Resources
Omnichannel Personalization for eCommerce – A Modern Approach
How do eCommerce enterprises earn loyalty from their users? Simply by offering them an engaging and delightful experience. And, notably, one of the most popular means to delight eCommerce users is personalization. However, for eCommerce enterprises, personalization has been largely limited to their websites. Moreover, website personalization itself is mostly segment-based and not implemented at […]
4 Key Traits of Successful Marketing Automation Campaigns
Marketing automation has become a part and parcel of the functioning of most digital focused businesses today. From reducing staffing costs to improving the efficiency of the sales and marketing processes, it has a plethora of benefits. Unsurprisingly, brands from across different verticals have been hopping onto the automation bandwagon over the last few years. […]
How AI Brings a Positive Change to Marketing Automation
AI is usually the last missing piece of the puzzle when it comes to a will-rounded marketing automation implementation. Even after its growing popularity over the past decade, marketing automation by most brands is still devoid of the all important ‘human touch’. Most of the communication that we receive from various brands still feels machine-like. […]
Email Marketing: 9 Ways to Segment your Email List
Most people who are new to email marketing usually make one mistake that affects the results of their campaigns. They ignore email list segmentation. According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. There are many ways to segment your email list before setting up strategic email […]
Marketing Automation Mistakes That You Should Avoid
I have been writing about Marketing and Sales niches for over 3 years now. During the course of this time, I have seen numerous brands utilizing the power of Marketing Automation to streamline their sales and marketing efforts. . At the same time, I have also noticed how under-utilized it is as a discipline. Open […]
[eBook Out Now] The Mobile Engagement Maturity Model
For numerous brands today, mobile is the biggest channel for acquiring new customers and retaining old ones. Ostensibly, the acquisition and retention of customers directly depends on how a brand engages with users via the mobile channel. A high engagement rate invariably leads to a better acquisition and retention rate. This eBook puts together a […]
4 Marketing Automation Tactics That Will Boost Your Sales
Sales and marketing are often treated as two different disciplines, but they are more like two sides of the same coin. These two disciplines are tightly interwoven and interdependent: marketing attracts and nurtures a prospect, and sales converts that prospect into a customer. Marketing provides an environment where sales are possible and abundant, and sales […]
70+ Email Marketing Resources You Should Not Miss
Email marketing is a crucial part of every digital marketing plan. Email is still the best way to reach out to your customers. And if Email Marketing is something you deal with every day, this post is for you. Be sure to bookmark this one. We have worked out this post to include everything included […]
11 Surprising Marketing Automation Hacks That Will Skyrocket Your Sales
As many marketers know, we are quickly entering the world of automate or perish. Marketing Automation platforms simply enable you to do less with more, which is the eternal mantra of the modern marketer. The premise is clear: Engage with your customers as much as possible (without spamming them) while minimizing the amount of manual […]
Top Digital Marketing Trends for 2017
Note: This is a Guest Post by Sam Hurley of Optim-Eyez, Regarded as an influencer in Digital Marketing Ecosystem. Not only are the following core shifts in Digital Marketing taking place in 2017; they have been gradually replacing traditional approaches over time and will continue to evolve as we head into the next few years. […]
Making the most of your unsubscribes
Having unsubscribe rates go up is not the end of the email world. It’s just an opportunity to act
Mobile Marketing Automation: Reaching Out to the Next Billion Users
Marketing automation has become an integral part of the customer engagement process for brands across different verticals. Given the scale, frequency, and diversity of channels involved in digital marketing, it’s getting pretty hard to imagine not having some level of automation in place. The advent of new age marketing platforms has made it easier for […]
