Resources

personalized marketing

Personalized Marketing: A Unique Differentiator in Your Content Strategy

In 2016, Personalized Marketing began to set itself apart as a way for marketers to connect better with their customers. Brands, products and services today all rely heavily on Content Marketing as a way to present trends, thoughts and ideas, and offerings to customers and leads in a way that is non intrusive. When it […]

ecommerce conversion rate

4 Ways to Grow Your eCommerce Conversion Rate

An ecommerce company’s most essential metric is the ecommerce conversion rate. It’s great to have users spend time on your website because it reduces your bounce rate and it is awesome to see visitors to your site liking your posts and talking about your brand on social – but the best thing of them all? […]

ai marketing engine

What Can an Artificial Intelligence Marketing Engine Do for Your Brand?

Marketing is constantly evolving, and embracing new technology is a big part of that evolution. Today, marketers are witnessing the rise of a new medium to reach customers – the internet. With the internet as the medium of the hour, marketers have the ability to accelerate their goals and create better, more engaging campaigns with the […]

predective marketing analytics

Winning Examples of Predictive Marketing Analytics

Predictive Marketing Analytics is all about using the data you have as an organisation or platform to create winning marketing strategies that grow your brand. The process of integrating all this data isn’t easy. Marketers often need the help of developers and customer success teams to put together this data and classify it. Once a […]

omnichannel retail

How to Use an Omnichannel Strategy for Your Retail Brand

An omnichannel strategy is the a brand’s plan to provide a seamless customer communication experience across the channels their customers engage with the most. Small businesses and startups manage to market solutions using basic channels like email, but as a business and its’ customers grow, the need for an ability to reach customers across different […]

cognitive computing marketers

What is Cognitive Computing and Why should Marketers care?

Cognitive Computing is “the simulation of human thought processes in a computerized model.” Cognitive models embrace technologies in deep learning, data mining, data analysis, pattern recognition and natural language processing to imitate the way a human brain works and find meaning this way. Cognitive Computing is closely related to artificial intelligence applications and works similar […]

predictive analytics

Predictive Analytics: The Key to Successful Marketing Campaigns

The anatomy of a successful marketing campaign isn’t easy to pin to one factor. Yet, there are times when an industry shift is happening that marketers can make use of new technology to change the way they communicate with customers and position their brand, creating a magical mix that sets new benchmarks in engagement and […]

relationship marketing

Relationship Marketing: Artificial Intelligence for Great Customer Experiences

Creating a great customer experience today requires a mix of factors. The two primary goals of this process are Delighting the customer by removing hurdles and creating great usability Building a relationship with the customer to understand them as an individual and talk to them with context through the customer journey. This is easy to […]

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