Resources
What Will Marketing Look Like in 2021?
Zeta co-founders, CEO David A. Steinberg and John Sculley, as well as other notable visionaries across different industries, share their predictions for the New Year.
Winning Examples of Predictive Marketing Analytics
Predictive Marketing Analytics is all about using the data you have as an organisation or platform to create winning marketing strategies that grow your brand. The process of integrating all this data isn’t easy. Marketers often need the help of developers and customer success teams to put together this data and classify it. Once a […]
How to Use an Omnichannel Strategy for Your Retail Brand
An omnichannel strategy is the a brand’s plan to provide a seamless customer communication experience across the channels their customers engage with the most. Small businesses and startups manage to market solutions using basic channels like email, but as a business and its’ customers grow, the need for an ability to reach customers across different […]
What is Cognitive Computing and Why should Marketers care?
Cognitive Computing is “the simulation of human thought processes in a computerized model.” Cognitive models embrace technologies in deep learning, data mining, data analysis, pattern recognition and natural language processing to imitate the way a human brain works and find meaning this way. Cognitive Computing is closely related to artificial intelligence applications and works similar […]
Predictive Analytics: The Key to Successful Marketing Campaigns
The anatomy of a successful marketing campaign isn’t easy to pin to one factor. Yet, there are times when an industry shift is happening that marketers can make use of new technology to change the way they communicate with customers and position their brand, creating a magical mix that sets new benchmarks in engagement and […]
Relationship Marketing: Artificial Intelligence for Great Customer Experiences
Creating a great customer experience today requires a mix of factors. The two primary goals of this process are Delighting the customer by removing hurdles and creating great usability Building a relationship with the customer to understand them as an individual and talk to them with context through the customer journey. This is easy to […]