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Back to School Marketing 2021: A Guide for the Retail Industry

Can’t-miss retail trends and predictions for the 2021 shopping season.

Examining AI and the Customer Experience

A great customer experience needs the right relationship marketing strategy. Here’s how Artificial Intelligence can help you get personal, at scale.

How to Use an Omnichannel Strategy for Your Retail Brand

As more customers become digitally connected consumers, an omnichannel strategy is an essential way to bridge the gap between offline and online retail.

Evolving Consumer Expectations for Marketing Personalization

Learn ways in which marketing personalization can help you keep up with evolving customer demands and future-proof your business.

How to Do Online Behavioral Targeting with Personalized Lightbox Popups

Learn how personalized lightboxes can enhance your online behavioral targeting strategy!

Myths About Addressable Advertising

Addressable advertising and the loss of cross-publisher IDs are hot topics. In this blog, we talk about some of the most common myths…

Why Relying Too Much on Existing Customers Is Dangerous

Marketers love existing customers, but do they love them too much? Here’s why you can’t overlook the acquisition of new blood.

Explaining the Turbulence Around Addressability

Addressability is a hot topic right now in digital marketing circles. In this article, we’ll dig into the issue and highlight what’s at stake.

Differences between B2B and B2C email marketing

Differences Between B2B and B2C Email Marketing

Looking to better understand the differences between B2B and B2C email marketing? You’ve come to the right place.

Do you know the 5 hidden costs of incrementality

5 Hidden Costs of Incrementality

Do you know the 5 hidden costs of incrementality? Understanding these costs can be the difference between success and failure for your brand.

Customer Acquisition Versus Performance Marketing

It’s time to decide which strategy offers marketers more sophisticated measurement: customer acquisition or performance marketing.

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