Resources
Making the most of your unsubscribes
Having unsubscribe rates go up is not the end of the email world. It’s just an opportunity to act
Mobile Marketing Automation: Reaching Out to the Next Billion Users
Marketing automation has become an integral part of the customer engagement process for brands across different verticals. Given the scale, frequency, and diversity of channels involved in digital marketing, it’s getting pretty hard to imagine not having some level of automation in place. The advent of new age marketing platforms has made it easier for […]
What’s in Store for Mobile Marketing in 2017
Handheld devices and wearables are the dominant force in the rapidly evolving landscape of digital marketing. A report by Statista claims that 41% of the world will be using a smartphone by 2020. That’s over 2.87 billion people, up from an already staggering 2.32 billion today. With so many eyes glued to these handheld devices, […]
The Relevancy Group: Applying Predictive Analytics to Optimize Personalization
Machine Learning is unifying the customer experience across all marketing channels. Marketers are leveraging machine learning to unify and personalize the customer experience across every channel, yet personalization tactics dominate email marketing. This eBook will show you how to implement predictive analytics to optimize personalization email. You’ll see how many marketers plan to adopt Personalization […]
6 Compelling Reasons for Marketers to Use Mobile Push Notifications
Mobile marketing plays a crucial—even dominant—role in consumer engagement strategies today, and it’s especially important in the early stages of the customer lifecycle. According to Marketing land, mobile devices represent 65% of all digital media interaction, and even if consumers are engaging with a brand via desktop, it’s likely that they will also engage via […]
How marketers can demystify the use of data
Customers are constantly connected, and the opportunities for data capture are only set to grow.
Email marketing: busting best practice myths
Five best practice tips to make your marketing campaigns more successful
Short-term gain, long-term pain: the danger of short-termism
Understand why the desire for instant gratification and real time results has replaced the pursuit of patience
Go beyond the “FName” – 6 Advanced Ways to Personalize Emails
Let’s be clear, no one likes receiving irrelevant and generic marketing communication. Most marketing or sales emails are met with a swift action: Archive or Delete. That’s why, as marketers, it’s our job to provide an experience where customers feel like we are addressing their individual needs. Every communication should contain a value for customers. […]
5 Amazing Advantages of Behavioural Targeted Emails
Behavioral Targeted Emails, or sending targeted emails to your contacts based on their actions and behaviors, is one of the most effective strategies an inbound marketer can adopt. A lack of technical know-how and strategy makes behavioral emailing a difficult task. To make it worse, there is not enough quality educational material present to get […]
4 Things You Should Ask Yourself Before You Email Your Customers
Email marketing is a smart and relatively easy way to personally communicate with your users. A great email strategy can result in higher conversion and drive user engagement, improve retention and overall revenue. A mediocre one, however, can cause opt-out spikes, reduce your trustworthiness or make you completely irrelevant in the recipient’s inbox. However, if […]
5 Reasons You Need Omnichannel Marketing Automation
Digital marketing has undergone a massive transition, away from the “spray and pray” broadcast model to a focus on personal, 1:1 relationships between consumers and brands. The biggest driver of this trend is of course the proliferation of digital media. Marketers now have access to a huge array of communication channels, and consumers have a […]
