Resources
The Acceleration of Analog to Digital: Why Is Connected TV a Must Have for Brands Today
Why is Connected TV a must have for brands today? Because media consumption habits are changing faster than ever due to coronavirus, forcing brands to rethink their approach to digital marketing. Watch Zeta Global’s Divisional President, Mike Caprio, for a roundtable discussion on the effect that the coronavirus is having on the already evolving TV […]
Addressing Consumer Demand for Credit in the COVID-19 Economy
Consumer demand for credit in the COVID-19 economy is growing exponentially. Credit issuers are facing a rapidly changing credit landscape, with models that may no longer predict creditworthiness. Credit issuers need new solutions Banks are looking for real-time signals of consumer credit quality like employment and propensity to pay. By assessing real-time signals like occupational […]
Why Is ConnectedTV a “Can’t- Miss” Marketing Opportunity?
Linear TV is on the way OUT and Connected TV is on the way IN. Outside of live news and live sports, linear TV is losing viewership in the tens of millions and as viewers continue to cut the cord, broadcast TV will cease to be effective at influencing large audiences of consumers.
What Is Semantic Analysis?
This blog explains what semantic analysis is, what it means in the context of machine learning and data science, and why it’s important.
Brand Innovators Livecast Series: Women in Marketing
The Women in Marketing Livecast series keeps our community engaged, educated, and inspired. In this session, Sheryl Adkins-Green, Chief Marketing Officer at Mary Kay dives into a range of important topics from latest trends, technologies, challenges and opportunities. Click below to view the session moderated by Zeta Global’s Group VP of Global Strategy, Cynthia Janelli. […]
What Retail Businesses Can Learn From Amazon
Delivering a 1:1, personalized customer experience isn’t easy, but if Amazon can do it, so can you. Find out what your retail brand can do to deliver an even better digital experience for customers.
Do Chain Restaurants Need Customer Data?
Customer data can be used to better shape the customer experience and drive higher lifetime value for individual locations and the entire brand.
Assessing the Email Deliverability Landscape in a Time of Crisis
The email deliverability landscape is changing rapidly due to COVID-19. While staying connected with customers and prospects is important during these uncertain times, it’s critical to remember that there’s a right way and a wrong way to do so. In this webinar, Email Deliverability in a Time of Crisis, we’ll explore the dramatic changes in […]
3 Email Campaigns Every Marketer Should Be Running
Do you know what email marketing campaigns your business should be running? Start doing email marketing the right way by investing in these three types of campaigns. The sooner you start these campaigns, the sooner you’ll see better business outcomes.
Webinar Recap — The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever
“The coronavirus will change marketing forever.” Those are bold words, but they come from a pair of bold men who know a thing or two about marketing: Zeta co-founders David Steinberg and John Sculley. (Yes, the same John Sculley that served as CEO of Apple from 1983 to 1993 and CEO PepsiCo from 1977 to […]
Mobile Will Shape the Customer Experience in Quick-Serve Restaurants
A little over a year ago, fast-food giant Burger King executed an ingenious marketing campaign targeted at their #1 competitor, McDonald’s. The idea? Use geolocation data and a jaw-dropping price point ($0.01 for a Whopper) to incentivize consumers within 600 feet of a MickyD’s to avoid the golden arches and head to their nearest BK […]
