Resources
Travel Insights for Winter 2021
2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans
Thinking about adding App Push to your mobile marketing strategy? Here’s What you should know
Looking to enhance your mobile marketing strategy? App Push might be the solution for optimizing your mobile marketing efforts. In previous posts, we’ve discussed how SMS and MMS text messages can enhance your marketing mix by giving you the ability to reach your customers via 160 characters or rich media content such as images, videos […]
What Makes a Good Email Copy? Characteristics of Compelling Templates
Drafting a good email copy is not everyone’s cup of tea. Just like writing, for some people it just comes naturally whereas some of us have to hunch over the keyboard and scratch our heads for eternity before we figure out the tone, structure and visual elements that would go in the email. While there […]
Using Email Campaigns to Win at Lifecycle Marketing (With Examples)
There was a time when marketing was focused mainly at acquiring new customers. Marketing strategies aimed at retaining existing ones usually took the backseat since competition was relatively low. Brands used to take it for granted that their customers won’t jump ships unless there was a serious issue with their product/service. But times have changed […]
Emails Reaching Recipients’ Spam Folder? Here’s How To Avoid It
Note: This guest post has been authored by Reuben Yonatan. Reuben is the founder and CEO of GetVoIP and GetCRM, trusted VoIP and CRM comparison guides that help companies understand and choose a business communication solution for their specific needs. One of the most maddening frustrations for email marketers is to spend time crafting detailed content that can […]
The Art of Upselling and Cross-selling to Your Customers Using Marketing Automation
The concepts of upselling and cross selling have been around for a long time. From traditional businesses like hotels & restuarants to new age enterprises like eCommerce; almost everyone uses them to increase their bottom line. However, most sales personnel are usually apprehensive of upselling. They get nervous while pitching extra services or add-ons to […]
How to Use Data Backed Marketing Automation to Earn Customer Loyalty
There was a time when most businesses just focused on customer acquisition in their marketing efforts. Brand loyalty was just a byproduct of the scheme of things. Today’s businesses however have to deal with a lot more competition and customers who are always ready to switch to a better brand; a brand that gives them […]
Unsubscribes – Learning from Love Lost
Email marketers watch unsubscribe rates as closely as open or click through rates, breathing a sigh of relief when the number of opt-outs hold steady or decline. Seeing the numbers stack up can induce panic, although having it increase is not the end of the email world. Marketers can embrace this as an opportunity to […]
Using Video in Email Marketing – Best Practices and Examples
Many people say that video is the future of content marketing. Well, I beg to differ. It is not the future, but it is already here and now! Whether it’s Facebook, Twitter, Instagram or Snapchat, video has already conquered most of the content that you see on social media. And predictably enough, other channels of […]
User List Segmentation and its Impact on Email Marketing Metrics
Imagine that you go to a continental restaurant that serves a variety of food. The restaurant is quite popular and is frequented by hundreds of people every evening. You decide to give it a try. You go to the place and pick the best table to gorge on some delicious food. How would you feel […]
The Art of Customer Onboarding using Email Nurturing
Get more customers to buy your product. Bring in more users for your app. That’s the primary goal that most brands work towards when they start off. Some of them succeed in reeling in tons of customers while others achieve a modest success or fail miserably. But is that where it all ends? The brand […]
Advanced Omnichannel Personalization for Media Brands
The growth of Media and Publishing websites directly depends on the size of their audience. The more the number of people browsing a Media website, the higher is the number of loyal readers and ad revenue. Media websites constantly aim to grow their audience through increased pageviews. To do that, they undertake marketing campaigns across […]
Email Marketing Best Practices – 10 Brands That Did It Right
The next time you attend a marketing seminar or any event that attracts marketers, pick people at random and ask them a simple question: “If you had to choose only one form of efficient marketing channel for your brand, what would it be?” I bet you, most people would pick email marketing. Well it makes […]
