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Back to School Marketing 2021: A Guide for the Retail Industry

Can’t-miss retail trends and predictions for the 2021 shopping season.

real time messaging

Real-Time Messaging: Personalized Communication For Your Brand?

The past 30 years have seen incredible changes in the way businesses operate and communicate. All this time, the way customers enjoy communicating has always been personal and direct. But now, that is broken. How did it get this way?  The Past: Personal and scalable. Thirty years ago, businesses communicated with their customers by building personal, contextual […]

ecommerce stats

5 Ecommerce Statistics That You Need to Remember in 2017

As the eCommerce landscape continues to take new shapes and forms around the world, marketers need to stay on top of their numbers. The industry is exploding with customers across demographics and geographies. We put together a list of 5 eCommerce statistics to keep in mind as you plan your digital marketing campaigns for 2017. […]

contextual targeting

Contextual Targeting: Will It Make Marketing Human Again?

I know what you’re thinking. Anything with the word ‘Targeting’ in it doesn’t sound likely to be very ‘human.’ Human beings are after all, fiercely confident of their unique identities and views. We want to be understood, not targeted. Yet, the phrase continues to exist, and there is no doubt that modern digital marketing is […]

trigger based emails

7 Examples of Trigger Based Marketing Emails That Click

It’s impossible to have an email address today and not receive trigger based marketing emails. The essential factor that connects all trigger based marketing is that they are triggered by a customer or user’s behavior. This sets apart trigger based emails from other email marketing because there is always context and relevance in the offering. We […]

personalized marketing

Personalized Marketing: A Unique Differentiator in Your Content Strategy

In 2016, Personalized Marketing began to set itself apart as a way for marketers to connect better with their customers. Brands, products and services today all rely heavily on Content Marketing as a way to present trends, thoughts and ideas, and offerings to customers and leads in a way that is non intrusive. When it […]

ai marketing engine

What Can an Artificial Intelligence Marketing Engine Do for Your Brand?

Marketing is constantly evolving, and embracing new technology is a big part of that evolution. Today, marketers are witnessing the rise of a new medium to reach customers – the internet. With the internet as the medium of the hour, marketers have the ability to accelerate their goals and create better, more engaging campaigns with the […]

predective marketing analytics

Winning Examples of Predictive Marketing Analytics

Predictive Marketing Analytics is all about using the data you have as an organisation or platform to create winning marketing strategies that grow your brand. The process of integrating all this data isn’t easy. Marketers often need the help of developers and customer success teams to put together this data and classify it. Once a […]

cognitive computing marketers

What is Cognitive Computing and Why should Marketers care?

Cognitive Computing is “the simulation of human thought processes in a computerized model.” Cognitive models embrace technologies in deep learning, data mining, data analysis, pattern recognition and natural language processing to imitate the way a human brain works and find meaning this way. Cognitive Computing is closely related to artificial intelligence applications and works similar […]

predictive analytics

Predictive Analytics: The Key to Successful Marketing Campaigns

The anatomy of a successful marketing campaign isn’t easy to pin to one factor. Yet, there are times when an industry shift is happening that marketers can make use of new technology to change the way they communicate with customers and position their brand, creating a magical mix that sets new benchmarks in engagement and […]

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