics To Make Conversions Happen

So you have an ecommerce store or even an ecommerce platform. Customers seem to like what you have on offer. So your website grows and grows and suddenly you have a whole lot more data than you ever dreamed you would. It’s difficult enough handling sourcing and distribution, building an online strategy and marketing. So […]

mobile commerce trends

Mobile Commerce Trends and Statistics To Remember In 2017

What is Mobile Commerce? The Definition of Mobile Commerce is the buying and selling of goods and services through mobile phone and tablets, also known as next-generation e-commerce. World over, there are around 7.7 billion mobile connections and counting, 4.7 billion unique mobile subscribers, that’s more connections than people on the planet. In the United States, […]

customer retention

Actionable Examples of Customer Retention Strategies Across Industries

I’m not going to start with that statistic. The one where I tell you how much more lucrative it is for your business to keep your older customers than get new ones. (5 times is the answer) or where I tell you that a 5% increase in retention can increase profits up to 125% If […]

mobile content engagement

Mobile Branded Content Engagement is 63% Higher vs PC: Publisher Takeaways

In a 2016 survey on the state of branded content that Polar.me conducted, the percentage of engagement with branded content on mobile devices was 63% higher than on PC. So we all know that our engagement with brands is shifting from the PC to Mobile. We use our favourite apps, order food, book cabs, read […]

messaging apps

How Messaging Apps Will Improve Customer Experience

Customer experience has been at the centre of attention for the last few years, even more so in the SaaS community. The focus has evolved from ‘just’ making great products to also ensuring our users loves every second of working with the company. There are a few aspects, with their underlying metrics, that define a […]

black friday campaigns

5 Black Friday Campaigns To Be Inspired By – Thanksgiving 2016

The holiday season has begun and with it comes the promise of laughter, love, celebration and of course, drunkenness, shopping, and great deals, An estimated 44% of American consumers say they’ll shop in stores or online the day after Thanksgiving. For marketers, the holiday season means the promise of enhanced sales, great numbers and a […]

digital marketing ai

Is Your Digital Marketing Strategy Ready for an AI Intervention?

So you’ve been using email marketing for a while now, but it seems like you’ve simply run out of ideas for your customer lifecycle campaigns. You’ve optimized your website, but you feel it customers need a little something more to get truly engaged. You’re looking for something that takes your digital marketing strategy to the […]

general artificial intelligence

The Challenge with Developing ‘General Artificial Intelligence’

I have always been a keen follower of several ‘anorak’ or ‘geeky’ subjects. Two of these are Artificial Intelligence (AI) and General Research theory. Several months ago, I was reading an article about AI, how it has progressed over past few decades, and how it could progress in the future. As I was reading this article, […]

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