Resources

lookalike modeling trends

3 Next-Generation Lookalike Modeling Trends for Marketing and Advertising

Is lookalike modeling important to your marketing efforts? Here are 3 next-gen lookalike modeling trends you need to know.

Decrease cart abandonment

How To Decrease Cart Abandonment With Website Personalization

Looking for ways to decrease cart abandonment on your site? Learn how website personalization can help in our latest blog.

What Does a Next-Generation ID Graph Look Like?

What’s the difference between a traditional ID graph and a next-generation ID graph? We cover the differences in this blog.

How Do Onsite Recommendations Elevate the Customer Experience?

Every marketer knows the importance of personalization, yet few manage to implement it on their website. In this blog, we’ll quickly introduce onsite recommendations as one of the easiest ways to improve personalization.

Making the Most of Identity Resolution Technology

Identity Resolution (IDR) is the act of associating digital IDs across different devices and tying them back to one unique identity. This allows brands to clearly understand consumer activity so the right message is delivered to the right person at the right time — and can also scale to lookalike audiences.

Never miss a growth opportunity