Resources
Ask an Email Expert: Maximizing Email Content in Marketing
Maximize Email Content Marketing to Convert & Retain Multi-Channel Subscribers Chances are, we can all name a brand product that we have purchased inside a larger department store—perhaps walking away with a KitchenAid mixer from Kohl’s, or your Lancôme Dual Finish from Ulta Beauty. These wholesale relationships are a cornerstone in our retail landscape. Thousands […]
Recognizing and Reducing Tech Debt in 2022
The last three years have been a crash course in digital transformation, with the emphasis on “crash.” The paradigm shift to digital-first customer experiences, while successful for many brands, has inevitably left many organizations struggling to quickly adapt to new vendors and integrate with new platforms. While this acceleration to digital reflects where the industry […]
Three Big-Picture Benefits Of No-code/Low-code For Marketers
In our latest series, we highlight why brands and marketers alike need to implement low-code & no-code solutions to access data sets that would otherwise be nearly impossible to obtain and use. What if every team could be a software development team? Marketers are already using No-code/Low-code (NC/LC) tools to streamline workflows. These tools work […]
No-Code/Low-Code Makes Innovation Every Team’s Job
In our latest series, we highlight why brands and marketers alike need to implement low-code & no-code solutions to access data sets that would otherwise be nearly impossible to obtain and use. Marketers use only 58% of their existing technology capabilities. This data from Gartner is stunning, especially since no one measures the ROI of […]
New Research Makes It Clear: CDPs Need an Upgrade
A new commissioned study conducted by Forrester Consulting on behalf of Zeta Global has found that the majority of Customer Data Platform (CDP) users believe today’s CDP solutions fall short of business needs. They’re seeking a more robust CDP with integrated capabilities that unify customer data management with execution of critical marketing functions, like personalization […]
Ask an Email Expert: Creating Personalization Magic with Microsite Emails
To help marketers make the most of their email marketing campaigns, we created the “Ask an Email Expert” series where we sat down with Zeta’s email experts to get their time-proven tips and tricks on how to create engaging, revenue-producing campaigns. In this edition, we speak with Stephanie D’Sa, Vice President of Strategic Consulting, to […]
iOS 15 Mail Privacy Protection: Benchmarking & Performance
Time To Reset Those Email Channel Benchmarks! We all know that Apple shook things up for marketers last fall when they introduced their Mail Privacy Protection (MPP) opt-in for consumers—in doing so, this prevents brands from recognizing their Apple iOS 15 users that open their emails. Of course, it’s not all email that is impacted; […]
Ask the Email Expert: Creating Personalization in Email
To help marketers make the most of their email marketing campaigns, we created the “Ask an Email Expert” series where we sat down with Zeta’s email experts to get their time-proven tips and tricks on how to create engaging, revenue-producing campaigns. In this edition, we speak with Caroline Droessler, Senior Director of Strategy, to learn […]
