Resources

Featured martech

10 Trends That Will Impact MarTech and The World in 2020

For data-driven marketers, the 2010s were a decade filled with both promise and new advancements for both the marketer and the consumer. The digital revolution brought enormous changes to the digital marketing industry, but in many instances, the long-term effects of those changes only began to be felt in 2019, as the decade drew to a […]

direct-to-consumer brands

Direct-to-Consumer Brands – What are They Doing Right?

Direct-to-Consumer Brands have an individual customer relationship, and most are online and digital-first. By: Chase Altenbern, Sales Director, Zeta Global Today we are living in a “Direct Brand Economy” where consumers are engaging directly with the brands they know and trust. Is your brand one of these trailblazers, or are you faced with navigating this […]

data activation

How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning

Every marketer understands the undisputed value of their first-party data. The challenge comes when we need to grow beyond our existing CRM data and enrich audiences with behavioral signals that provide us with insights into our customers. This webinar will talk marketers through a case study on how to use natural language processing to understand […]

Rise of individualization

2019 Marketing Trends — The Rise of Individualization

The Relevancy Group shows how individualization adoption will rise to repace basic personalization techniques.

retail digital marketing

What’s Hot in 2019 Retail Marketing?

Learn why data should be at the core of your marketing strategy. National Retail Federation Expert and Forrester Vice President and Principal Analyst, Brendan Witcher, Breaks it Down for Marketers. By: Michael Lewis, Group Vice President, CRM U.S. at Zeta I had the pleasure of hearing all about the latest retail digital marketing trends from […]

How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning

By: Winnie Shen | Director of Data Operations, Zeta Global Moving Beyond First-Party Data Every marketer understands the value of first-party data. It’s a given that we all understand how important our data is that we house in our own databases. The challenge comes when we need to grow beyond our existing data, enrich those […]

The Future of Customer Experiences, the Technologies They Love, and Where Marketers Need to Be in 2019

A Lookback at CES by Stefanie Henderson and Kelsey Smith, Zeta Global VPs Everywhere you turn, it is evident that technology is a pervasive part of our daily life. As marketers, we have to be ready to react at a moment’s notice and drive the way consumers want to receive content – whether it be […]

Beyond Retail: Turning Customer Data into Actionable Campaigns in 2019

Blog Contributor: Neej Gore   We recently spoke to Neej Gore, President of Zeta’s Data Cloud, about how retailers can transform their customer data into actionable campaigns. Today, we are circling back with him to see how other industries can leverage what retailers have done to turn their customer data into actionable campaigns for 2019. […]

A HOLIDAY CONUNDRUM FOR MARKETERS: DIFFERENTIATING GIFTERS FROM CUSTOMERS

A Holiday Conundrum For Marketers: Differentiating Gifters From Customers

Part three of three. By: Julie Beggs   Holidays are the perfect time for marketers to measure customer consumption and transactional data. But it also provides a unique challenge: determining which of these purchase signals ties to an individual shopper’s customer profile. Do the constant gift-giving seasons make you create misleading conclusions about your customers? […]

Customer Loyalty and Data Capture Delivers for Marketers

Customer Loyalty and Data Capture Delivers for Marketers

Part two of three.   In the heart of any holiday season when buying activity is at its highest, marketers have a unique opportunity to deepen customer relationships through Loyalty Programs.  Initial sign-up incentives, like double points or “on-the-spot” discounts, are tactics that entice consumers to join a program.  These enrollment benefits also incent customers […]

Case Study: Activating High-Value Audiences Using Existing Customer Data

Blog Contributor: Ron Sadi We often hear from clients, that maximizing the full value of their customer data is challenging. Many brands only use a fraction of their first-party data to inform marketing programs, leaving real dollars on the table. What can enterprises do differently to leverage proprietary data to improve their marketing curriculums and increase […]

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