Resources
[eBook Out Now] The Mobile Engagement Maturity Model
For numerous brands today, mobile is the biggest channel for acquiring new customers and retaining old ones. Ostensibly, the acquisition and retention of customers directly depends on how a brand engages with users via the mobile channel. A high engagement rate invariably leads to a better acquisition and retention rate. This eBook puts together a […]
4 Marketing Automation Tactics That Will Boost Your Sales
Sales and marketing are often treated as two different disciplines, but they are more like two sides of the same coin. These two disciplines are tightly interwoven and interdependent: marketing attracts and nurtures a prospect, and sales converts that prospect into a customer. Marketing provides an environment where sales are possible and abundant, and sales […]
70+ Email Marketing Resources You Should Not Miss
Email marketing is a crucial part of every digital marketing plan. Email is still the best way to reach out to your customers. And if Email Marketing is something you deal with every day, this post is for you. Be sure to bookmark this one. We have worked out this post to include everything included […]
11 Surprising Marketing Automation Hacks That Will Skyrocket Your Sales
As many marketers know, we are quickly entering the world of automate or perish. Marketing Automation platforms simply enable you to do less with more, which is the eternal mantra of the modern marketer. The premise is clear: Engage with your customers as much as possible (without spamming them) while minimizing the amount of manual […]
Top Digital Marketing Trends for 2017
Note: This is a Guest Post by Sam Hurley of Optim-Eyez, Regarded as an influencer in Digital Marketing Ecosystem. Not only are the following core shifts in Digital Marketing taking place in 2017; they have been gradually replacing traditional approaches over time and will continue to evolve as we head into the next few years. […]
Making the most of your unsubscribes
Having unsubscribe rates go up is not the end of the email world. It’s just an opportunity to act
Mobile Marketing Automation: Reaching Out to the Next Billion Users
Marketing automation has become an integral part of the customer engagement process for brands across different verticals. Given the scale, frequency, and diversity of channels involved in digital marketing, it’s getting pretty hard to imagine not having some level of automation in place. The advent of new age marketing platforms has made it easier for […]
What’s in Store for Mobile Marketing in 2017
Handheld devices and wearables are the dominant force in the rapidly evolving landscape of digital marketing. A report by Statista claims that 41% of the world will be using a smartphone by 2020. That’s over 2.87 billion people, up from an already staggering 2.32 billion today. With so many eyes glued to these handheld devices, […]
The Relevancy Group: Applying Predictive Analytics to Optimize Personalization
Machine Learning is unifying the customer experience across all marketing channels. Marketers are leveraging machine learning to unify and personalize the customer experience across every channel, yet personalization tactics dominate email marketing. This eBook will show you how to implement predictive analytics to optimize personalization email. You’ll see how many marketers plan to adopt Personalization […]
6 Compelling Reasons for Marketers to Use Mobile Push Notifications
Mobile marketing plays a crucial—even dominant—role in consumer engagement strategies today, and it’s especially important in the early stages of the customer lifecycle. According to Marketing land, mobile devices represent 65% of all digital media interaction, and even if consumers are engaging with a brand via desktop, it’s likely that they will also engage via […]
How marketers can demystify the use of data
Customers are constantly connected, and the opportunities for data capture are only set to grow.
Email marketing: busting best practice myths
Five best practice tips to make your marketing campaigns more successful
