Featuring: John Sculley (former Apple CEO and PepsiCo CEO & President, co-founder Zeta Global) and David A. Steinberg (co-founder, CEO Zeta Global) The influence of COVID-19 on the marketing industry will be felt long after the world has “flattened the curve” and the global economy has recovered—it will forever change how marketers do their job. […]
Many of today’s leading brands are forced to be fri-nemies with Amazon. It’s too valuable of a retail channel for CPGs and other brands to avoid or fight against. But some of the productive mechanisms powering the retail behemoth aren’t unique to them.
You’re probably feeling stuck behind the curve if your team has yet to fully realize the power of AI-driven solutions. It’s time to find a way to infuse and elevate your marketing with AI. No matter where you’re at in your marketing maturity, it’s never too late to take the leap.
Learn how to cut through the noise to reach and win back dormant millennial consumers. See how you can build custom curriculums and real-time messaging triggers that empower marketers to automate parts of the win-back process, enabling scale across channels.
Signal Data, Powered by AI: Marketing’s Future State Requirements for Maximum ROI Today’s marketers continue absorbing organizational responsibility and the technologies that come with that. The struggles are real, but marketers must find a way to work smarter to achieve core competencies to drive acquisition, optimize experiences and boost growth. Successful marketers are integrating artificial […]
Dominate Your AI Strategy to Reach Real Individuals. Right Now. Today’s consumers are bombarded with a constant stream of messaging all day, every day, across channels and devices. Marketers must find a way to cut through the noise across disconnected platforms with mix-matched integrations. Successful marketers are employing artificial intelligence, machine learning and natural language processing. These tools must be integrated into […]
Zeta Webinar on Deterministic Measurement & Attribution Download this complimentary 60-minute on-demand webinar and slides featuring Zeta’s own GVP, Analytics & Data Science, Pavan Korada and GVP, Audience Activation Solutions, Lewis Steckler for a detailed discussion around the evolution of attribution and how true deterministic measurement can solve these all-to-common marketing challenges: What is the true […]
Every marketer understands the undisputed value of their first-party data. The challenge comes when we need to grow beyond our existing CRM data and enrich audiences with behavioral signals that provide us with insights into our customers. This webinar will talk marketers through a case study on how to use natural language processing to understand […]
Do you look at micro moments to hyper-personalize your omnichannel customer experiences? More so, to increase revenue and customer retention? Tune in to this complimentary 60-minute webinar from Zeta co-hosts Michael Lewis, Group VP of Retail and Jason Hornik, Zeta VP of Strategy and uncover how best to hyper-personalize your omnichannel customer experiences through “micro […]
Webinar Recording | Marketers Will be Laser Focused on Driving Positive Customer Experiences Marketers will focus on improving the quality of the customer experience by adopting individualized marketing. In 2019, marketers will begin to truly capitalize on the significant opportunities presented by the increased velocity of marketing data. In 2019, we expect meaningful AI/ML advancements […]