Resources
Why You Should Use AI to Capture the Voice of Customer and Grow Engagement
 In marketing, one of the most common mantras is that you should be listening to your customer. Thinking of customer listening and the voice of customer may prompt you to think about surveys and feedback forms. The voice of customer has gone beyond its traditional definition and become a process that captures in-depth a […]
Why Publishers Want AI Personalized Content: A View from Sales
When someone throws out the buzzword Artificial Intelligence, many of us think about self-driving cars, Siri, and Alexa. There are a ton of artificial intelligence powered products that people interact with every day but wouldn’t register it as AI, for example: Netflix, Facebook, or Spotify. When it comes to content consumption, the best AI algorithms go […]
Behavioral Targeting Examples: Get Your Personalized Push Notifications Right
If you’re a company starting to engage customers personally, chances are you’ve been reading about behavioral targeting examples that could help. Behavioral targeting makes sure that you are sending the most relevant content to customers that will help them find value. Mobile Tech Today: The Stage Is Set for Personalized Push The number of smartphone […]
How To Use Behavioral Targeting In Your Emails To Boost Engagement
What is Behavioral Targeting? The first rule of behavioral targeting: don’t be creepy. The second rule of behavioral targeting? Follow the first rule. As appropriate as the name ‘behavioral targeting’ may sound, nobody actually wants to be ‘targeted.’ Customers and visitors on your website want to feel like you understand their needs and goals. They want […]
3 Major Online Publishing Industry Trends For 2017
Online Publishing is exploding, but many publishers are still figuring out how to build a highly converting revenue stream online. The transition from print to digital has brought new challenges and opportunities to publishers of news and media. We took a look at the online publishing industry trends for publishers to keep in mind to […]
5 Email Newsletter Design Strategies You Need To Use
When we send emails, we often spend a lot of time worrying about the content. We spend hours pondering over the right subject line or CTA line, and these things are very important. The one thing that ties them all together however is the email newsletter design. Â So what do your emails and email newsletters […]
The Future of eCommerce: Artificial Intelligence and Beyond
As we end a monumental year and move in to the next it is time to sit back and evaluate all the awesome new technology that found its way into our lives this year. Now we can make some educated guesses about where the future may take us. eCommerce as an industry has grown into […]
Predictive Marketing Automation: A Glimpse of Marketing Automation V2.0
The end of 2016 is here and there is hardly a brand, company or publisher that doesn’t use marketing automation as part of their digital marketing strategy. Why is this? Because Marketing Automation has now become a norm. We expect a welcome email when we sign up for a service, we expect discounts when we’ve […]
Stay On Point: eCommerce Awards in 2016 & Takeaways for Marketers
What are the brands that are really winning at building great eCommerce experiences? What are good indicators of brands that stand out this way? We looked at the categories and results of three major eCommerce awards to understand who is doing what right and what marketers can takeaway from the year 2016 and keep in […]
Cognitive Marketing: What It Is and How Digital Marketers Use It
What was the last ad that got you thinking? What was the last ad that you remember going viral? For me, it was the throw like a girl campaign of 2014. The ad hit us all in a way that we could relate to. It brought up issues of gender disparity, the innocence and potential […]
5 Things To Remember When Creating Holiday Email Campaigns
It’s holiday season, and if you’re a B2C marketer, that means you’re busy putting together campaigns for the busiest time of the year. As more stores move their digital marketing offers on the internet, and everyone goes crazy about the latest John Lewis ad: now is your time to shine: Creating memorable holiday email campaigns that […]
Agile Marketing: What Every Marketer Needs to Know
The word Agile is popular in the context of software development. You can’t help but agree how brilliantly agile works in terms of speed, performance, and responsiveness in meeting expectations. The word on the street now is that the same concept of Agile is now making a bold entry into the world if marketing as well. Lo […]
