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What is Cognitive Computing and Why should Marketers care?
Cognitive Computing is “the simulation of human thought processes in a computerized model.” Cognitive models embrace technologies in deep learning, data mining, data analysis, pattern recognition and natural language processing to imitate the way a human brain works and find meaning this way. Cognitive Computing is closely related to artificial intelligence applications and works similar […]
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Predictive Analytics: The Key to Successful Marketing Campaigns
The anatomy of a successful marketing campaign isn’t easy to pin to one factor. Yet, there are times when an industry shift is happening that marketers can make use of new technology to change the way they communicate with customers and position their brand, creating a magical mix that sets new benchmarks in engagement and […]