Resources
Customer Data Platforms: What You Need to Know About CDPs
What is a CDP? In simplest terms, a customer data platform or CDP is software that centralizes and unifies an organization’s first-party data collected and aggregated from multiple sources. The goal is a single, comprehensive view of every customer and his or her relationship with your brand. Of course, there are many purposes to a […]
When Will My Platform Choice Pay Off? Seven Considerations When Assessing Time To Value
Marketing departments have always had trouble proving ROI to the business. It’s hard to do under optimal circumstances—even harder when you’re struggling to run daily operations. Many marketers don’t have the time to present solid analytics with an informed look at what they’re spending in comparison to performance, specifically for cross channel/cross provider use cases. […]
How Netflix’s Ads Announcement Could Change the CTV Landscape
Netflix has been in the news a lot over the past few days, but not for the same reasons in recent memory when subscriptions and viewing hours soared during the pandemic. Instead, on April 20, 2022, the streaming service announced a loss in subscribers that sent the stocks plummeting 35% during a year when they […]
Is Your Customer Data an Asset or a Liability?
I’ve had many roles and responsibilities over the years, but most of my career has been about one thing: managing and curating data to help marketers make better decisions. “Who’s buying our products? How many impressions does it take to get a response? What is the optimal price?” Now, with so much consumer behavior taking […]
Zeta Pulse on Today’s Consumer: Travel, Retail, Work, and More
It’s been two years since COVID-19 has impacted the world, affecting the larger economy and how people work, travel, and shop. Check out the latest Zeta Pulse — our proprietary consumer sentiment survey — to understand the reshaped consumer mindset, including what has changed and what is making a comeback.
Marketing is About to Transform: 5 Key Email Trends to Watch
Email remains a top marketing channel in 2022, even outranking company websites and blogs. As the addressable market of email users is set to grow from more than 4.1 billion users in 2021 to 4.5 billion in 2025, smart marketers must ensure their email strategies deliver relevant, timely communications to customers throughout the purchase funnel. […]
A Moment with Juliet Schuler: “Take Charge of Your Own Career”
In celebration of Women’s History Month, we are honored to spotlight our own extraordinary female leader, Juliet Schuler, Chief Diversity and Inclusion Officer. Juliet leads the company’s DEI strategy and has been a longtime champion for empowering women at Zeta. With more than 20 years of marketing experience, she’s worked in New York City, Paris, […]
Trademarks of an ESP Leader
In today’s marketing landscape, sophisticated marketers understand that true omnichannel engagement has email at the core. That’s why we’re always striving to continuously improve our platforms to provide marketers with the industry’s foremost email solution. And our work hasn’t gone unnoticed. On March 15, Forrester, an independent research firm, named Zeta Global a Leader in […]
Zeta & Mediahub: Bridging the Inclusivity Gap in MarTech and AdTech
How can we create open, safe work environments for Black professionals to thrive? In honor of Black History Month, Zeta and Mediahub, an award-winning global creative media agency, recently teamed up for a frank discussion on inclusivity in the MarTech and AdTech industry. The panel, “Closing the Inclusivity Gap in MarTech and AdTech,” was […]
