prime time messaging

Prime-Time Messaging: Advantages of Optimizing Email Send Times

Customers in the digital age are perpetually connected with brands. And as a marketer, it’s our job to take advantage of this situation, but also to be wary of its risks. Today’s customer is flooded with round the clock messaging of all sorts. From transactional messages that inform them that their package has arrived from Amazon, […]

email marketing campaigns

10 Email Marketing Campaigns You Should Check Out Right Now

As a marketer, innovation and inspiration are the twin engines that drive your success in this fast-paced, digitally connected world. Sometimes it’s essential to pause and survey the landscape in order to find that jolt of inspiration that enables you to really push the envelope for your organization. Email marketing is still of the most […]

email marketing metrics

Email Marketing: 5 Key Email Metrics That Really Matter

When it comes to email marketing there are a lot of stats to keep track of. All of them provide valuable data points, but there are 5 specific metrics that should be getting your constant and continuous attention. These metrics can help you determine how to: Reach a wider audience Spend less time and money […]


The Science Behind Starbucks’ Massively Successful Customer Loyalty Program

Starbucks has completely revolutionized the coffee business. It took on something that existed from ages and completely overhauled it from its core. Today, Starbucks is regarded as the world’s largest coffee house with high regards for its customers. The Starbucks success is a story of taking every business aspect differently. They have time and again […]

product recommendation amazon

How to Ace Product Recommendation like Amazon

The best way for an eCommerce venture to succeed is by providing relevant products and content to the audience. Making the shopping experience as personal and tailored as possible for each individual consumer. Product recommendation has become the driving force for any eCommerce business. Recommendation and personalization improves sales, conversion rates and revenue by a […]

ai powered marketing

Artificial Intelligence Powered Marketing Automation for Modern Marketers

Marketing automation has been around for a few years, helping marketers save time in deploying campaigns manually and spend more time developing effective strategies. And like any other technology, marketing automation, too, is evolving with time. Marketing automation today is the most sophisticated — capable of understanding a user’s behavior and sending relevant communication via […]

deconstructing brands

What We Learned after Deconstructing Three Industry Leading Brands

It’s been almost a month since we started our Customer Engagement Deconstruction Series (Telling better digital stories). So far we have covered three industry leading giants, Spotify, Harvard Business Review and Etsy. During the deconstruction we learned a lot about how one can induce stellar customer experience in their brand to grow. All of these […]

customer loyalty

How AI Builds a Canvas for Customer Loyalty

2017, is the year where AI has finally become a mainstream business platform. Many of the services, apps and products, that we use on a daily basis are being powered by artificial intelligence and machine learning platforms. AI is directly shaping how our future will look in the coming years. The 2 gadgets that we are […]

email marketing list

5 Ways to Build an Email Marketing List Quickly

Note: This is a guest post authored by Niraj Ranjan Rout, Co-Founder/CEO at Hiver. Hiver helps organizations collaborate from their email inboxes. 25% of Black Friday sales in 2014 came from just one channel — email marketing. Three-quarters of marketers agree that their email offers have given them ‘good to excellent’ ROI. Emails have long […]

ai based segmentation

How AI-Powered Personalization Trumps Segmentation

Our eBook titled “How AI-Powered Personalization Trumps Segmentation-Based Personalization” is out. Download your free copy now. Within the eBook Media and Publishing enterprises no longer have the sole authority on information distribution, like it was a few years ago. The social media has emerged as an alternate channel where millennials consume news and information daily. […]


Personalization vs Segmentation: Why Segmentation is Not Personalization?

Often people use segmentation and personalization interchangeably. And, why not? Both marketing tactics’ goals are similar: Speaking to your customer in a relevant tone, so that user engagement rates increase. The need for first person marketing (1:1 marketing experience) has never been this crucial as it is with a tightly-knit digital world. And, this has […]

omnichannel marketing

Ominchannel vs Multichannel : Advantages of Omnichannel Marketing Over Multichannel Marketing

The surge in modern technology coupled with new marketing strategies, brings  a new wave of marketing jargon that every marketer has to get acquainted with and adapt accordingly. Today, people consume information via various screens and devices. The early 2000s used to be so comfortable, right? Online information and media consumption wasn’t so scattered. Desktop […]

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