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Travel Insights for Winter 2021

2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans

Zeta Global Peak Marketing

Listening and Interpreting Customers’ Real Time Signals During Peak

Part one of three. What I Want Right Now May Change…so Marketers Pay Attention! By: Michael Lewis   I used to think that I could keep up with my teenagers’ constant changes. I now know better, that it’s next to impossible, and I’ve learned to adapt to this ever-changing world of plans being made, broken […]

email platform infrastructure

Overcoming a Critical Retail Marketing Challenge: Customer Acquisition

Editor’s note: This article and interview were orchestrated by Zeta Global’s SVP of Customer Experience, David Schey. Connect with him and get more insights on LinkedIn. An interview with Brendan Witcher, Principal Strategist, eBusiness & Channel Strategy, Forrester Earlier this year we sat down with Brendan Witcher, principal strategist, eBusiness & Channel Strategy at Forrester to […]

Data in Motion: A Retailer’s Key to Fueling Customer Engines

Is your retail organization creating a journey map for both your brand and customer? If not, you may find yourself lost, looking for a new route. Listening and responding to client and prospect signals is the best way to correct course and reach your desired destination with consumers. Data in Motion vs. Stuck in Standstill […]

How to Choose the Best CRM Solution for Your Enterprise

When it comes to customer relationship management, not all technology is created equal—especially when operating on an enterprise scale. The solution you ultimately choose will provide the foundation for understanding your customers and meeting their growing expectations. That, in turn, will determine the ROI of your marketing and success of your brand for years to […]

using automation to personalize at scale

10 Marketing Automation Do’s and Don’ts For Your Business

Today’s consumers expect customized experiences and on-demand engagement at the channel of their choosing. Nearly all marketers now appreciate the impact personalization can have on improving customer relationships and conversion. According to recent research by Researchscape, almost all believe it has at least some impact while “Seventy-four percent believe personalization has a ‘strong’  or  ‘extreme’ […]

Activating Your Mobile Program By Integrating With Social Media

Chad Starbuck, Zeta’s expert on all things mobile, continues to share his insight on how to build upon your current mobile programs. Chad’s previous posts provided tips on SMS, MMS, App Push Notifications and Mobile Wallet. Today, he is sharing his expertise on how to activate — and enhance — your mobile programs by integrating […]

Consumers Want to Get ‘Personal’… Is AI Filling the Need?

As marketers, we’ve all heard about personalization, and personalized emails … and getting personal with consumers, but are we responding appropriately to propel our brands into the hearts and minds of consumers? Are we truly embracing person-based marketing, or are we faking it until we can make it? Perhaps we should be taking a closer […]

Building Audience Engagement for Publishers — An Interview with Daniel Ha

Daniel Ha is president of the Disqus Division, leading the growth of the audience development platform that’s popularly used by millions of content and brand publishers. He specializes in consumer-facing product strategy and go-to-market. Q. What are the most significant challenges online publishers are faced with today? Online publishers operate in an ever-shifting landscape and, […]

How to Follow a Customer-Centric Acquisition Marketing Approach — An Interview with Eric Presbrey

Eric Presbrey, president of Zeta’s ZX division, is charged with helping leading brands build digital audiences and create new customers. The Zeta ZX division works across all digital platforms, devices, formats, audiences and channels integrating Zeta’s platform with its Data Cloud containing 650M+ consumer profiles to build targeted audiences. Today, Eric is sharing how ZX […]

Are Misaligned Priorities and Organizational Silos Blocking Your Customer-Focused Marketing Strategies?

If you answered “Yes” to our title question, you are not alone. In a recent online survey of over 300 B2C marketing and IT professionals we conducted with Forrester Consulting, “misaligned priorities” and “organizational silos” topped the list of reasons why true customer-focused strategies could not be achieved. Key findings from the “Utilize a Change […]

Avoid spam traps

Real-time Blacklist: SPAMHAUS

The SPAMHAUS Project is an international organisation, founded in 1998 to track email spammers and spam-related activity.

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