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How Retailers and Marketers Can Win the 2021 Holidays

Insights, Predictions, and Big Bets for the
2021 Holiday Retail Season

predective marketing analytics

Winning Examples of Predictive Marketing Analytics

Predictive Marketing Analytics is all about using the data you have as an organisation or platform to create winning marketing strategies that grow your brand. The process of integrating all this data isn’t easy. Marketers often need the help of developers and customer success teams to put together this data and classify it. Once a […]

cognitive computing marketers

What is Cognitive Computing and Why should Marketers care?

Cognitive Computing is “the simulation of human thought processes in a computerized model.” Cognitive models embrace technologies in deep learning, data mining, data analysis, pattern recognition and natural language processing to imitate the way a human brain works and find meaning this way. Cognitive Computing is closely related to artificial intelligence applications and works similar […]

predictive analytics

Predictive Analytics: The Key to Successful Marketing Campaigns

The anatomy of a successful marketing campaign isn’t easy to pin to one factor. Yet, there are times when an industry shift is happening that marketers can make use of new technology to change the way they communicate with customers and position their brand, creating a magical mix that sets new benchmarks in engagement and […]

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