eBook: Best Practices Guide – Navigate Marketing in Uncertain Times

Above all else, our hearts go out to all of the people and families affected by COVID-19. We hope all stay as safe and healthy as possible through this unprecedented time, and are here to help in any way we can.

ai digital marketing

Artificial Intelligence in Digital Marketing: How Can it Make Your Life Easier?

What is Artificial Intelligence? Artificial Intelligence is an increasingly popular term that lacks a unified, concrete definition. Nils J Nilsson, one of the founding researchers in the field of AI gave us one: “Artificial intelligence is that activity devoted to making machines intelligent, and intelligence is that quality that enables an entity to function appropriately […]

the bachelor marketing

Lessons Marketers Can Learn from Watching “The Bachelor”

Okay, I’ll admit it. I’ve watched “The Bachelor” series. The weekly drama surrounding the journey to find love, as portrayed by reality TV, is full of entertainment. Beyond the can’t-turn-away-from-the-train-wreck drama unfolding in front of my eyes, there are also lessons about building strong, lifelong relationships. Lessons that can be applied not only to our […]

media companies

Why the Most Successful Media Companies Act Like Tech Companies

Once upon a time, media companies built their reputations on content: movies, news, talk shows, and so forth. But then, the internet happened, making it nearly impossible to compete on content alone. From Nick Edwards, Boomtrain’s co-founder and CEO: People are no longer bound to a local paper, radio station or TV provider; content isn’t […]

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