Above all else, our hearts go out to all of the people and families affected by COVID-19. We hope all stay as safe and healthy as possible through this unprecedented time, and are here to help in any way we can.
Deliverability is key to a high-performing email campaign and overall good email program. It’s the practice of uncovering all the different aspects that determine if your email reaches your audience’s inbox. It’s a big deal, so we take deliverability seriously here at Zeta and strive to achieve deliverability success for all our customers. Deliverability touches […]
By: The Relevancy Group and Zeta Global Improving Measurement and Attribution is a Top Priority for Marketers Consumers today are engaging with brands online at a deeper level than ever before and doing so through more valuable and immersive inbox experiences. Email marketers are now truly able to deliver rlevant, personalized experiences that they once […]
This whitepapers attempts at explaining the popular email delivery authentication protocols: SPF, DKIM, and DMARC.
Whether captivating new customers, retaining your consistent fans, or winning back lapsed consumers, inserting cutting-edge behavioral elements promises a positive response.
Machine Learning is unifying the customer experience across all marketing channels. Marketers are leveraging machine learning to unify and personalize the customer experience across every channel, yet personalization tactics dominate email marketing. This eBook will show you how to implement predictive analytics to optimize personalization email. You’ll see how many marketers plan to adopt Personalization […]