Resources
11 Surprising Marketing Automation Hacks That Will Skyrocket Your Sales
As many marketers know, we are quickly entering the world of automate or perish. Marketing Automation platforms simply enable you to do less with more, which is the eternal mantra of the modern marketer. The premise is clear: Engage with your customers as much as possible (without spamming them) while minimizing the amount of manual […]
Top Digital Marketing Trends for 2017
Note: This is a Guest Post by Sam Hurley of Optim-Eyez, Regarded as an influencer in Digital Marketing Ecosystem. Not only are the following core shifts in Digital Marketing taking place in 2017; they have been gradually replacing traditional approaches over time and will continue to evolve as we head into the next few years. […]
Making the most of your unsubscribes
Having unsubscribe rates go up is not the end of the email world. It’s just an opportunity to act
Mobile Marketing Automation: Reaching Out to the Next Billion Users
Marketing automation has become an integral part of the customer engagement process for brands across different verticals. Given the scale, frequency, and diversity of channels involved in digital marketing, it’s getting pretty hard to imagine not having some level of automation in place. The advent of new age marketing platforms has made it easier for […]
What’s in Store for Mobile Marketing in 2017
Handheld devices and wearables are the dominant force in the rapidly evolving landscape of digital marketing. A report by Statista claims that 41% of the world will be using a smartphone by 2020. That’s over 2.87 billion people, up from an already staggering 2.32 billion today. With so many eyes glued to these handheld devices, […]
6 Compelling Reasons for Marketers to Use Mobile Push Notifications
Mobile marketing plays a crucial—even dominant—role in consumer engagement strategies today, and it’s especially important in the early stages of the customer lifecycle. According to Marketing land, mobile devices represent 65% of all digital media interaction, and even if consumers are engaging with a brand via desktop, it’s likely that they will also engage via […]
How marketers can demystify the use of data
Customers are constantly connected, and the opportunities for data capture are only set to grow.
Email marketing: busting best practice myths
Five best practice tips to make your marketing campaigns more successful
Short-term gain, long-term pain: the danger of short-termism
Understand why the desire for instant gratification and real time results has replaced the pursuit of patience
Go beyond the “FName” – 6 Advanced Ways to Personalize Emails
Let’s be clear, no one likes receiving irrelevant and generic marketing communication. Most marketing or sales emails are met with a swift action: Archive or Delete. That’s why, as marketers, it’s our job to provide an experience where customers feel like we are addressing their individual needs. Every communication should contain a value for customers. […]
5 Amazing Advantages of Behavioural Targeted Emails
Behavioral Targeted Emails, or sending targeted emails to your contacts based on their actions and behaviors, is one of the most effective strategies an inbound marketer can adopt. A lack of technical know-how and strategy makes behavioral emailing a difficult task. To make it worse, there is not enough quality educational material present to get […]
4 Things You Should Ask Yourself Before You Email Your Customers
Email marketing is a smart and relatively easy way to personally communicate with your users. A great email strategy can result in higher conversion and drive user engagement, improve retention and overall revenue. A mediocre one, however, can cause opt-out spikes, reduce your trustworthiness or make you completely irrelevant in the recipient’s inbox. However, if […]
