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What Will Marketing Look Like in 2021?

Zeta co-founders, CEO David A. Steinberg and John Sculley, as well as other notable visionaries across different industries, share their predictions for the New Year.

When to Use Last-Click Attribution

Modern marketers are quick to malign the use of last-click attribution. But the truth is, every attribution framework has strengths and weaknesses. In this blog, we’ll explore when to use last-click attribution for your business, and when to avoid it. What’s last-click attribution? To know when to use last-click attribution, you need to know what […]

The 3 Layers of Email Authentication Protocol

To succeed with scalable email marketing, it’s critical for brands to follow best practices for email authentication. In addition to playing a role in the acceptance of your email by an ISP, your authentication results will also play a role in determining inbox placement. Fail to use the right authentication methods, and your brand’s email […]

How to Enhance the Customer Experience During the Holidays

Every marketer wants to enhance the customer experience during the holidays, but few ever do. Why?—Because during the holidays customer expectations are INTENSE. In fact, they’re so intense that marketers only have a moment (and a brief one at that) to grab the attention of consumers and influence their actions. If your goal is to enhance […]

4 Tips to Boost Marketing ROI During the Holidays

For marketers working within the retail, eCommerce, and consumer packaged goods industries the holidays are P-R-E-T-T-Y important. And in the era of COVID-19—an era in which consumers are watching their discretionary spending more closely than any point since the Great Recession—the stakes are even higher. With so much on the line, it’s critical you do […]

The Impact of Cooperation on Incrementality Measurement: A Lesson From the CPG Industry

Cooperation between manufacturers and sellers is an important ingredient to the successful, accurate measurement of incremental sales. CPG manufacturers and CPG retailers have been focused on organic growth driven by incremental sales—using everything from UPC codes and loyalty programs, to merchandising management and shopper marketing—to increase sales by better targeting: The right offers At the […]

The Future of Marketing: Is Addressability Going Away?

In recent months, curious marketers have been asking themselves a question: is addressability going away?  At Zeta, we think the answer is pretty clear: Absolutely not.  Here’s why… Addressability isn’t under threat—access to it is In the realm of digital marketing, addressability is a broad term. If a device or channel allows marketers to message […]

How to Create Innovative Customer Experiences with Zeta Channel Manager

Consumers own more cutting-edge technology than ever before, with households possessing an average of 10 internet-connected devices (smart speakers, smart TVs, laptops, etc.).  The challenge is that these technologies don’t all interconnect. This limitation forces digital marketers to use an average of 91 different tools in a vain attempt to  engage consumers across every channel […]

3 Strategies to Improve Engagement With Your Email Audience

Improving engagement is a common goal for many marketers. Why?—Because an engaged audience is more likely to cultivate brand advocacy, broaden market awareness, and drive an uptick in sales. So, with that being said, here are 3 email marketing strategies to improve engagement with your audience.  Strategy #1: Create an exit survey Unsubscribers don’t have […]

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