Resources
Measurement and Attribution – Exploring a More Deterministic Approach
By: The Relevancy Group and Zeta Global Improving Measurement and Attribution is a Top Priority for Marketers Consumers today are engaging with brands online at a deeper level than ever before and doing so through more valuable and immersive inbox experiences. Email marketers are now truly able to deliver rlevant, personalized experiences that they once […]
Real-time Blacklist: SPAMHAUS
The SPAMHAUS Project is an international organisation, founded in 1998 to track email spammers and spam-related activity.
Email Deliverability: Reputation Warming
The process of reputation warming is all about establishing a relationship (and reputation) with ISPs so they view a sender as a legitimate mailer and not only accept the mail, but, ideally, place it into the inbox.
Email Deliverability Guidelines: Peak Season
Without fail, mailing strategies adjust for almost all marketers during peak. It’s the time of the year when everyone is taking advantage of the high propensity for consumers
Email Deliverability 101: Best Practices
In this whitepaper, we highlight the best practices that ensure maximum email deliveries.
Email Authentication Protocols: SPF, DKIM, & DMARC
This whitepapers attempts at explaining the popular email delivery authentication protocols: SPF, DKIM, and DMARC.
Utilize A Change Agent To Become Customer Focused
How ready are B2C marketing organisations to adopt customer-focused marketing structures that Win Customers?
Machine Learning is the Future of Email Marketing
Discover how machine intelligence is the future to your success in email marketing.
Behavioral Personalization Doesn’t Just Make Sense, It Makes Money
Whether captivating new customers, retaining your consistent fans, or winning back lapsed consumers, inserting cutting-edge behavioral elements promises a positive response.
The Relevancy Group: Applying Predictive Analytics to Optimize Personalization
Machine Learning is unifying the customer experience across all marketing channels. Marketers are leveraging machine learning to unify and personalize the customer experience across every channel, yet personalization tactics dominate email marketing. This eBook will show you how to implement predictive analytics to optimize personalization email. You’ll see how many marketers plan to adopt Personalization […]