Resources

Decrease cart abandonment

How To Decrease Cart Abandonment With Website Personalization

Looking for ways to decrease cart abandonment on your site? Learn how website personalization can help in our latest blog.

What Does a Next-Generation ID Graph Look Like?

What’s the difference between a traditional ID graph and a next-generation ID graph? We cover the differences in this blog.

How Do Onsite Recommendations Elevate the Customer Experience?

Every marketer knows the importance of personalization, yet few manage to implement it on their website. In this blog, we’ll quickly introduce onsite recommendations as one of the easiest ways to improve personalization.

Making the Most of Identity Resolution Technology

Identity Resolution (IDR) is the act of associating digital IDs across different devices and tying them back to one unique identity. This allows brands to clearly understand consumer activity so the right message is delivered to the right person at the right time — and can also scale to lookalike audiences.

Data Privacy Day 2021

Zeta Celebrates Data Privacy Day 2021

A quick run through of what you should be paying attention to on Data Privacy Day this year…

Activating Consumer Data to Deliver Personalized Experiences at Scale

Do you know how to activate consumer data? If you don’t your marketing will never thrive. Learn how to unlock data to your advantage.

Zeta’s Approach to Programmatic Advertising

What is Zeta’s unique approach to programmatic advertising and how does it help marketers acquire new customers and grow an audience base? Uncover the answers below.

Top 5 Financial Lessons Learned From COVID-19

With such renewed consumer focus on career advancement and fiscal responsibility among consumers right now, let’s hope 2021 can deliver the goods.

What Is Zeta’s Approach to Website Personalization?

What is Zeta’s approach to website personalization, and how can it help marketers enhance engagement across the customer lifecycle?

What is Zeta’s Opportunity Explorer?

What is Zeta’s Opportunity Explorer, and how can it help you uncover actionable insights for your marketing team? Find out!

What is Zeta's approach to artificial intelligence?

What is Zeta’s Approach to Artificial Intelligence?

In this blog, you’ll learn a little bit more about Zeta’s approach to artificial intelligence, and how it delivers BIG benefits to the modern marketer.

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