Resources
What Is the Impact of User List Segmentation on Marketing Metrics?
To answer the question What Is the Impact of User List Segmentation on Marketing Metrics you need to first understand why user list segmentation is so powerful. User list segmentation makes it possible to send personalized messages to prospects and customers across channels (especially email). As we’ve illustrated before, personalization is the key to modern […]
A Back-to-School Guide for Marketers in the Year of COVID-19
Back-to-school shopping is going to be a lot different this year. Under normal conditions, almost 60% of back-to-school shoppers are largely done with their major purchases before the start of August. But this summer we’re seeing households (from households with elementary-aged kids to households with college students) delay their traditional back-to-school buying by several weeks. […]
The Risks of One-Size-Fits-All Marketing During COVID-19
Given the economic conditions surrounding the coronavirus pandemic, marketers can be tempted to engage in one-size-fits-all campaigns to save time and money. However, the risks of one-size-fits-all marketing outweigh the purported rewards. COVID-19 is impacting continents, countries, and communities in different ways. Marketers (and the brands they represent) need to take note of these nuances […]
AI-Powered Website Personalization
Overview The following infographic presents statistics and trends around the adoption of AI-powered website personalization across various industries. The infographic highlights what modern marketers think about website optimization using AI, and how different brands are already deploying it realizing improved ROI. Introduction As a marketer, you tap every channel you can (organic, paid, social, email, […]
Predicting the Future of Retail Marketing
The massive impact COVID-19 is having on the retail industry can’t be understated—and it’s why predicting the future of retail marketing is so important. New data suggests: Global retail sales will decline by an average of 9.6% this year, a $2.1 trillion loss from 2019. US retail sales will decline by an average of 9.1% […]
The Acceleration from Analog to Digital: Knowing Your Customers in the New Normal
The global economy is reeling from the impact of COVID-19. People are working from home, avoiding shops, canceling summer holidays, and staying away from restaurants. As consumer behaviors continue to change due to the global pandemic, businesses must adapt to survive. But the question is, what should the adaptation look like? How should businesses change […]
5 Easy Hacks to Improve Email Open Rates
Few digital marketing arenas are as competitive as email—that’s why it’s so important to learn how to write subject lines that improve email open rates. To help you on your way, we wrote this article (and this one too) to help your brand’s emails POP amidst all the inbox clutter generated by angry bosses, doting […]
3 Marketing Trends to Focus on in the Second Half of the Year
Put nicely, the first six months of 2020 were “no fun” for the global economy. Dozens of marquee brands— including Brooks Brothers, J. Crew, 24-Hour Fitness, Hertz, Sur La Table, Chesapeake Energy, Cirque du Soleil, Neiman Marcus, and Virgin Australia—filed for bankruptcy between the end of March and the start of July. For the brands […]
