Resources

Featured

eBook: Best Practices Guide – Navigate Marketing in Uncertain Times

Above all else, our hearts go out to all of the people and families affected by COVID-19. We hope all stay as safe and healthy as possible through this unprecedented time, and are here to help in any way we can.

identity resolution

The Perfect Match: Identity Resolution & Omnichannel Personalization

Identity Resolution (IDR) is the act of associating digital IDs across different devices and tying them back to one unique identity. This allows brands to clearly understand consumer activity so the right message is delivered to the right person at the right time — and can also scale to lookalike audiences.

CMO

Essential Skills for Today’s CMO 

How can the modern CMO ensure success in 2020 and beyond?   It’s a new year, and changes are sure to come in the digital marketing landscape. The industry is volatile as ever, with the emergence of new channels, new technology, and changing customer preferences. We expect several industry trends to proliferate this year, but […]

Enterprise Marketing Software Suites

The Forrester Wave: Enterprise Marketing Software Suites Report

Choose a vendor based on their vision for customer engagement, ability to manage data and generate customer intelligence, and data, content, and technology integrations. Zeta was one of only seven enterprise marketing software companies that Forrester invited to participate in both of the Q3 2019 Forrester Wave™ evaluations. In both reports, Forrester thoroughly evaluated each company against 40 […]

Customer Experience

A Better Customer Experience Starts with Your Website

Boost Customer Engagement by Optimizing your Site Content Although the modern customer journey spans multiple channels, a brand’s website is arguably the most important. After all, websites are often the first touchpoint: customers will start there to learn about the brand, consider their product or service, perhaps browse the brand’s other offerings.  Studies consistently highlight the importance of the […]

Multichannel Marketing Hub

Gartner: Magic Quadrant for Multichannel Marketing Hubs

Multichannel Marketing Hub vendors are facilitating unified customer profiles, strengthening machine learning, and delivering insights to drive relevant interactions in real time.    Marketers see personalization as key to multichannel marketing success. In response, Multichannel Marketing Hub (MMH) vendors are facilitating unified customer profiles, strengthening machine learning and delivering insights to drive relevant interactions in […]

email acquisition

The Relevancy Group: Email Acquisition at Scale: Strategies, Tactics and Benchmarks for Growth 2019

Email is driving a greater percentage of revenue for brands and marketers, learn how to stay relevant with new email acquisition strategies.  Email is more important for marketers today than ever before. Consumers are responding to email from brands and marketers at higher rates this year than last year. In addition, email is driving a […]

Cross-Channel Campaign Management

Forrester Now Tech: Cross-Channel Campaign Management

B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. May 17, 2019 Zeta Global is featured in the Forrester Now Tech: Cross-Channel Campaign Management Q2 2019 Report as a large, established vendor. B2C marketers must assemble an […]

multichannel marketing hub

Gartner: Critical Capabilities for Multichannel Marketing Hubs

Marketing leaders seeking customer profile management, personalization and advanced analytics capabilities to drive campaigns can use this research to find the right solutions. Multichannel marketing hubs help create, orchestrate, execute and measure customer experiences across devices and channels. Marketing leaders seeking customer profile management, personalization and advanced analytics capabilities to drive campaigns can use this research to […]

Identity Resolution

Identity Resolution Enhances Omnichannel Retail

Empowering retail marketers with the ability to better understand their customers and engage them throughout the customer journey May 21, 2019 Perhaps more so than any other industry, retail has undergone a significant shift in business models with the rise of the digital era and new technology. DTC brands are thriving thanks in large part to e-commerce […]

January Release Radar

Welcome to Zeta’s Product Release Radar, designed to keep you in the loop on powerful new updates and features we’ve released in our award-winning Zeta Marketing Platform!

martech

10 Trends That Will Impact MarTech and The World in 2020

For data-driven marketers, the 2010s were a decade filled with both promise and new advancements for both the marketer and the consumer. The digital revolution brought enormous changes to the digital marketing industry, but in many instances, the long-term effects of those changes only began to be felt in 2019, as the decade drew to a […]

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