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Zeta Global Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020

We believe that in naming Zeta a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020, Forrester recognizes our commitment to exceptional marketing technology powered by unique data.

A report on adtech And martech

Adtech and Martech Convergence Will Revolutionize Marketing

A Report by Forrester Research; With an introduction by Zeta Global

Searching for the opportunity for personalization

The Opportunity for Personalization Too Many Brands Miss

If you want to drive uplift in revenue and retention, then you need to find a new opportunity for personalization. In other words, it’s no longer enough to use a couple of tokens (e.g. ) in your next email campaign. You need to do MORE.  You need to personalize every customer interaction across every touchpoint.  […]

The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever

Featuring: John Sculley (former Apple CEO and PepsiCo CEO & President, co-founder Zeta Global) and David A. Steinberg (co-founder, CEO Zeta Global) The influence of COVID-19 on the marketing industry will be felt long after the world has “flattened the curve” and the global economy has recovered—it will forever change how marketers do their job. […]

Fingerprint login authorization and cyber security concept. Blue integrated circuit with locks on background. Control access and authentication online.

Email 101: How Authentication Works and Why It Matters

Identity theft, hacking, spoofing, phishing, and other malicious activities are widespread problems across the Internet – especially email.  Why? Because the way in which an email is sent (Simple Mail Transfer Protocol aka SMTP) from one computer to another, actually allows for a computer to identify any domain as its sending domain and “from” address. […]

ebook describing how brands can connect with sports fans

How Will Your Brand Connect With Sports Fans Now That Sports Are on Hold?

Engaging sports fans in the midst of coronavirus chaos.

Consumer Packaged Goods Brands Support Consumers

How Can Consumer Packaged Goods Brands Support Consumers During These Uncertain Times?

Consumers are scared, they’re confused, and (believe it or not) they’re looking to consumer-packaged goods (CPG) brands for help during this time of crisis—traffic to CPG-brand websites is up 400% and some brands are seeing their search volume increase by as much as 2000%.

eBook: Best Practices Guide – Navigate Marketing in Uncertain Times

Above all else, our hearts go out to all of the people and families affected by COVID-19. We hope all stay as safe and healthy as possible through this unprecedented time, and are here to help in any way we can.

Modern Glass Architecture

​FinServ Marketers, It’s Time to Dive Into the Digital Evolution

For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current needs and protecting their assets, while looking for unique opportunities to acquire customers and additional accounts. Trying to tackle these goals in such a competitive and fast-changing landscape is no small feat. With the market […]

email deliverability

Email 101: How to Improve Deliverability

Deliverability is key to a high-performing email campaign and overall good email program.  It’s the practice of uncovering all the different aspects that determine if your email reaches your audience’s inbox. It’s a big deal, so we take deliverability seriously here at Zeta and strive to achieve deliverability success for all our customers. Deliverability touches […]

Digital Consumer Insights During Uncertain Times

While Coronavirus (COVID-19) has no doubt impacted your business in some way, our hope is that you, your friends, and your family are staying safe—now more than ever, health is wealth.   We know uncertainty isn’t a good thing for your business, which is why we’re keeping a close eye on the economy, market insights and […]

Multicultural Customer Base

New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base

According to the US Census, today 53% of US population under 50 live in multicultural or blended households, representing over $3.8T in purchasing power. And that’s just today—the census also projects that by 2044, the US population will become “majority-minority,” meaning that Hispanics, African Americans, and Asian Americans will soon be the new majority. This […]

Empowering Women in the Workplace

What Does Empowering Women in the Workplace Actually Mean? 

Zeta Global launched our Women’s Leadership Initiative in 2019 to create an inspired and confident workforce. Together with our male counterparts, we value a culture of equal opportunity and empowerment.  

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