Zeta Proudly Announces New Chief Revenue Officers, Jed Hartman and Kelly Kennedy >>



Travel Insights for Winter 2021

2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans

ai powered marketing

Artificial Intelligence Powered Marketing Automation for Modern Marketers

Marketing automation has been around for a few years, helping marketers save time in deploying campaigns manually and spend more time developing effective strategies. And like any other technology, marketing automation, too, is evolving with time. Marketing automation today is the most sophisticated — capable of understanding a user’s behavior and sending relevant communication via […]

deconstructing brands

What We Learned after Deconstructing Three Industry Leading Brands

It’s been almost a month since we started our Customer Engagement Deconstruction Series (Telling better digital stories). So far we have covered three industry leading giants, Spotify, Harvard Business Review and Etsy. During the deconstruction we learned a lot about how one can induce stellar customer experience in their brand to grow. All of these […]

customer loyalty

How AI Builds a Canvas for Customer Loyalty

2017, is the year where AI has finally become a mainstream business platform. Many of the services, apps and products, that we use on a daily basis are being powered by artificial intelligence and machine learning platforms. AI is directly shaping how our future will look in the coming years. The 2 gadgets that we are […]

email marketing list

5 Ways to Build an Email Marketing List Quickly

Note: This is a guest post authored by Niraj Ranjan Rout, Co-Founder/CEO at Hiver. Hiver helps organizations collaborate from their email inboxes. 25% of Black Friday sales in 2014 came from just one channel — email marketing. Three-quarters of marketers agree that their email offers have given them ‘good to excellent’ ROI. Emails have long […]

ai based segmentation

How AI-Powered Personalization Trumps Segmentation

Our eBook titled “How AI-Powered Personalization Trumps Segmentation-Based Personalization” is out. Download your free copy now. Within the eBook Media and Publishing enterprises no longer have the sole authority on information distribution, like it was a few years ago. The social media has emerged as an alternate channel where millennials consume news and information daily. […]


Personalization vs Segmentation: Why Segmentation is Not Personalization?

Often people use segmentation and personalization interchangeably. And, why not? Both marketing tactics’ goals are similar: Speaking to your customer in a relevant tone, so that user engagement rates increase. The need for first person marketing (1:1 marketing experience) has never been this crucial as it is with a tightly-knit digital world. And, this has […]

omnichannel marketing

Ominchannel vs Multichannel : Advantages of Omnichannel Marketing Over Multichannel Marketing

The surge in modern technology coupled with new marketing strategies, brings  a new wave of marketing jargon that every marketer has to get acquainted with and adapt accordingly. Today, people consume information via various screens and devices. The early 2000s used to be so comfortable, right? Online information and media consumption wasn’t so scattered. Desktop […]

predective marketing

Predictive Marketing – Learn How AI Can Help Digital Marketers Ace Their Game

Artificial intelligence has never shown such prowess that it does today. Predictive analysis is one of the key outcomes of this surge and AI is in the middle of the whole deal. One of the key branches that came out from Predictive analysis is predictive marketing. Predictive marketing has changed how marketers and sellers approach […]

google knowledge graph

Ranking in Google’s Knowledge Graph in 2017: How Artificial Intelligence Plays Its Part

Note: This is a guest post authored by Kylie Ora Lobell, Content Marketer at Directive Consulting. The brand specializes in comprehensive search marketing campaigns for industry leading B2B brands. In 1998, Google started out as a simple search engine. Now, it’s evolved from an information engine to a knowledge empire. Google wished to be the […]

ai shopping

How Artificial Intelligence is Shaping Up Modern eCommerce

Last fall, I was reading about how the battle is heating up for the best Artificial intelligence based home assistant. One thing that took me by surprise, was Amazon’s home assistant, Alexa.

media and publishing

For Media and Publishing Websites, It’s Personalize Now or Perish

With the advent of AI in Marketing Automation, user personalization has taken the digital world by storm. Yet, digital media houses and publishers haven’t really taken complete advantage of that. Although leading publishing houses like Forbes, CBS Interactive, Venturebeat, and so on have taken initiatives to personalize content for their users, most of the other […]

spotify user engagement

Telling Better (Digital) Stories – Spotify’s Impeccable User Engagement

In our previous article on telling better (digital) stories, we spoke about how modern marketers are orchestrating customer communication seamlessly over several marketing channels(email, mobile, onsite) in order to create lasting digital experiences. In today’s article we take you through the journey of how Spotify, one of the best examples of a company that has evolved from […]

In The Know

Get Fresh Marketing Insights Delivered Right To Your Inbox.