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How Retailers and Marketers Can Win the 2021 Holidays

Insights, Predictions, and Big Bets for the
2021 Holiday Retail Season

American Interest in the Olympics Hits a Low

Americans aren’t “all-in” on the 2021 Tokyo Olympics. Zeta did some deep research to find out why.

Utilizing Ensemble Models for Marketing Campaigns

An insightful piece on ensemble modeling from Pawan Pathak, Gayan De Silva, David Hanzelka, and Sunpreet Singh Khanuja.

Thank You for Everything

Joshua offers his friends and colleagues at Zeta a heartfelt goodbye.

5 Back to School Marketing Ideas for Retailers

Consider these 5 critical back to school marketing ideas as you prepare your 2021 strategy.

Why Using Retina Images for Email Is Crucial for Marketing Success

Increase subscriber engagement and trust by adding retina images for high-DPI displays.

Google is canceling third-party cookies

Google Presses “Pause” on Canceling Third-Party Cookies

Google delays the deprecation of third-party cookies until late 2023 as they look to support publishers while protecting users’ privacy.

What Makes a Great Email Newsletter?

Looking to elevate your email newsletter game? You’ve come to the right place!

How to Write Better Subject Lines in Less Time

Looking to craft stronger email subject lines that elevate your brand? You’ve come to the right place.

Inspiring Summer Marketing Campaigns You’ll Love

Don’t start summer with a stale marketing campaign. Maximize your creativity and do something original like the campaigns below!

5 B2C Marketing Statistics to Know for Summer 2021

Want to win when it comes to marketing to consumers this summer? Here are the stats you need to know to get ahead!

7 Tips for Writing Engaging Email Subject Lines

Think your email subject lines can be an afterthought? Think again!

New Data Shows Vaccinated Americans Are More Hesitant to Travel Than Unvaccinated Americans

Vaccine distribution is rolling, but many American’s remain hesitant to travel. As we approach the busy summer travel season, will the current trends hold?

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