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Resources

Featured

Back to School Marketing 2021: A Guide for the Retail Industry

Can’t-miss retail trends and predictions for the 2021 shopping season.

eBook: Assessing The Impact of Coronavirus on the European Automotive Industry

What’s happening in the industry, how brands are adapting, and where automakers need to focus moving forward.

Marketing Playbook: Rebuilding Retail

The retail industry is facing an unprecedented level of uncertainty – economic recession, coronavirus concerns, social-distancing mandates, and historic levels of unemployment.

automotive

eBook: Assessing The Impact of Coronavirus on the American Automotive Industry

What’s happening in the industry, how brands are adapting, and where automakers need to focus moving forward.

ebook describing how brands can connect with sports fans

How Will Your Brand Connect With Sports Fans Now That Sports Are on Hold?

Engaging sports fans in the midst of coronavirus chaos.

eBook: Best Practices Guide – Navigate Marketing in Uncertain Times

Above all else, our hearts go out to all of the people and families affected by COVID-19. We hope all stay as safe and healthy as possible through this unprecedented time, and are here to help in any way we can.

email deliverability

Email 101: How to Improve Deliverability

Deliverability is key to a high-performing email campaign and overall good email program.  It’s the practice of uncovering all the different aspects that determine if your email reaches your audience’s inbox. It’s a big deal, so we take deliverability seriously here at Zeta and strive to achieve deliverability success for all our customers. Deliverability touches […]

Marketing Measurement and Attribution

Measurement and Attribution – Exploring a More Deterministic Approach

By: The Relevancy Group and Zeta Global Improving Measurement and Attribution is a Top Priority for Marketers Consumers today are engaging with brands online at a deeper level than ever before and doing so through more valuable and immersive inbox experiences. Email marketers are now truly able to deliver rlevant, personalized experiences that they once […]

Avoid spam traps

Real-time Blacklist: SPAMHAUS

The SPAMHAUS Project is an international organisation, founded in 1998 to track email spammers and spam-related activity.

Reputation Warming

Email Deliverability: Reputation Warming

The process of reputation warming is all about establishing a relationship (and reputation) with ISPs so they view a sender as a legitimate mailer and not only accept the mail, but, ideally, place it into the inbox.

email deliverability best practices

Email Deliverability 101: Best Practices

In this whitepaper, we highlight the best practices that ensure maximum email deliveries.

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