We believe that in naming Zeta a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020, Forrester recognizes our commitment to exceptional marketing technology powered by unique data.
Consumer demand for credit in the COVID-19 economy is growing exponentially. Credit issuers are facing a rapidly changing credit landscape, with models that may no longer predict creditworthiness. Credit issuers need new solutions Banks are looking for real-time signals of consumer credit quality like employment and propensity to pay. By assessing real-time signals like occupational […]
Here are some numbers you need to know… 57% of Americans utilize some form of streaming service. 80% of U.S. households should be reachable through OTT. 56% of consumers now have an internet-connected television. 28% of Americans watch TV exclusively through streaming services. (Zeta’s own internal research shows 60% of US adults no longer have […]
The Women in Marketing Livecast series keeps our community engaged, educated, and inspired. In this session, Sheryl Adkins-Green, Chief Marketing Officer at Mary Kay dives into a range of important topics from latest trends, technologies, challenges and opportunities. Click below to view the session moderated by Zeta Global’s Group VP of Global Strategy, Cynthia Janelli. […]
In the world of online retail, it’s Amazon and everyone else. While many factors allowed Amazon to climb to the top of the online-retail food chain, their ability to provide individual consumers with a personalized, 1:1 shopping experience is perhaps their biggest asset. The provision of a 1:1 retail experience at depth and scale isn’t […]
The email deliverability landscape is changing rapidly due to COVID-19. While staying connected with customers and prospects is important during these uncertain times, it’s critical to remember that there’s a right way and a wrong way to do so. In this webinar, Email Deliverability in a Time of Crisis, we’ll explore the dramatic changes in […]
Do you know what email marketing campaigns your business should be running? Start doing email marketing the right way by investing in these three types of campaigns. The sooner you start these campaigns, the sooner you’ll see better business outcomes.
Webinar Recap — The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever
“The coronavirus will change marketing forever.” Those are bold words, but they come from a pair of bold men who know a thing or two about marketing: Zeta co-founders David Steinberg and John Sculley. (Yes, the same John Sculley that served as CEO of Apple from 1983 to 1993 and CEO PepsiCo from 1977 to […]
A little over a year ago, fast-food giant Burger King executed an ingenious marketing campaign targeted at their #1 competitor, McDonald’s. The idea? Use geolocation data and a jaw-dropping price point ($0.01 for a Whopper) to incentivize consumers within 600 feet of a MickyD’s to avoid the golden arches and head to their nearest BK […]