Resources
Personalization vs Segmentation: Why Segmentation is Not Personalization?
Often people use segmentation and personalization interchangeably. And, why not? Both marketing tactics’ goals are similar: Speaking to your customer in a relevant tone, so that user engagement rates increase. The need for first person marketing (1:1 marketing experience) has never been this crucial as it is with a tightly-knit digital world. And, this has […]
Ominchannel vs Multichannel : Advantages of Omnichannel Marketing Over Multichannel Marketing
The surge in modern technology coupled with new marketing strategies, brings  a new wave of marketing jargon that every marketer has to get acquainted with and adapt accordingly. Today, people consume information via various screens and devices. The early 2000s used to be so comfortable, right? Online information and media consumption wasn’t so scattered. Desktop […]
Predictive Marketing – Learn How AI Can Help Digital Marketers Ace Their Game
Artificial intelligence has never shown such prowess that it does today. Predictive analysis is one of the key outcomes of this surge and AI is in the middle of the whole deal. One of the key branches that came out from Predictive analysis is predictive marketing. Predictive marketing has changed how marketers and sellers approach […]
Ranking in Google’s Knowledge Graph in 2017: How Artificial Intelligence Plays Its Part
Note: This is a guest post authored by Kylie Ora Lobell, Content Marketer at Directive Consulting. The brand specializes in comprehensive search marketing campaigns for industry leading B2B brands. In 1998, Google started out as a simple search engine. Now, it’s evolved from an information engine to a knowledge empire. Google wished to be the […]
How Artificial Intelligence is Shaping Up Modern eCommerce
Last fall, I was reading about how the battle is heating up for the best Artificial intelligence based home assistant. One thing that took me by surprise, was Amazon’s home assistant, Alexa.
For Media and Publishing Websites, It’s Personalize Now or Perish
With the advent of AI in Marketing Automation, user personalization has taken the digital world by storm. Yet, digital media houses and publishers haven’t really taken complete advantage of that. Although leading publishing houses like Forbes, CBS Interactive, Venturebeat, and so on have taken initiatives to personalize content for their users, most of the other […]
Telling Better (Digital) Stories – Spotify’s Impeccable User Engagement
In our previous article on telling better (digital) stories, we spoke about how modern marketers are orchestrating customer communication seamlessly over several marketing channels(email, mobile, onsite) in order to create lasting digital experiences. In today’s article we take you through the journey of how Spotify, one of the best examples of a company that has evolved from […]
Media & Publishing: Boost Mobile Engagement Strategy with AI Recommendations
Why Publishers Need A Winning Mobile Engagement Strategy Mobile phones today are almost an extension of our bodies. 80% of smartphone owners look at their phones the first thing after we wake up. Today’s consumers spending an average of 11.1 hours per week streaming TV and video content on their laptops, tablets, mobile and […]
How Omnichannel Personalization Grows Customer LTV
Why Do Brands Need Omnichannel Personalization? Customers today are connected across screens, channels and devices. The average american spends 10 hours a day looking at a screen, and that number is only growing. Omnichannel personalization is all about being available for customers and empowering your audience to succeed wherever they may interact with your brand. […]
A Killer eCommerce Email Marketing Strategy: What Does It Look Like?
The perfect ecommerce email marketing strategy. One where the open rates are good, click-thru rates are impressive, and most important of all: one that repeatedly drives conversions from emails. So what does this perfect ecommerce email marketing strategy look like? We took a look at some of our favourite brands to find out. The Welcome […]
Travel Email Marketing Campaigns That Wow You: What Do They Look Like?
Every year, we get thousands of emails from travel companies urging us to get out, explore, soak in new cultures, be a wandering nomad. It’s always easy to spot the bad emails. They may be irrelevant to your surroundings, intrusive, or just badly planned. So how do you take your travel email marketing strategy to […]
Why You Should Use AI to Capture the Voice of Customer and Grow Engagement
 In marketing, one of the most common mantras is that you should be listening to your customer. Thinking of customer listening and the voice of customer may prompt you to think about surveys and feedback forms. The voice of customer has gone beyond its traditional definition and become a process that captures in-depth a […]
