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Back to School Marketing 2021: A Guide for the Retail Industry

Can’t-miss retail trends and predictions for the 2021 shopping season.

personalized marketing

Personalized Marketing: A Unique Differentiator in Your Content Strategy

In 2016, Personalized Marketing began to set itself apart as a way for marketers to connect better with their customers. Brands, products and services today all rely heavily on Content Marketing as a way to present trends, thoughts and ideas, and offerings to customers and leads in a way that is non intrusive. When it […]

ai marketing engine

What Can an Artificial Intelligence Marketing Engine Do for Your Brand?

Marketing is constantly evolving, and embracing new technology is a big part of that evolution. Today, marketers are witnessing the rise of a new medium to reach customers – the internet. With the internet as the medium of the hour, marketers have the ability to accelerate their goals and create better, more engaging campaigns with the […]

predective marketing analytics

Winning Examples of Predictive Marketing Analytics

Predictive Marketing Analytics is all about using the data you have as an organisation or platform to create winning marketing strategies that grow your brand. The process of integrating all this data isn’t easy. Marketers often need the help of developers and customer success teams to put together this data and classify it. Once a […]

cognitive computing marketers

What is Cognitive Computing and Why should Marketers care?

Cognitive Computing is “the simulation of human thought processes in a computerized model.” Cognitive models embrace technologies in deep learning, data mining, data analysis, pattern recognition and natural language processing to imitate the way a human brain works and find meaning this way. Cognitive Computing is closely related to artificial intelligence applications and works similar […]

predictive analytics

Predictive Analytics: The Key to Successful Marketing Campaigns

The anatomy of a successful marketing campaign isn’t easy to pin to one factor. Yet, there are times when an industry shift is happening that marketers can make use of new technology to change the way they communicate with customers and position their brand, creating a magical mix that sets new benchmarks in engagement and […]

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