Resources
Adtech and Martech Convergence Will Revolutionize Marketing
A Report by Forrester Research; With an introduction by Zeta Global
The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever
Featuring: John Sculley (former Apple CEO and PepsiCo CEO & President, co-founder Zeta Global) and David A. Steinberg (co-founder, CEO Zeta Global) The influence of COVID-19 on the marketing industry will be felt long after the world has “flattened the curve” and the global economy has recovered—it will forever change how marketers do their job. […]
Why Email Authentication Matters and How it Works
What is email authentication and why does it matter? We’ll explore the answer to both questions in this article.
How Will Your Brand Connect With Sports Fans Now That Sports Are on Hold?
Engaging sports fans in the midst of coronavirus chaos.
How Can Consumer Packaged Goods Brands Support Consumers During These Uncertain Times?
Consumers are scared, they’re confused, and (believe it or not) they’re looking to consumer-packaged goods (CPG) brands for help during this time of crisis—traffic to CPG-brand websites is up 400% and some brands are seeing their search volume increase by as much as 2000%.
eBook: Best Practices Guide – Navigate Marketing in Uncertain Times
Above all else, our hearts go out to all of the people and families affected by COVID-19. We hope all stay as safe and healthy as possible through this unprecedented time, and are here to help in any way we can.
FinServ Marketers, It’s Time to Dive Into the Digital Evolution
For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current needs and protecting their assets, while looking for unique opportunities to acquire customers and additional accounts. Trying to tackle these goals in such a competitive and fast-changing landscape is no small feat. With the market […]
Email 101: How to Improve Deliverability
Deliverability is key to a high-performing email campaign and overall good email program. It’s the practice of uncovering all the different aspects that determine if your email reaches your audience’s inbox. It’s a big deal, so we take deliverability seriously here at Zeta and strive to achieve deliverability success for all our customers. Deliverability touches […]
Digital Consumer Insights During Uncertain Times
While Coronavirus (COVID-19) has no doubt impacted your business in some way, our hope is that you, your friends, and your family are staying safe—now more than ever, health is wealth. We know uncertainty isn’t a good thing for your business, which is why we’re keeping a close eye on the economy, market insights and […]
New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base
According to the US Census, today 53% of US population under 50 live in multicultural or blended households, representing over $3.8T in purchasing power. And that’s just today—the census also projects that by 2044, the US population will become “majority-minority,” meaning that Hispanics, African Americans, and Asian Americans will soon be the new majority. This […]
What Does Empowering Women in the Workplace Actually Mean?
Zeta Global launched our Women’s Leadership Initiative in 2019 to create an inspired and confident workforce. Together with our male counterparts, we value a culture of equal opportunity and empowerment.
Marketers, beware! Don’t let segmentation drive your personalization strategy
If you’re a marketer or advertiser, you’ve most likely seen a stat like the below: 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations. As an industry, we all know that consumers prefer brands who tailor messaging and offers to reflect their individualized taste. In actuality, it can […]
