Resources
The Future of eCommerce: Artificial Intelligence and Beyond
As we end a monumental year and move in to the next it is time to sit back and evaluate all the awesome new technology that found its way into our lives this year. Now we can make some educated guesses about where the future may take us. eCommerce as an industry has grown into […]
Predictive Marketing Automation: A Glimpse of Marketing Automation V2.0
The end of 2016 is here and there is hardly a brand, company or publisher that doesn’t use marketing automation as part of their digital marketing strategy. Why is this? Because Marketing Automation has now become a norm. We expect a welcome email when we sign up for a service, we expect discounts when we’ve […]
The Future of Relevance – Travel & Hospitality
Learn how to more precisely target people on an individual basis – at scale – by going beyond CRM and context targeted tactics.
Stay On Point: eCommerce Awards in 2016 & Takeaways for Marketers
What are the brands that are really winning at building great eCommerce experiences? What are good indicators of brands that stand out this way? We looked at the categories and results of three major eCommerce awards to understand who is doing what right and what marketers can takeaway from the year 2016 and keep in […]
Cognitive Marketing: What It Is and How Digital Marketers Use It
What was the last ad that got you thinking? What was the last ad that you remember going viral? For me, it was the throw like a girl campaign of 2014. The ad hit us all in a way that we could relate to. It brought up issues of gender disparity, the innocence and potential […]
5 Things To Remember When Creating Holiday Email Campaigns
It’s holiday season, and if you’re a B2C marketer, that means you’re busy putting together campaigns for the busiest time of the year. As more stores move their digital marketing offers on the internet, and everyone goes crazy about the latest John Lewis ad: now is your time to shine: Creating memorable holiday email campaigns that […]
Agile Marketing: What Every Marketer Needs to Know
The word Agile is popular in the context of software development. You can’t help but agree how brilliantly agile works in terms of speed, performance, and responsiveness in meeting expectations. The word on the street now is that the same concept of Agile is now making a bold entry into the world if marketing as well. Lo […]
Why Personalization Skyrockets Customer Retention Rates
There’s no denying that developing customer retention strategies are extremely important for any business. Even knowing that most companies usually focus their efforts on generating new customers. Think about it: Competition today is so fierce that growing your customer retention rates is like winning a lottery. Well, it is if you’re planning to “buy a ticket” and sit […]
4 Brands That Use Ecommerce Analytics To Make Conversions Happen
So you have an ecommerce store or even an ecommerce platform. Customers seem to like what you have on offer. So your website grows and grows and suddenly you have a whole lot more data than you ever dreamed you would. It’s difficult enough handling sourcing and distribution, building an online strategy and marketing. So […]
Mobile Commerce Trends and Statistics To Remember In 2017
What is Mobile Commerce? The Definition of Mobile Commerce is the buying and selling of goods and services through mobile phone and tablets, also known as next-generation e-commerce. World over, there are around 7.7 billion mobile connections and counting, 4.7 billion unique mobile subscribers, that’s more connections than people on the planet. In the United States, […]
Actionable Examples of Customer Retention Strategies Across Industries
I’m not going to start with that statistic. The one where I tell you how much more lucrative it is for your business to keep your older customers than get new ones. (5 times is the answer) or where I tell you that a 5% increase in retention can increase profits up to 125% If […]
Mobile Branded Content Engagement is 63% Higher vs PC: Publisher Takeaways
In a 2016 survey on the state of branded content that Polar.me conducted, the percentage of engagement with branded content on mobile devices was 63% higher than on PC. So we all know that our engagement with brands is shifting from the PC to Mobile. We use our favourite apps, order food, book cabs, read […]