Resources
Zeta Global Certified as a RealCDP by CDP Institute, Achieving Perfect Scores
It’s been a big year already for Zeta; and we’re proud to announce that we’ve recently been certified by the CDP Institute as a RealCDP. Not only this, but Zeta also exceeded core requirements to earn top marks across all categories. If you want to check out the full audit report for yourself, you can […]
Recognizing and Reducing Tech Debt in 2022
The last three years have been a crash course in digital transformation, with the emphasis on “crash.” The paradigm shift to digital-first customer experiences, while successful for many brands, has inevitably left many organizations struggling to quickly adapt to new vendors and integrate with new platforms. While this acceleration to digital reflects where the industry […]
The 9 Trends Successful Marketers Can’t Ignore in 2022
Two years into our new normal, audiences no longer feel like they’re stuck in a moment. Mindsets are shifting as people continue to look forward into the future. Even with the proliferation of new variants, consumers are shifting back to old shopping habits as consumer buying trends shift ever upward. But their shopping habits have […]
Zeta Marketing Platform Achieves Record Activity During Thanksgiving Week
During Thanksgiving Week, including Black Friday and Cyber Monday, the Zeta Marketing Platform (ZMP) delivered record activity, reaching 74% of the US adult population and over 1 billion global consumers with 100% uptime, as brands invest in digital omnichannel experiences and consolidate investment on the ZMP Retailers are facing many unprecedented challenges this year. With the global supply chain, a labor shortage, and a desire to get […]
Zeta Live: 5 Key Themes Shaping the Future of Marketing
From NFTs to first-party data to the Metaverse and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore from Zeta Live ’21.
Chasing Causal Holy Grails: Quantifying Advertising Success
Is your brand struggling to quantify your advertising campaign success? This historic statistical approach just might be the answer.
