Resources

video email marketing

Using Video in Email Marketing – Best Practices and Examples

Many people say that video is the future of content marketing. Well, I beg to differ. It is not the future, but it is already here and now! Whether it’s Facebook, Twitter, Instagram or Snapchat, video has already conquered most of the content that you see on social media. And predictably enough, other channels of […]

omni channel personalization

Advanced Omnichannel Personalization for Media Brands

The growth of Media and Publishing websites directly depends on the size of their audience. The more the number of people browsing a Media website, the higher is the number of loyal readers and ad revenue. Media websites constantly aim to grow their audience through increased pageviews. To do that, they undertake marketing campaigns across […]

omnichannel personalization ecommerce

Omnichannel Personalization for eCommerce – A Modern Approach

How do eCommerce enterprises earn loyalty from their users? Simply by offering them an engaging and delightful experience. And, notably, one of the most popular means to delight eCommerce users is personalization. However, for eCommerce enterprises, personalization has been largely limited to their websites. Moreover, website personalization itself is mostly segment-based and not implemented at […]

ai marketing automation

How AI Brings a Positive Change to Marketing Automation

AI is usually the last missing piece of the puzzle when it comes to a will-rounded marketing automation implementation. Even after its growing popularity over the past decade, marketing automation by most brands is still devoid of the all important ‘human touch’. Most of the communication that we receive from various brands still feels machine-like. […]

email list segmentation

Email Marketing: 9 Ways to Segment your Email List

Most people who are new to email marketing usually make one mistake that affects the results of their campaigns. They ignore email list segmentation. According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. There are many ways to segment your email list before setting up strategic email […]

marketing automation mistakes

Marketing Automation Mistakes That You Should Avoid

I have been writing about Marketing and Sales niches for over 3 years now. During the course of this time, I have seen numerous brands utilizing the power of  Marketing Automation to streamline their sales and marketing efforts. . At the same time, I have also noticed how under-utilized it is as a discipline. Open […]

mobile engagement

[eBook Out Now] The Mobile Engagement Maturity Model

For numerous brands today, mobile is the biggest channel for acquiring new customers and retaining old ones. Ostensibly, the acquisition and retention of customers directly depends on how a brand engages with users via the mobile channel. A high engagement rate invariably leads to a better acquisition and retention rate. This eBook puts together a […]

marketing automation sales

4 Marketing Automation Tactics That Will Boost Your Sales

Sales and marketing are often treated as two different disciplines, but they are more like two sides of the same coin. These two disciplines are tightly interwoven and interdependent: marketing attracts and nurtures a prospect, and sales converts that prospect into a customer. Marketing provides an environment where sales are possible and abundant, and sales […]

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